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@IHRSA2023TUESDAY2PM
WHAT’S NEXT @BRYANKOROURKE #IHRSA2023 STARTING 2PM
@BRYANKOROURKE
@IHRSA2023TUESDAY2PM
WELCOME TO IHRSA 2023
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BRYANKOROURKE@GMAIL.COM
WHAT’SNEXT
PURPOSE | CHANGE | GROWTH
@BRYANKOROURKE
Economics
Technology
Demographics
Globalism Prosumers
Institutions
6MEGADRIVERSOFWHAT’SNEXT
IN2015WORLDLEADERSAGREEDTO17GLOBALGOALS
OURPURPOSEGLOBALGOALS.ORG
@BRYANKOROURKE
SHIFTFROMACONSUMINGTO
SUSTAININGECONOMY
OPPORTUNITY
WEAREATANINFLECTIONPOINT
REINVENTIONMEANSOPPORTUNITY&RISK
UNPRECEDENTED
TIMES CALL FOR
UNPRECEDENTED
LEADERSHIP
Economics
Technology
Demographics
Globalism Prosumers
Institutions
6DRIVERSOFWHAT’SNEXT
OURPOPULATIONISGETTINGOLDERANDDECLINING
DEMOGRAPHICS
ASPEOPLEAGE
HEALTHBECOMESTHEBIGGEST
BUSINESSOPPORTUNITY
$12TRILLIONGLOBALLY
@BRYANKOROURKE
SIGNIFICANTINCREASEIN
THEINFLUENCEOFWOMAN
GENDERSHIFT
SHIFTINGVALUES
GREATERDIVERSITY
GLOBALIZATION
COSTSPAST20YEARS
SUPPLYCHAIN
GEOPOLITICALSTABILITY
SOLVEGLOBALPROBLEMS
IMMIGRATION
GREATERDIVERSITY
GLOBALISM
HISTORICALLYCHEAP
LABOR&SUPPLYCHAIN
WORLDPOPULATIONLIVINGINEXTREME
POVERTYHASDECLINED1820-2015
BIGGLOBALCHALLENGES
THECHOICEISOURS
BADFUTURE GOODFUTURE
GLOBALCONFLICT
PEACEDIVIDEND
ENDOFCOLDWAR
OVERSIGHTOFADVANCEDTECH
COMPELLINGISSUEOFOURTIME
AGLOBAL FITNESS&
WELLNESSMARKETPLACE
EVERYCLIENTWEGETHEALTHIER
MAKESTHEWORLDMORESUSTAINABLE
EVERYCLIENTWEGETTOEATHEALTHIER
MAKESTHEWORLDMORESUSTAINABLE
EVERYCLIENTWEGETHEALTHIER
MAKESTHEWORLDABETTERPLACE
INSTITUTIONS
ACYCLEOFDISTRUST
WARBETWEENTHESTATUSQUOANDTHEPOTENTIALOFAGREATFUTURE
WEMUSTADVOCATE&EDUCATETHEPUBLIC
ABOUTTHEIMPORTANCEOFFITNESS
TECHNOLOGYISFUELINGDISTRUST
WHATYOU’REBEINGTOLD
ABOUTMARKETINGISALIE
THEDEATHOFTHE
SMARTPHONEERA
PROSUMERS
@BRYANKOROURKE
CONSUMERS+PRODUCERS+CHANGE
PROSUMERSDEFINETHEMARKET
THEATTENTIONECONOMY
OURLIVESARECHANGINGDRAMATICALLY
NEEDS&EXPECTATIONS
SIMONSINEKONCHANGINGEXPECTATIONS
COMPETINGDURING
“THEAGEOFCHOICE”
SETHGODIN
FORCESSHAPINGHEALTHCHOICES
FORCESIMPACTINGTHEFUTUREOFHEALTH
ALTRUISM:SELF-LESSCONCERNFOROTHERS
WATCHTHESECONSUMERTRENDS
HOWHASUSINGDEVICESFORHEALTHANDFITNESSHELPED
CHANGEYOURBEHAVIOR?
DIGITALISRISINGINITSRELEVANCE
>1.5BILLIONGLOBALUSERSOFDEVICESANDAPPS
FORHEALTH,FITNESS,ANDWELLNESS
PROSUMERDESIRESCONVENIENCE24-7
CLUB ANYWHERE
NEWMARKETS&BUSINESS
MODELS
PURPOSE
PEOPLEAREREADYTOMAKECHANGES
PROSUMERSAREMOREENTREPRENEURIAL
PROSUMERS WANT COMMUNAL EXPERIENCES
ECONOMICS
15 YEARS OF ACCOMMODATING
MONEY SUPPLY
NEAR TERM ECONOMIC SLOWDOWN
STARTUPFUNDINGDOWN
@PROFGALLOWAY
@PROFGALLOWAY
+
D I S P E R S I O N : D I S T R I B U T I O N T O A W I D E R M A R K E T P L A C E
L O N G - T E R M E C O N O M I C S - T H E R E C O N F I G U R AT I O N O F E C O N O M I C S
DIG
ITALLY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION
OF
CAPITAL
&
TIME
FACILITY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION = VALUE TRANSFER 2023 & BEYOND
INCREASE
DECREASE
HEALTH & FITNESS DISPERSION
@BRYANKOROURKE
+
REAL ESTATE DISPERSION
@PROFGALLOWAY
2023 & BEYOND
CONSUMERBIFURCATION-VALUE&LUXURY
MARKETBIFURCATION-LUXURY
MARKETBIFURCATION-LUXURY
MARKETBIFURCATION-VALUE
MARKETBIFURCATION-VALUE
METAVERSEISACONCEPT
NEWBUSINESSMODELS
“….a virtual reality "super-
platform" that can house
social media, online video
games and other apps
within the same
cyberspace. As this NPR
article briefly summed it up:
"Think of it as the internet
brought to life, or at least
rendered in 3D.”
LONGEVITY
NEWHYBRIDBUSINESSMODELS
AHUGEVARIETYOFCONTENT
STRATEGYDIGITALFIRST
HIGH TECH
HIGH TOUCH
TECHNOLOGY ENABLING PURPOSE AND PEOPLE
UNDERSTANDINGYOURBIZMODELCANVASCRITICAL
TECHNOLOGY
MERGING OF PHYSICAL & DIGITAL
CREATE TECHNOLOGY THAT IS BETTER THAN THIS
SCREENSBUTONEEXAMPLE
MOORE’SLAW
Moore’s Law
PROCESSING POWER EXPONENTIAL
HADRONCOLLIDER
SCIENCETESTING OUR ASSUMPTIONS
QUANTUM
DISRUPTINGCOMPUTING
HALDENCOLLIDER
SCIENCEANDCOMPUTINGPOWER
THERAPIESFOROBESITYDIABETES
DEMENTIA&HEARTDISEASE
METAQUEST3
CONTINUEDBLENDINGOFPHYSICAL&DIGITALWORLDS
APPLE
REALITYONE
ROBERTOVERWEG
VIRTUALSELFMAKESYOUWORKOUTMORE
MANYEMERGINGAPPLICATIONINCLUDE
PAINMANAGEMENT,PARKINSON'S&MORE
VISUALINTERFACES
MOJOLENS
INTELLIGENTHEARINGINTERFACES
VOICEINTERFACES
VOICEINTERFACES
SENSORINTERFACES
BRAININTERFACES
WEB3.0BLOCKCHAIN-ACONCEPT
NONFUNGIBLETOKENS-NEEDMOREUSECASES
“….a virtual reality "super-platform" that
can house social media, online video
games and other apps within the same
cyberspace. As this NPR article briefly
summed it up: "Think of it as the internet
brought to life, or at least rendered in 3D.”
METAVERSEISACONCEPT
STARTED2003
MERGINGDIGITAL&PHYSICALWORLDS
SAM SAMSUNG
PERSONAL ASSISTANT
DIGITALTWINS
NATURAL LANGUAGE PROCESSING
GPT-3
THE AI PERSONAL TRAINER
USINGTECHTHERIGHTWAYWECANREACH
MOREPEOPLEMOREEFFECTIVELY
WHENWETHINKABOUT
WHAT’SNEXTREMEMBER
NEXTLEVELRESULTS
DEMANDNEXTLEVEL
THINKING
“ANDASWEACTSOWEBECOME”
“ASWESEETHEFUTURESOWEACT”
IDEAS,PEOPLE, AND SYSTEMSTHATEARNTRUSTARE
MOREPOWERFULTHANTECHNOLOGY
INNOVATIONIS
10%TECHNOLOGY90%PSYCHOLOGY
Economics
Technology
Demographics
Globalism Prosumers
Institutions
6DRIVERSOFTHEWHAT’SNEXT
ASPEOPLEAGE
HEALTHBECOMESTHEBIGGEST
BUSINESSOPPORTUNITY
$12TRILLIONGLOBALLY
5%YEAROVERYEARGROWTHIN FITNESSWELLNESSSERVICES
MARKETWILLDOUBLEIN14YEARS
THREEMAINDELIVERYMODELS
LOCATIONBASED|DIGITAL|HYBRIDSERVICE
THREEMAINDELIVERYSYSTEMS
PHYSICAL. | DIGITAL | HYBRID
MARKETWILLDOUBLEIN15YEARS
WEAREATANINFLECTIONPOINTOF
REINVENTIONANDENORMOUSGROWTH
@BRYANKOROURKE
THEGREATESTBUSINESSMODELSHAVENOT
BEENINVENTEDYET @BRYANKOROURKE
OPPORTUNITY
REACHMANYMOREPEOPLE
INMOREWAYSTOHELPHUMANITY
ANDOURPLANETGETHEALTHIER
@BRYANKOROURKE
OUR BIGGER PURPOSE AND THE VALUE OF GIVING TO OTHERS
LEVERAGE HYPER CHANGE TO EXPRESS
EXECUTING HYPER CHANGE REQUIRES SOUND
STRATEGY
@BRYANKOROURKE
@PROFGALLOWAY
http://www.
fi
ttechcouncil.org/podcast/
FITNESS PLUS TECHNOLOGY PODCAST
WHAT’SNEXT
PURPOSE | CHANGE | GROWTH
@BRYANKOROURKE
@BRYANKOROURKE
@IHRSA2023TUESDAY2PM

WHATS NEXT IHRSA 2023 KEYNOTE.pdf