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Episodes
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
Latest industry insights
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Global Marketer of the YearWFA reveals finalists for Global Marketer of the Year 2025
Read more about "WFA reveals finalists for Global Marketer of the Year 2025"Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
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AIUnderstanding global rules on AI transparency in advertising
Read more about "Understanding global rules on AI transparency in advertising"What are the implications of the EU AI Act?
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Media & analyticsFull-funnel media planning – perspectives from global media leads
Read more about "Full-funnel media planning – perspectives from global media leads"Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.
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Marketing procurementMarketing procurementHow are marketing procurement leads managing POS & Displays?
Read more about "How are marketing procurement leads managing POS & Displays?"Digitalisation and sustainability are influencing the future of POS & Displays.
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Marketing effectivenessHow brands are unlocking insights with mature knowledge management systems
Read more about "How brands are unlocking insights with mature knowledge management systems"WFA research reveals that many of the world’s biggest brands are still struggling to access full value from the knowledge they hold within their organisations.
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CultureWhat’s best practice for training insights teams?
Read more about "What’s best practice for training insights teams?"How storytelling and AI can ramp up your insights training.
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Inclusive marketingNew framework seeks to help brands leverage AI inclusively
Read more about "New framework seeks to help brands leverage AI inclusively"A new WFA guide looks to help brands identify and avoid the risk of reinforcing bias and discrimination when using Gen AI in their marketing and use the technology as a driver of inclusive growth.
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Candid CMOThe Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe
Read more about "The Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe"International marketing and working in a local market are very different says the CMO of Suntory Beverage & Food Europe (SBFE).
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AIAI Knowledge Spotlight: The Future of AI Search with Google
Read more about "AI Knowledge Spotlight: The Future of AI Search with Google"AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
Our upcoming events
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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The WFA Executive Committee provides strategic guidance and governance for the World Federation of Advertisers, ensuring that the organisation’s priorities, initiatives, and advocacy efforts reflect the needs and interests of global marketers. It serves as the key decision-making body shaping WFA’s direction and impact worldwide.
This is a virtual meeting.
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For global/regional in-house agency leaders and specialists
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
