The WFA Sustainable Marketing Community gathers senior marketing and sustainability leaders tasked with ensuring marketing communications and sustainability go hand-in-hand.
The group brings together industry leaders to share good practices and create and curate resources that can help members integrate sustainability considerations in practical ways into their marketing in a manner that gives their companies a competitive advantage.
The group has developed practical toolkits on how to navigate green claims, an online capability building programme and multiple case studies demonstrating how authentically embracing sustainability can be a growth driver for your business.
Key resources
Radical Innovation
Radical innovation illustrates how marketers are leveraging sustainable innovation as a strategic transformation opportunity that future-proofs the business.
First-of-its-kind voluntary guidance (2022) on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.
Many gaps remain in the marketing journey to a more sustainable future. Marketing And Sustainability: Closing The Gaps shares initial recommendations for “closing the gaps".
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Deb CaldowDebGlobal Marketing Director – Breakthrough Innovation (Sustainability), Diageo
David CroftDavidGroup Head of Sustainability, Reckitt
Mai DaoudMaiGlobal Sustainability Brand Activation Lead, Opella
Dale GreenDaleGlobal Director, Purpose Marketing, Mars (co-chair)
Shannon Lappin DaviesShannonDirector, Creative and Communication Services, Schneider Electric
Shirley MukerjeaShirleySenior Director Global Brands Sustainability and Purpose, PepsiCo
Preeti SrivastavPreetiGroup Head of Sustainability, Asahi Group Holdings (co-chair)
Flavien TaquetFlavienMarketing Communication Transformation Director, Renault Group
Sustainable Marketing Community
Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
This hub is accessible to WFA members only.Please log in to access the hub.
WFA's voluntary peer-to-peer, function-specific communities where senior global brand marketers share insights.
WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.
WFA events bring members together to exchange insight and engage with their peers on their priority issues.
WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.
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