When Select Staging Concepts set out to strengthen their marketing approach, the challenge was clear: how to cut through in a market where lower-cost imports often dominate the conversation. That’s where we came in 💡 By anchoring the campaign in the strength of Australian Made and aligning with Australian Made Week 2024, we built a strategy that leveraged the iconic green and gold logo 🇦🇺 to showcase Select’s proud commitment to local manufacturing and highlight the long-term value of choosing homegrown quality. The outcome? Stronger positioning, deeper trust, and a campaign that resonated with audiences who value craftsmanship, quality, and authenticity 🌟 In marketing, strong positioning and authentic storytelling are not optional. They are what allow brands to stand apart 📈 #DigitalMarketing #marketingdigital #SEO #digitalmarketingtools
