Marshall Sponder
Personal Information
Organization / Workplace
Baruch CollegeLocation
Greater New York City Area, New York United StatesOccupation
FT Lecturer at Baruch College, Associate Professor at Rutgers University, CEO of WebMetricsGuru INCIndustry
Technology / Software / Internet
Website
www.webmetricsguru.comAbout
Marshall Sponder develops and teaches cutting edge online and hybrid courses at Zicklin School of Business where he is a faculty lecturer, and Rutgers University where he teaches an online class called Social Media for the Arts. Marshall is the author of Social Media Analytics (McGraw-Hill 2011) and is currently working on his next book for Routledge under the title "Digital Analytics for Marketing"; the book will be published in late 2017. In 2011 Marshall founded WebMetricsGuru INC to help organizations understand, use and scale social and web intelligence. He speaks and consults internationally on social media Analytics and Big Data. Marshall is a Board Member Emeritus at the Web An...