website optimization

website optimization

• 1.
  WHAT IS WEBSITE OPTIMIZATION?
• 2.
  WEBSITE OPTIMIZATION Website optimizationis the process of using controlled experimentation to improve a website’s ability to drive business goals
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  ANOTHER NAME FORIT IS SEARCH ENGINE OPTIMIZATION (SEO) • Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals
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  WHAT ARE THEBENEFITS OF WEB OPTIMIZATION OR SEO WEB OPTIMIZATION ? • Low Result Cost • Increase in Traffic • Brand Credibility • Return on Investments • Take your business to the next level
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  RESULT COST • Organiclistings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving
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  INCREASE IN TRAFFIC •with analytics and reporting tools, you'll see a clear cut increase in traffic. using tools to track traffic to your sites you can clearly as more people visit your site sales sky rocket.
• 7.
  BRAND CREDIBILITY • Manypeople trust that first listing in google is a reputable company, by doing SEO, your website becomes The brand name. Ads can often be seen as annoying and many people have and blockers or avoid installed on their browsers.
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  RETURN ON INVESTMENTS •When you buy 5000 visitors from a paid ad, 10% of those visitors might convert into a sale. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. These people are actually looking for your product and a hit from google is much valuable over a hit from an ad.
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  TAKE YOUR BUSINESSTO THE NEXT LEVEL • SEO can bring it thousands and thousands of visitors to your website a day. This may put companies in a position of needing to expand to larger web server to accumulate the traffic and sale to your website. SEO is a really great investment for your company and could be what you to take it to the next level.
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  HOW TO OPTIMIZEYOUR SITE ? 1. Relevancy 2. The quality of your content 3. Internal linking 4. Meta descriptions and title tags 5. Properly tagged images 6. Domain names 7. Local SEO 8. Keyword stuffing 9. Duplicated content 10.Hidden text and links
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  RELEVANCY • search enginesprovide these result is down to their own internal algorithms, which we'll probably never truly determine. For instance: a searcher's location, their search history, time or day/year, etc.
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  THE QUALITY OFYOUR CONTENT • You should at least research from Search metrics on ranking factors indicates that google is moving further towards longer- form content understands a visitor's intention as a whole, instead of using keywords based on popular search queries to create content.
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  INTERNAL LINKING • We’vetalked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google.
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  META DESCRIPTIONS ANDTITLE TAGS • Meta description won't necessarily improve your ranking on the SERP, but it something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result. • Here it is in Moz: https://moz.com/learn/seo/meta-description
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  PROPERLY TAGGED IMAGES •Most people forget to include the alt attribute when they upload images to their content, but this is a definitely something you shouldn't overlook because google cannot SEE your images, but can READ the alt text.
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  DOMAIN NAMES • Youshould also stay away from hyphens (search-engine-watch.com) and alternative Top-level domain names (.biz .name .info) as these are considered spammy. • Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
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  LOCAL SEO • IncreasinglyGoogle is serving results to users based on their location. This is particularly important to businesses out there in the real world who ned to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.
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  KEYWORD STUFFING • Overusingkeywords on your pages, especially when they obviously affect the readability of your site. It’s debatable whether Google even still uses keywords as a ranking factor anymore.
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  DUPLICATED CONTENT • IfGoogle finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own.
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  HIDDEN TEXT ANDLINKS • There are a ways to manipulate rankings that a user may not ever see, but Google will probably find and punish you for. • Stay away from using white text on a white background, positioning text off-screen, setting font size to zero or hiding a link in a single character like a comma or a full-stop. • The temptation to put a link in that last full stop was incredibly high.