Flavorite Group

We were incredibly proud at Flavorite to see ourselves and our Maddie’s Month campaign featured on Sunrise (Seven Network) on Wednesday, a moment that allowed us to share our story with millions of Australians all the way from our Warragul site. Having Michael Nichol (CEO), Chris Millis (COO) and Thomas Millis (Marketing & Communications Manager) speak on the origins of Maddie’s Month and its growth over the past decade was a milestone in itself. What began as a small idea in partnership with Maddie Riewoldt's Vision and Coles Group 10 years ago has become one of our most meaningful initiatives. As we edge closer to achieving our $1 million fundraising milestone, we’re reminded of our founders, Mark Millis and Warren Nichol. We know they would be incredibly proud of how far this campaign has come, and of the impact it continues to make for families affected by Bone Marrow Failure Syndromes. A heartfelt thank you to Sunrise for shining a national spotlight on this cause, and to everyone who has supported Maddie’s Month along the way. This recognition is more than a media moment, it’s a reflection of what’s possible when an industry stands behind something that truly matters. 💜 #flavourforlife #MaddiesMonth #fightlikemaddie

For 10 incredible years, you have made Maddie’s Month truly special. 💜   We’re only halfway through this year’s campaign, and Nick Riewoldt, Andy Allen, and Michael Weldon are here to remind you why this November means so much.   Every pack of tomatoes and capsicum counts!   Coles Group Maddie Riewoldt's Vision #MaddiesMonth #FlavourForLife #FightLikeMaddie

Celebrating the 10th year of Maddie’s Month has us overwhelmed with gratitude. Thanks to the support of our incredible customers, we have made a lasting impact on the lives of patients and families affected by Bone Marrow Failure Syndromes. We are so proud to share this journey with our partners - swipe through to look back on a decade of Maddie’s Month!   To show your support head into Coles Group this November and for every specially marked pack of Mini Tomatoes, Mini Capsicums and Vine Ripened Cherry Tomatoes purchased, Flavorite will donate 15c to Maddie Riewoldt's Vision. Let’s work together to reach our target of $1 Million raised over 10 years.    #MaddiesMonth #FlavourForLife #FightLikeMaddie

Maddie’s Month produce has officially landed in Coles Group both in-store and online across Australia!    You can find the purple packs of Mini Tomatoes, Mini Capsicums and Vine Ripened Cherry Tomatoes in the Fruit & Veg section and for every specially marked pack purchased, Flavorite will donate 15c to Maddie Riewoldt's Vision.   Help us reach our goal of $1 million raised over the past 10 years to support Australians living with Bone Marrow Failure Syndromes.   #MaddiesMonth #FlavourForLife #FightLikeMaddie

Ten years on from losing her daughter Maddie, Fiona Riewoldt reflects on the moments that moved her to act, the research and compassion behind Maddie Riewoldt's Vision and the quiet moments that keep her going.   This November, as we mark a decade of impact for Maddie’s Month, we also celebrate the enduring bond between the Riewoldt and Millis families, founders of Flavorite.   Together, we are aiming to reach an incredible milestone — $1 million raised. You can show your support by heading into Coles Group and for every  specially marked pack of Mini Tomatoes, Mini Capsicums, and Vine Ripened Cherry Tomatoes purchased, Flavorite will donate 15c.   A heartfelt thank you to Women's Agenda for sharing Fiona’s story.    #FightLikeMaddie #MaddiesMonth #FlavourForLife

We are already blown away by all the amazing support we have received for our 10th year of Maddie’s Month! To celebrate our decade long partnership, we hosted an intimate launch event for our campaign partners alongside Nick Riewoldt, and patients and families affected by Bone Marrow Failure Syndromes💜. Featuring delicious dishes prepared by Andy Allen using Flavorite produce, we heard from leaders and shared stories to celebrate the legacy of this campaign, the phenomenal funds raised and the life-changing impact on those faced with these devastating conditions. To show your support, this November, head into Coles Group and for every specially marked pack of Mini Tomatoes, Mini Capsicums and Vine Ripened Cherry Tomatoes purchased, Flavorite will donate 15c to Maddie Riewoldt's Vision, up to $100,000. #FightLikeMaddie #MaddiesMonth #FlavourForLife

Maddie’s Month 2025 is here! This November, head into Coles Group and for every specially marked pack of Mini Tomatoes, Mini Capsicums, and Vine Ripened Cherry Tomatoes sold, Flavorite will donate 15c* to Maddie Riewoldt's Vision, up to $100,000! To officially kick off Maddie’s Month, we were proud to come together to celebrate this phenomenal partnership, alongside Nick Riewoldt, and patients and families living with Bone Marrow Failure Syndromes. In honour of this milestone year, Maddie’s Vision Ambassador Andy Allen prepared a bespoke menu showcasing Flavorite’s delicious produce. This year, Maddie’s Month is celebrating 10 years of impact and is aiming to reach a total of $1 million raised to fund vital research into Bone Marrow Failure Syndromes and support services for patients and their families. Without your support, this wouldn’t be possible, so head into Coles, pick up the purple packs and help us reach our $1 million milestone! #MaddiesMonth #FightLikeMaddie #flavourforlife

Our biggest year yet kicks off tomorrow! This November is not only about recognising a decade of progress – it’s about building momentum towards a future where every Bone Marrow Failure Syndrome patient has access to better treatments, hope, and ultimately, a cure. We can’t wait to celebrate this milestone year with you and recognise 10 years of impact for Flavorite, Coles Group and Maddie Riewoldt's Vision. Together, we can reach our goal of $1 million raised and create a brighter future for patients and their families. #FightLikeMaddie #flavourforlife

As November fast approaches, we’re preparing to celebrate 10 years of partnership between Maddie Riewoldt's Vision, Flavorite and Coles Group. Together, we’re aiming to reach an incredible milestone — $1 million raised to support Australians living with Bone Marrow Failure Syndromes! Stay tuned...! #FightLikeMaddie #flavourforlife