The survey conducted by UNCTAD and WITSA explored the role of national IT/software associations in supporting local software industry development. It found that the top three barriers to growth were limited access to venture capital, lack of qualified human resources, and lack of government procurement. The greatest growth potential was seen in export markets, vertical industries like banking and healthcare, and the government/defense sector. The survey also identified important policy changes needed across areas like ICT infrastructure, education and skills, public procurement, the business climate, export promotion, access to capital, and promoting innovation.