How are you executing your script? If you use:
$ script.sh
the environment is set for the duration of the script, but the parent shell is completely unaffected by this (Unix is not DOS!).
To get the results of the commands into your shell, use:
$ . script.sh
or in Bash you can use:
$ source script.sh
(This is a synonym for the . (dot) command, which has been in shells since the Bourne shell. The source command was in C shell first, then added to Bash.)
These read the script into the current process. Any environment variable settings affect the current process. Your profile is effectively read using . $HOME/.profile, for example.
Note that the file for the dotted command is searched for in the directories on $PATH, but the file only needs to be readable, not executable too.
$HOME/.bashrcassuming you use abashshell.