July

🌟 What an incredible evening at the AMEC (Association of Mining and Exploration Companies) x AAMEG Pre-IMARC Networking Drinks! Our Sydney team loved connecting with industry leaders from the mining sector ahead of the big conference. The energy was absolutely buzzing as professionals came together to network and gear up for IMARC. It was fantastic to be a sponsor and meet so many passionate people in the industry. Congratulations to our lucky winner who walked away with our premium giveaway - thanks to our amazing partners Virgin Australia and July for helping us put together such an incredible prize of luxury luggage and Business Class flights! ✈️ Thanks to everyone who stopped by to chat. Looking forward to the next one!

That feeling of not knowing where your luggage is? Consider it gone forever. We have always operated and innovated based on the feedback you provide us in stores and through our customer service channels. We pride ourselves on continuing to solve those pain points that you experience on your journeys. With that in mind, today Richard Li and I are thrilled to introduce CaseSafe™. The world's first suitcase with integrated tracking that works directly with Apple Find My and Google Find Hub networks. We've all experienced that sinking feeling when your bag doesn't arrive on the carousel. We saw an entire industry offering band-aid solutions - clunky tags and separate devices that you often forget amidst your packing. CaseSafe™ represents a fundamental shift: the first time tracking technology is integrated completely into the luggage itself. No compromises, no extra steps. This is the moment where design and technology finally work as one to solve real travel anxiety. We want to continue our innovation spirit. This is one more step towards better travel with peace of mind. Welcome to day 1 of a new global standard for luggage. Big thanks to everyone from July to make this a reality. Our little Melbourne team beat the rest of the world. Special word out to our industrial design guru René Walk who made the dream a reality and created something no one has ever seen before. Campaign wise, one of our bigger ones! Ellee Pitman, Scott Butler, Lachi Agnew, and a full July team behind them on creating some of the best creative to date. Creative campaign run by the amazing Candice A. and Andrew Majzner from Paper Stone Scissors 3D creative from, Renee Hartl and Mike from STUDIO MISTER SYD, and Christina Dong from itera studio.  

The biggest thing in luggage since wheels. Arriving tomorrow.

Amazing moment in NYC, kicking off our Endless Summer range with New York's best fro yo brand Mimi's - even better it was founded by an Aussie! Great to work with you Amber, congrats on an amazing store and brand, loved doing this with you. Ellee Pitman + Danielle Mateo out of the park.

Today, every passenger on the Qantas brand new Airbus XLR received a Qantas x July CaseSafe Trackable case! The first time this has ever happened in the skies. This was fun to do, thanks all! Another shoutout to all our retail team members, you were well and truly the talk of the flight. Your attitude and customer service never go unnoticed, with so many kind words about the in-store experience. Special shout to Meg Broadhead for capturing it all in the wee hours of the morning. I heard a special fly by the 12 Apostles was amazing.

🇯🇵 Our newest collection of technical lightweight nylon bags. Introducing the Carrier range, a utility led collection inspired by Tokyo street style and the MA-1 flight bomber jackets. Probably my favourite material we’ve ever made into a product. It’s my daily now. Big ups to Sophia Martin for the product vision, and Candice A. for executing a stunning campaign across Tokyo. Chris Quyen and Yuri Horie for the shoot. Let’s not forget the operation’s greats that make it all come to life. Thank you My Tran Joanne Tan and Ryan Hillam for realising the dream for us. You can find them at July dot com from today.

Every city tells a story. So does every July store. Most people don't know the Canberra name means "meeting place". Most Australians have never even been to Canberra. So when we discussed opening a store there, we wanted to throw everything at it; make it so beautiful it would be impossible to ignore. A meeting place for when you do visit. And the team delivered. Golden tones, patterns throughout, the design invites everyone to step inside. An architectural reflection of July's spirit to explore, to find, to meet. Designed by minds at In Addition, Built by the legends at Trust Projects, Shot by the hands and eyes of Cieran Murphy. Big thanks to Tasha Lorimer and the QIC team, as well as Peter Burdon-Smith Julie Lanham. Proud of our team to deliver this and create a moment this weekend. James Donato, Fuad Osmancevic, Samantha Sinclair, Luke Allan and team, congrats on an amazing execution. Maybe time to book that trip, meet us in Canberra.

Love new product launches! Endless Summer bright colours to get you ready for that next sun soaked moment. Fun stat: mint seems to be the favourite. Amazing work by Sophia Martin, Ellee Pitman, Alex Caruana, and team.

National carrier, meet the national carrier! Been wanting to type this since we first started. Introducing the Qantas x July luggage range, and also the world's first trackable suitcase with integrated tracking right into the TSA lock, powered by both Apple Find My and Google Find Hub networks. That's a lot of elite company tagging in one sentence. In awe of the legend Con Athas and his team at Qantas to make it all happen. You have made me a believer that great people really can move big ships (or planes in this case). CaseSafe™ by July is a world-first tech designed in-house by our own René Walk, with tracking integrated right into the lock. Richard Li and I say we've been a part of too many world-firsts but it’s nice to be part of this one and see it in the wild. And to launch with the worlds best airline makes it even sweeter. Congrats Rene. Even more fun to launch on Sunrise with Shaun White. Legendary. To all the people at both Qantas and July, thank you for making magic. This is a limited run, head to July or Qantas Marketplace website to buy before they go. Jacob Muraca Ellee Pitman Lachi Agnew Sophia Martin Alex Caruana Samantha Sinclair Meg Broadhead Em Abery Raymond Zhu Madison Davy Stephanie Maguire