The Change Starter®

Why do marketers keep telling you to check your KPIs? 🤔 Because marketing without measurement is riskier than it looks. You can have the strongest message, the most creative campaigns, and the most active channels, but without tracking the right metrics, you’re flying blind. The truth? Not all KPIs are created equal. A good KPI doesn’t just fill a dashboard. It: ✔️ Aligns directly with business outcomes ✔️ Is actionable and measurable ✔️ Balances short-term signals with long-term impact When you focus on the top marketing KPIs such as Customer Acquisition Cost, Marketing Qualified Leads, Conversion Rate by Channel, Customer Lifetime Value, and Return on Marketing Investment, you gain clarity, control, and confidence in every decision. Running marketing campaigns without tracking results is like sailing without a compass ⛵ You might move, but you won’t know if you’re headed in the right direction. How are you measuring marketing success right now? 💭

Most teams measure success by revenue. But understanding your marketing ROI goes far beyond that. It’s about connecting the dots between your costs, your channels, and your long-term goals. It’s about tracking, evaluating, and refining so every decision is backed by clarity, not guesswork. When you truly see how your strategy performs, you don’t just make better marketing decisions, you make smarter business decisions. Here’s a complete view to help you calculate ROI and maximise results for your business. #PPC #MarketingTips #digitalmarketingtips #digitalmarketing101

Likes don’t pay the bills. 💸 Vanity metrics - likes, followers, and impressions - may look impressive, but they rarely prove real business impact. Chasing the wrong numbers can create a false sense of success while your budget quietly slips away. The real measure of marketing lies in value metrics; the numbers tied to commercial outcomes like qualified leads, conversions, and revenue contribution. These metrics show whether your campaigns are truly driving growth and delivering ROI. How confident are you that your marketing metrics reflect real business value? Share your thoughts and let’s discuss what metrics really matter 👇 #marketing #ContentMarketing #OnlineMarketing

🚨 Guesswork in marketing is risky business. Running ads, posting on socials, or printing flyers without tracking the results is inefficient, it’s wasting budget, and missing opportunities. Marketing data insights aren’t about complexity. They are about clarity, control, and confidence. When you know what’s working, what isn’t, and where to invest, every dollar works smarter, not harder 💡💰. Creativity sparks interest, but data proves impact. Without it, even your most brilliant campaigns can turn into costly experiments. Want to stop guessing and start growing? Read our latest article for a practical guide on scoring your marketing and turning insights into results that give you clarity. #DigitalMarketing #marketingdigital #SEO #digitalmarketingtools #SocialMediaMarketing

Marketing needs to be managed like any other business function. Marketing without measurement is just guesswork, and guesswork doesn’t scale 🚀. Tracking the right KPIs and treating marketing like a performance function gives you clarity, control, and the power to drive real growth 💡💼. Curious how effective your marketing really is? Take our Marketing Effectiveness Scorecard quiz and discover where you can optimise for measurable results ✅. #marketing #ContentMarketing #OnlineMarketing #InboundMarketing

CEOs and business owners don’t need dashboards overflowing with metrics 📊. They need confidence markers, the KPIs that actually guide decision-making and show whether marketing is performing, worth investing in, and aligned with business goals. The right KPIs give clarity, insight, and assurance, not data overload. They tell you where to double down, where to adjust, and where to pull back without wasting time on vanity numbers. Remember, more metrics doesn’t exactly mean better insight. It’s about focusing on the ones that matter and using them to make smarter, commercially relevant decisions 💡💼. Take a step back and ask: Are your KPIs giving you confidence or just clutter? #marketing #ContentMarketing #OnlineMarketing #InboundMarketing

Marketing doesn’t have to feel overwhelming. With the right plan, it becomes structured, visible, and manageable 📅✨. Our Marketing Calendar Template is a practical tool designed to give you clarity and organisation. By mapping out campaigns, content, and key dates in advance, you stop marketing from being ad-hoc and start approaching every activity with purpose. Having a clear plan brings focus, saves time, and helps you track what really matters. Ready to take the stress out of marketing? Download the template and start planning smarter today ✅. #DigitalMarketing #marketingdigital #SEO #digitalmarketingtools

🤔 Wondering if your marketing budget is enough… or maybe too much? You’re not the only one. Many business leaders wrestle with finding that “right number.” Here’s a benchmark worth knowing: established businesses typically invest 7-10% of revenue into marketing. Ambitious, growth-focused companies often lean toward the higher end of that range. But here’s the real insight. A marketing budget isn’t just about what you spend. It’s about what you’re aiming to achieve. The right allocation influences your growth trajectory, strengthens brand positioning, and shapes long-term ROI. For the full picture and detailed benchmarks, check out our guide: https://lnkd.in/eFKWRZHq #DigitalMarketing #marketingdigital #SEO #digitalmarketingtools

When Select Staging Concepts set out to strengthen their marketing approach, the challenge was clear: how to cut through in a market where lower-cost imports often dominate the conversation. That’s where we came in 💡 By anchoring the campaign in the strength of Australian Made and aligning with Australian Made Week 2024, we built a strategy that leveraged the iconic green and gold logo 🇦🇺 to showcase Select’s proud commitment to local manufacturing and highlight the long-term value of choosing homegrown quality. The outcome? Stronger positioning, deeper trust, and a campaign that resonated with audiences who value craftsmanship, quality, and authenticity 🌟 In marketing, strong positioning and authentic storytelling are not optional. They are what allow brands to stand apart 📈 #DigitalMarketing #marketingdigital #SEO #digitalmarketingtools

🚫 January isn’t the fresh start most businesses think it is. By the time you’re back from the holidays, your competitors are already in market, capturing attention, and building momentum. The truth? Brands that perform well in Q1 are already executing now. Think of October and November as launchpads 🚀 rather than downtime. 📊 Our latest article unpacks why waiting until January is too late, how smart businesses are gaining marketing momentum in Q4, and what you can do to set yourself up for a stronger 2025. Focus on strategy, not panic. The earlier you act, the sharper your position. #marketing #ContentMarketing #OnlineMarketing #InboundMarketing