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Using Linkedin

The document discusses personal branding strategies in the context of Web 2.0, emphasizing the importance of networking, creating a memorable personal brand, and leveraging platforms like LinkedIn. It outlines fundamental principles of networking, such as the significance of sharing, asking, and the value of diverse and quality connections. Additionally, it offers guidelines for optimizing LinkedIn profiles and using its features effectively to enhance professional visibility and opportunities.

Business◦Career◦
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Career Planning•

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Building Your Personal Brand in a Web 2.0 World
Brands Galore  Product Brands  Corporate Brands  Brand Me?
Personal Branding  Unearth what is true and unique about you  Let Everyone know about it
The Power of Brand You  Your Own Free Agent  Create Your Own Career Path  Link Talent and Interest with the Right Position  Move Vertically and Horizontally  Switch Career Paths
Technology Makes it Possible  Websites: Easy to Own  Use Social Networks as Billboards
Not About Technology Alone….  Delivering Results  Being Remarkable  Learning New Skills  Make Your Brand Memorable
Develop Your Personal Brand  Only about Self Promotion and Selfishness?  Makes You a valuable Asset  It is your future,stupid!!!  Don’t you want to be a success-Brand Yourself!!!
Your Career Path  If You are Happy……. Work It  If You are Unhappy….Change It  If You are Unsure…….Define It
Approach to Your Career  Differentiation  Marketability
Why should someone choose your Brand?  Robust Professional Network  Endorsements from respected colleagues  Previous accomplishments from catalogued results  A diversified and unique skill set
The Value of Networking  Why do I have to Network? What is there for Me?  Only Name Collector?
Benefits of Networking….Sales Related  Maintaing Relationships  Meeting New Prospects  Getting Referrals
Benefits of Networking…Not Sales Related  Finding a New Job  Finding a New Employee or Colleague  Getting to know the right people who can help ypu with career
Benefits of Networking…Not Sales Related  Attracting right organizations to form partnerships  Getting new ideas, new insights and wisdom  Knowing about important changes
The 2 biggest Problems of Online Networking  What their Goal is?  Who are the people in the best position to help them reach that goal?
Reverse it  Which organizations?  Which Online Networks?  Which Groups on those networks?
Need for Clarity  Who to Approach?  Whom to ask for help and support?
Make or Break  How You Approach?  How you will be perceived?
Five Fundamental Principles At the Heart of Success
Fundamental Principle 1…Networking Attitude  Sharing Information  Reactive and Proactive Way  Without expecting anything immediately in return
Information  Sales Lead  Job Opening  New Supplier/Employee  Opportunities for Partnerships  Interesting Training Courses
Without expecting anything immediately in return…  Not immediately embraced  Attitude in dealing with people  Works in the long run  Builds trust
Sharing  Not a one-way street  Two or more-way boulevard  All parties need to be satisfied
Returns…..  Much more than “investments”  Never know “from who”  Networking….A Long-Term Game  Always involves 2 or more players  You sow what you reap…..Start sowing today
Linkedin does not work for me!!!!!!!!  Not knowing and applying The Networking Attitude  Only Focused on themselves
Fundamental Principle 2 : The Golden Triangle Give Ask Thank
Give  What can we give or share?  Relationships Improve  People worry about not having it anymore
Ask  Getting Help from Others  Mental Barriers  Opportunity to improve relationships
Bad Experience with Questions  We did Not Ask a Good Question  Not asked in a way to that would give the best answer
What is a Good Question?  More Specific, the Better  Prepare Yourself
How to ask Questions in a way that gives the best answers?  Step 1  From a “Direct” to an “Indirect” Question
From “ Direct” to “Indirect” Don’t Ask Ask  Will You Hire Me as a  Do you know anyone who is Management Trainee? looking for a Management Trainee?
The Advantage of Being Indirect  Triggers Others’Minds  Say “No” without jeopardizing relationship
From “Indirect” to the best Question “Who do you think I should contact when I am looking for a job as a Management Trainee?”
Thank  When you do not get something?  Looked for a solution, did not find one?  For Listening?  The Initiator?
Fundamental Principle 3: The Real Power of the Network is in the Second Degree  First Degree Still Very Important  Time to know each other  How to help each other  You never know who they know
Fundamental Principle 4: Quality and Diversity are both Important  The Importance of Quality  Only be measured when compared to your goals  Who can help you reach goals better and faster?
The Importance of Diversity  Your goals change over time  More opportunities to find “high quality” people  Be available for your network  Rely less on luck and coincidences
Value for your Network  “Low Quality” for You, “High Quality” for someone  Good Networking Action: Connecting people  Creates Goodwill, strengthens relationships  More motivated to help you
The Importance of Connecting People  Not time consuming  Helps two people  Remembered as “great help”
Diversity creates Safety Net  Natural Tendency of sticking to similar people  “Strength of weak links”….large and diversified network
Balance between Quality and Diversity  Find your own  Who is not “interesting” today may become tomorrow  You never know who he knows  You never know how he could help
Fundamental Principle 5: Your “Know,Like and Trust” Factor  Raise Your  Know  Like  Trust Factors
Know Factor  What do People know about You?  What is your Background?  What are your interests on a professional and personal level?  Which Organizations do You belong to?
Like Factor  HelpFul  Kind  Not Pushy
Trust Factor  Trust as an Expert  Answers  Discussions  Recommendations
Trust factor  Trust that you will behave in a decent way  Like Factor  Recommendations
What is Linkedin?  Largest Online Business Network  120 Million Registered Users  9 Languages  50 Million in USA, 3 Million in India
Linkedin  Networking Platform  Platform to start and maintain relationships  Foundation of Open Networked System
Linkedin is….  Reputation Engine  Visual Representation of your business network’s reach  Place to represent your business Capability
Linkedin is a powerful tool Your The Unique Your Unique Tool(Linked Power Experience Relationships in)
The Single Most Important Benefit of Linkedin  Finds the Right People  Connections You have With Them  Makes Networks Visible
Who can benefit from Linkedin?  Job/Internship Seeker  Business Employee/Owner
What Tasks?  Business Employee/Owner  Find New Customers  Find Suppliers and Partners  Find Employees
Benefits and How Linkedin? Benefit How LinkediN? Identifying the right people Finding their Profile via search or browse
Benefit How LinkedIn? Discovering Information about Reading their Profile before a Meeting
Benefits How Linkedin? Maintain Relationships Personal Messages, Sharing Ideas-Discussing and Answering Questions in Answers
Benefits Get Recommendations Getting Recommendations Recommendations
Benefit How Linkedin? Receiving Introductions or Referrals Via Introductions and Profile Share
Benefits How Linkedin? Discovering Relationships between….. Via Connections in Profile
Benefits How Linkedin Helps? Discovering Relationships Via Connections in Profile
Benefits How Linkedin Helps? Visibility,Personal Branding and Your Profile on Likedin Online Reputation Search Engines like Google Contributions to Answers and Discussions
Benefit How Linkedin Helps Word of Mouth Publicity Receiving Recommendations People talking about you in Discussions Mention You as an Expert in Answers
Benefit How does Linkedin help with this? Getting Notifications when someone Via Network Updates changes jobs….
Benefit How does Linkedin help in this? Getting Notifications when someone Via Network Updates changes job
Benefits How does Linkedin help with this? Picking up trends in the marketplace Discussions in Groups
Benefits How does Linkedin help in this? Make yourself be perceived as an expert Contribution in Discussion and Answers
Benefits How does Linkedin help in this? Finding the Groups and organizations Contribution to Disucssions and to be members of, both online and Answers offline, which are right for you Via Group Search Via Profiles of People in your Network
Linkedin: Functionality  Home  Linkedin Ads
Typical Linkedin Ad Positioning
Linkedin Ads- Three Stages Stage 1 • Create An Ad Stage 2 • Select A Target Audience Stage 3 • Set A Budget and Bid
Where will the Ads be Shown?  One or All- * Profile Page * Home Page * Inbox * Search Results Page * Groups
How does an Ad Look  Headline…..upto 25 Characters of Text  Description…upto 75 Characters of Text  From……Your Name or Co  Image…..50x50 Pixel Image
Who will see my Ad?  Who meets targeting Criteria  Job Title.........CEO, VP Marketing……  Job Function……..Marketing,HR  Industry………..Banking,Biotechnology  Geography…………Mumbai,New York
Who will see my Ad?  Targeting Criterion  Company size……1 to 10 or 500 to 1000 people  Company Name….GE or HP  Seniority…….Vice President or Owners  Age………………18-24 or 45-50  LinkedIn Group….SCM Experts or Sharepoint Professionals
How much does it cost?  Controlling Your Costs  Set Daily Budgets  Start and End at any time
How much does it cost?  CPC or Per Thousand Impressions  Bid: Max Per Click  Amount charged: Between $2 and Bid Amount  Suggested Bid Range  Estimate Your Costs
The Importance of a great LinkedIn Profile  Ability to be found  Opportunity to tell your story
Need for a bulky Linkedin Profile…Reason 1  Tell Your Story Fully  Encourage viewers to do business
Need for a bulky Linkedin Profile….Other Reasons  Every word is keyword searchable  You are not a dinosaur  Comparison
Tell Your Story Fully  Depth and breadth of Your Experience  Your Professional Recommendations  Brands You carry  Certifications  Educational Experience
LinkedIn profile vs Resume  Narrative of Sorts  Emphasize Experience  Credibility  Unique Individual
Guidelines for a great Linkedin Profile • Make Your Profile 100% Complete • Include all companies, education and awards • References • More Robust, more info: Higher position
Guidelines for a great Linkedin Profile  Professional Headline……………..Donts  No Cliches,please  “Outside-the-box thinker”  “Problem-Solver”  “Strategic Visionary”
Guidelines for a great Linkedin Profile  Professional Headline…..Donts  No confusion,please  How do you make other people/organizations better
Guidelines for a great Linkedin Profile  Professional Headline….Dont’s  Do not make visitors bored  You are much more than your job title  Highlight most important/relevant achievement,honour,award, recognition, third party affiliation
Guidelines for a great Linkedin Profile  Professional Headline….Don’ts  No desperation please  Proactively seek opportunities  People care only how you will make their lives easier
Four Step Process for a great Headline  Step 1 …..WHAT?  Say what you are!
Four Step Process to a great Headline  Step 2 ….Who?  Whom can you help?
Four Step Process to a great Headline  Step 3….How  Say How you can make their lives better
Four Step Process to a great Headline  Step 4……Proof  Give Proof that you are credible
Great Headlines Whom you can What you are? help?  “Executive Recruiter” who helps “Fortune 500 How you make their life/work better companies” find “top Tech Talent”. Proof Clients include Google and IBM
Great Headlines What Whom are you can you? help?  “Personal trainer” who help youth get How you make their life/work better? stronger,healthier and faster. Proof Former Head Trainer for the NY Jets.
Great Headlines How Whom will you make What you can life are you? help? better?  Speaker/Author/Coach who help job-seekers get their dream jobs. Proof Featured on CNN/BBC/Fox
Guidelines for a great Linkedin Profile  Use picture used on multiple sites  Use “Specialities” to fill in keywords…roles,capabilities and interests
Update Your Linkedin “Status” Regularly  Link to articles you have written or in which you are quoted  Your latest blog posts  Business Accomplishments  Multiple sites: ping.fm
Guidelines for a great Linkedin profile  Make changes after every job change or promotion  Include your web sites and blog links  Do not block incoming emails
Linkedin Keyword Optimization  Summary  What you do?  How you can help people?  Benefit Driven
Linkedin Keyword Optimization  Specialities  Work Experience
LinkedIn Recommendations  Who to Ask?  Setting Expectations  Quality over Quantity
LinkedIn Profile Organizer  Book mark  Retrieve later easily  Folder  Add Note  Only with Premium Account
Linkedin Connection…Tags  Keywords to organize connections  Quick Filtering  Upto 200 Unique Tags
Linkedin Connection…….Imported Contacts   Give LI access to your email contact list  Contacts imported  Match with Member Database  Who are already LI members…send out invites  Nonmebers….send out invite to join LI
Linkedin Network Statistics st Level 1 st My Level 4178 Connections 2 nd. Second Level 1,095,500+ Level Connection 3 rd Third Level Level 13,651,ooo+ Connection
My Linkedin Network  Total First Degree connections: 6495  Total users I can connect through an introduction: 17,392,000+
The Linkedin Network and InMail  Reach anyone on Linkedin  No contact info required  No introduction required  Professional Outreach….Profile attached  Guarantee of 7 day response
Linkedin Premium Personal Business Business Plus Executive Plus Free Annual: Rs.1,000 Annual: Annual: Features per Month Rs.1,900 per Rs.3,500 per month month Monthly: Monthly: Monthly: Rs.1,200 Rs.2,400 Per Rs.4,700 Per Month Month Contact Nil 3 10 25 anyone on Linkedin
Linkedin Premium Personal Business Business Executive Plus Plus Feature 100 300 500 700 See more profiles when you search
Linkedin Premium Personal Business Business Pro Executive Plus Feature Zero in on No Filter Premium Premium Premium+Tale Profiles with Filter Filter nt Filter premium search filters •Seniority •Seniority •Seniority •Company •Company •Company Size Size Size •Interests •Interests *Interests •Fortune 1000 •Fortune 1000 * Fortune 1000 • Function • Years of Experience • Years of Experience • Groups • New to
LinkedIn premium Personal Business Business Executive Plus Plus Feature Save 5 Folders 5 Folders 25 Folders 50 Folders imporatnt profiles and Notes with Profile Organizer
Linkedin Premium Personal Business Business Executive Plus Plus Feature Automate your 3 Per Week 5 Per Week 7 Per Week 10 Per Day search with Saved Search Alerts
LinkedIn Premium Personal Business Business Executive Plus Plus Feature Get 10 outstanding 15 outstanding 25 35 introduced to outstanding Outstanding companies you are targeting
Linkedin Premium Personal Business Business Executive Plus Plus Feature See Names First Name First Name First Name Full Name of your third Visibility degree and group connection
Linkedin Groups  Alumni Group  Corporate Group  Conference Groups  Networking Group  Nonprofit Group
Group Features  Discussion  Members  Jobs  Promotion  Subgroups
Additional Group Utilities  Groups You May Like  Group Directory  Search Group (Keyword,Category,Language)  Create a Group
LinkedIn Jobs  Search  Keyword  Title  Company Name
Linkedin Jobs  Advanced Search  Location (in or Near)  Country  Function  Experience  Industry  Date Posted  Salary
Linkedin Jobs… Additional Utilities  Saved Jobs  Saved Searches
Linkedin Jobs…More Features  Jobs You may be Interested In  Email Alerts
Linkedin Jobs….Unique Features  Save Job  Share Job(FB,Twitter,Linkedin)  Follow Company
Linkedin Jobs…More Unique Features  Posted By  Connections who can refer  Similar Jobs  People who viewed also viewed  Search More Jobs
Linkedin JobSeeker Subscription Plans Job Seeker Job Seeker Plus Monthly Rs.1,400 Per Month Rs.2,400 Per Month Yearly Rs.1,200 Per Month Rs.1,900 Per Month
LinkedIn JobSeeker…The Benefits Job Seeker Job Seeker Plus √ √ Get Noticed by Recruiters and Hiring Managers by Job Seeker Badge
LinkedIn Job Seeker…The Benefits Job Seeker Job Seeker Plus Move to the Included Included top of the list as a Featured Applicant
Linkedin Job Seeker…The Benefits Job Seeker Job Seeker Plus Contact Anyone Directly with 5 10 InMail….Response Guaranteed
Linkedin Job Seeker..The Benefits Job Seeker Job Seeker Plus Get Introduced 15 Outstanding 25 Outstanding to inside sources to the companies you are targeting
LinkedIn Recruitment Solution….Talent Finder  TalentBasic  TalentFinder
Linkedin Recruitment Solutions…Pricing Subscription Plans TalentBasic TalentFinder Monthly Rs.2,400 Per Month Rs.4,700 Per Month Yearly Rs.1,900 Per Month Rs.3,500 Per Month
LinkedIn Recruitment Solutions….The Benefits TalentBasic TalentFinder Unlock Full Names First Name FullName
Linkedin Recruitment Solutions…The Benefits TelentBasic TalentFinder Contact Anyone 10 25 on Linkedin with InMail
Business Pages…Mistake 1  Company not even listed  Statistics for Followers  Share news/info: Keep people engaged  Model Business Pages: CNBC,Dell,Philips,Linkedin
Business Pages….Mistake 2  Not Following competition  Who is joining/leaving?  Updates(News articles, follow discussions)  New Jobs  Follow ccompetitors, suppliers, potential customers and acquisition targets
Business Pages…Mistake 3  Employees not spent much effort on their Linkedin presence  Feature in Searches(Names/Skills/Expertise)
Business Pages….Mistake 4  Not sharing right info at right time  Post in morning  Add links  Tell them what to do  Videos  Target to specific people/groups
Business Pages….Mistake 5  Employees not connecting with each other on LI  Open up whole lot of second degree connections  Follow what employees are sharing  Updates sortable
Business Pages…Mistake 6  Office gossip out,industry information in  Use Google Alerts, Reader, Linkedin Today  Use Scoop and Trap  Connect to clients
Business Pages….Mistake 7  No Linkedin button on Website  Share PlugIn  Share API  Log in with Linkedin
Business Pages…..Mistake 8  Not equipping employees for Premium Accounts  Special packages for HR/Sales Teams  Premium Subscriptions: Individual/Team Level  More Profiles,InMails, more granular search
Business Pages…Mistake 9  Not listed all products and services  Get Recos
Business Pages….Mistake 10  No exclusive employee Group on Linkedin  Only current employees  Discussion not searchable  Share Articles, Raise Problems and Brainstorm
Business Pages…Mistake 11  No Groups for Customers  Share Experiences  Product Ideas  Inspiration: Citibank
Business Pages….Mistake 12  Do not participate in discussions or Spam  Actually participate  Do not spam(No sales pitches, no unsolicitated info)
Business Pages…Mistake 13  Not gone mobile with LI  Free Mobile Apps  Useful at conferences/offsites  CardMunch

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Using Linkedin

  • 1.
    Building Your PersonalBrand in a Web 2.0 World
  • 2.
    Brands Galore  ProductBrands  Corporate Brands  Brand Me?
  • 3.
    Personal Branding  Unearthwhat is true and unique about you  Let Everyone know about it
  • 4.
    The Power ofBrand You  Your Own Free Agent  Create Your Own Career Path  Link Talent and Interest with the Right Position  Move Vertically and Horizontally  Switch Career Paths
  • 5.
    Technology Makes itPossible  Websites: Easy to Own  Use Social Networks as Billboards
  • 6.
    Not About TechnologyAlone….  Delivering Results  Being Remarkable  Learning New Skills  Make Your Brand Memorable
  • 7.
    Develop Your PersonalBrand  Only about Self Promotion and Selfishness?  Makes You a valuable Asset  It is your future,stupid!!!  Don’t you want to be a success-Brand Yourself!!!
  • 8.
    Your Career Path If You are Happy……. Work It  If You are Unhappy….Change It  If You are Unsure…….Define It
  • 9.
    Approach to YourCareer  Differentiation  Marketability
  • 10.
    Why should someonechoose your Brand?  Robust Professional Network  Endorsements from respected colleagues  Previous accomplishments from catalogued results  A diversified and unique skill set
  • 11.
    The Value ofNetworking  Why do I have to Network? What is there for Me?  Only Name Collector?
  • 12.
    Benefits of Networking….SalesRelated  Maintaing Relationships  Meeting New Prospects  Getting Referrals
  • 13.
    Benefits of Networking…NotSales Related  Finding a New Job  Finding a New Employee or Colleague  Getting to know the right people who can help ypu with career
  • 14.
    Benefits of Networking…NotSales Related  Attracting right organizations to form partnerships  Getting new ideas, new insights and wisdom  Knowing about important changes
  • 15.
    The 2 biggestProblems of Online Networking  What their Goal is?  Who are the people in the best position to help them reach that goal?
  • 16.
    Reverse it  Whichorganizations?  Which Online Networks?  Which Groups on those networks?
  • 17.
    Need for Clarity Who to Approach?  Whom to ask for help and support?
  • 18.
    Make or Break How You Approach?  How you will be perceived?
  • 19.
    Five Fundamental Principles Atthe Heart of Success
  • 20.
    Fundamental Principle 1…NetworkingAttitude  Sharing Information  Reactive and Proactive Way  Without expecting anything immediately in return
  • 21.
    Information  Sales Lead Job Opening  New Supplier/Employee  Opportunities for Partnerships  Interesting Training Courses
  • 22.
    Without expecting anythingimmediately in return…  Not immediately embraced  Attitude in dealing with people  Works in the long run  Builds trust
  • 23.
    Sharing  Not aone-way street  Two or more-way boulevard  All parties need to be satisfied
  • 24.
    Returns…..  Much morethan “investments”  Never know “from who”  Networking….A Long-Term Game  Always involves 2 or more players  You sow what you reap…..Start sowing today
  • 25.
    Linkedin does notwork for me!!!!!!!!  Not knowing and applying The Networking Attitude  Only Focused on themselves
  • 26.
    Fundamental Principle 2: The Golden Triangle Give Ask Thank
  • 27.
    Give  What canwe give or share?  Relationships Improve  People worry about not having it anymore
  • 28.
    Ask  Getting Helpfrom Others  Mental Barriers  Opportunity to improve relationships
  • 29.
    Bad Experience withQuestions  We did Not Ask a Good Question  Not asked in a way to that would give the best answer
  • 30.
    What is aGood Question?  More Specific, the Better  Prepare Yourself
  • 31.
    How to askQuestions in a way that gives the best answers?  Step 1  From a “Direct” to an “Indirect” Question
  • 32.
    From “ Direct”to “Indirect” Don’t Ask Ask  Will You Hire Me as a  Do you know anyone who is Management Trainee? looking for a Management Trainee?
  • 33.
    The Advantage ofBeing Indirect  Triggers Others’Minds  Say “No” without jeopardizing relationship
  • 34.
    From “Indirect” tothe best Question “Who do you think I should contact when I am looking for a job as a Management Trainee?”
  • 35.
    Thank  When youdo not get something?  Looked for a solution, did not find one?  For Listening?  The Initiator?
  • 36.
    Fundamental Principle 3:The Real Power of the Network is in the Second Degree  First Degree Still Very Important  Time to know each other  How to help each other  You never know who they know
  • 37.
    Fundamental Principle 4:Quality and Diversity are both Important  The Importance of Quality  Only be measured when compared to your goals  Who can help you reach goals better and faster?
  • 38.
    The Importance ofDiversity  Your goals change over time  More opportunities to find “high quality” people  Be available for your network  Rely less on luck and coincidences
  • 39.
    Value for yourNetwork  “Low Quality” for You, “High Quality” for someone  Good Networking Action: Connecting people  Creates Goodwill, strengthens relationships  More motivated to help you
  • 40.
    The Importance ofConnecting People  Not time consuming  Helps two people  Remembered as “great help”
  • 41.
    Diversity creates SafetyNet  Natural Tendency of sticking to similar people  “Strength of weak links”….large and diversified network
  • 42.
    Balance between Qualityand Diversity  Find your own  Who is not “interesting” today may become tomorrow  You never know who he knows  You never know how he could help
  • 43.
    Fundamental Principle 5:Your “Know,Like and Trust” Factor  Raise Your  Know  Like  Trust Factors
  • 44.
    Know Factor  Whatdo People know about You?  What is your Background?  What are your interests on a professional and personal level?  Which Organizations do You belong to?
  • 45.
    Like Factor  HelpFul Kind  Not Pushy
  • 46.
    Trust Factor  Trustas an Expert  Answers  Discussions  Recommendations
  • 47.
    Trust factor  Trustthat you will behave in a decent way  Like Factor  Recommendations
  • 48.
    What is Linkedin? Largest Online Business Network  120 Million Registered Users  9 Languages  50 Million in USA, 3 Million in India
  • 49.
    Linkedin  Networking Platform Platform to start and maintain relationships  Foundation of Open Networked System
  • 50.
    Linkedin is….  ReputationEngine  Visual Representation of your business network’s reach  Place to represent your business Capability
  • 51.
    Linkedin is apowerful tool Your The Unique Your Unique Tool(Linked Power Experience Relationships in)
  • 52.
    The Single MostImportant Benefit of Linkedin  Finds the Right People  Connections You have With Them  Makes Networks Visible
  • 53.
    Who can benefitfrom Linkedin?  Job/Internship Seeker  Business Employee/Owner
  • 54.
    What Tasks?  BusinessEmployee/Owner  Find New Customers  Find Suppliers and Partners  Find Employees
  • 55.
    Benefits and HowLinkedin? Benefit How LinkediN? Identifying the right people Finding their Profile via search or browse
  • 56.
    Benefit How LinkedIn? Discovering Information about Reading their Profile before a Meeting
  • 57.
    Benefits How Linkedin? Maintain Relationships Personal Messages, Sharing Ideas-Discussing and Answering Questions in Answers
  • 58.
    Benefits Get Recommendations Getting Recommendations Recommendations
  • 59.
    Benefit How Linkedin? Receiving Introductions or Referrals Via Introductions and Profile Share
  • 60.
    Benefits How Linkedin? Discovering Relationships between….. Via Connections in Profile
  • 61.
    Benefits How Linkedin Helps? Discovering Relationships Via Connections in Profile
  • 62.
    Benefits How Linkedin Helps? Visibility,Personal Branding and Your Profile on Likedin Online Reputation Search Engines like Google Contributions to Answers and Discussions
  • 63.
    Benefit How Linkedin Helps Word of Mouth Publicity Receiving Recommendations People talking about you in Discussions Mention You as an Expert in Answers
  • 64.
    Benefit How does Linkedin help with this? Getting Notifications when someone Via Network Updates changes jobs….
  • 65.
    Benefit How does Linkedin help in this? Getting Notifications when someone Via Network Updates changes job
  • 66.
    Benefits How does Linkedin help with this? Picking up trends in the marketplace Discussions in Groups
  • 67.
    Benefits How does Linkedin help in this? Make yourself be perceived as an expert Contribution in Discussion and Answers
  • 68.
    Benefits How does Linkedin help in this? Finding the Groups and organizations Contribution to Disucssions and to be members of, both online and Answers offline, which are right for you Via Group Search Via Profiles of People in your Network
  • 69.
  • 70.
  • 71.
    Linkedin Ads- ThreeStages Stage 1 • Create An Ad Stage 2 • Select A Target Audience Stage 3 • Set A Budget and Bid
  • 72.
    Where will theAds be Shown?  One or All- * Profile Page * Home Page * Inbox * Search Results Page * Groups
  • 73.
    How does anAd Look  Headline…..upto 25 Characters of Text  Description…upto 75 Characters of Text  From……Your Name or Co  Image…..50x50 Pixel Image
  • 74.
    Who will seemy Ad?  Who meets targeting Criteria  Job Title.........CEO, VP Marketing……  Job Function……..Marketing,HR  Industry………..Banking,Biotechnology  Geography…………Mumbai,New York
  • 75.
    Who will seemy Ad?  Targeting Criterion  Company size……1 to 10 or 500 to 1000 people  Company Name….GE or HP  Seniority…….Vice President or Owners  Age………………18-24 or 45-50  LinkedIn Group….SCM Experts or Sharepoint Professionals
  • 76.
    How much doesit cost?  Controlling Your Costs  Set Daily Budgets  Start and End at any time
  • 77.
    How much doesit cost?  CPC or Per Thousand Impressions  Bid: Max Per Click  Amount charged: Between $2 and Bid Amount  Suggested Bid Range  Estimate Your Costs
  • 78.
    The Importance ofa great LinkedIn Profile  Ability to be found  Opportunity to tell your story
  • 79.
    Need for abulky Linkedin Profile…Reason 1  Tell Your Story Fully  Encourage viewers to do business
  • 80.
    Need for abulky Linkedin Profile….Other Reasons  Every word is keyword searchable  You are not a dinosaur  Comparison
  • 81.
    Tell Your StoryFully  Depth and breadth of Your Experience  Your Professional Recommendations  Brands You carry  Certifications  Educational Experience
  • 82.
    LinkedIn profile vsResume  Narrative of Sorts  Emphasize Experience  Credibility  Unique Individual
  • 83.
    Guidelines for agreat Linkedin Profile • Make Your Profile 100% Complete • Include all companies, education and awards • References • More Robust, more info: Higher position
  • 84.
    Guidelines for agreat Linkedin Profile  Professional Headline……………..Donts  No Cliches,please  “Outside-the-box thinker”  “Problem-Solver”  “Strategic Visionary”
  • 85.
    Guidelines for agreat Linkedin Profile  Professional Headline…..Donts  No confusion,please  How do you make other people/organizations better
  • 86.
    Guidelines for agreat Linkedin Profile  Professional Headline….Dont’s  Do not make visitors bored  You are much more than your job title  Highlight most important/relevant achievement,honour,award, recognition, third party affiliation
  • 87.
    Guidelines for agreat Linkedin Profile  Professional Headline….Don’ts  No desperation please  Proactively seek opportunities  People care only how you will make their lives easier
  • 88.
    Four Step Processfor a great Headline  Step 1 …..WHAT?  Say what you are!
  • 89.
    Four Step Processto a great Headline  Step 2 ….Who?  Whom can you help?
  • 90.
    Four Step Processto a great Headline  Step 3….How  Say How you can make their lives better
  • 91.
    Four Step Processto a great Headline  Step 4……Proof  Give Proof that you are credible
  • 92.
    Great Headlines Whom you can What you are? help?  “Executive Recruiter” who helps “Fortune 500 How you make their life/work better companies” find “top Tech Talent”. Proof Clients include Google and IBM
  • 93.
    Great Headlines What Whom are you can you? help?  “Personal trainer” who help youth get How you make their life/work better? stronger,healthier and faster. Proof Former Head Trainer for the NY Jets.
  • 94.
    Great Headlines How Whom will you make What you can life are you? help? better?  Speaker/Author/Coach who help job-seekers get their dream jobs. Proof Featured on CNN/BBC/Fox
  • 95.
    Guidelines for agreat Linkedin Profile  Use picture used on multiple sites  Use “Specialities” to fill in keywords…roles,capabilities and interests
  • 96.
    Update Your Linkedin“Status” Regularly  Link to articles you have written or in which you are quoted  Your latest blog posts  Business Accomplishments  Multiple sites: ping.fm
  • 97.
    Guidelines for agreat Linkedin profile  Make changes after every job change or promotion  Include your web sites and blog links  Do not block incoming emails
  • 98.
    Linkedin Keyword Optimization Summary  What you do?  How you can help people?  Benefit Driven
  • 99.
    Linkedin Keyword Optimization Specialities  Work Experience
  • 100.
    LinkedIn Recommendations  Whoto Ask?  Setting Expectations  Quality over Quantity
  • 101.
    LinkedIn Profile Organizer Book mark  Retrieve later easily  Folder  Add Note  Only with Premium Account
  • 102.
    Linkedin Connection…Tags  Keywordsto organize connections  Quick Filtering  Upto 200 Unique Tags
  • 103.
    Linkedin Connection…….Imported Contacts  Give LI access to your email contact list  Contacts imported  Match with Member Database  Who are already LI members…send out invites  Nonmebers….send out invite to join LI
  • 104.
    Linkedin Network Statistics st Level 1 st My Level 4178 Connections 2 nd. Second Level 1,095,500+ Level Connection 3 rd Third Level Level 13,651,ooo+ Connection
  • 105.
    My Linkedin Network Total First Degree connections: 6495  Total users I can connect through an introduction: 17,392,000+
  • 106.
    The Linkedin Networkand InMail  Reach anyone on Linkedin  No contact info required  No introduction required  Professional Outreach….Profile attached  Guarantee of 7 day response
  • 107.
    Linkedin Premium Personal Business Business Plus Executive Plus Free Annual: Rs.1,000 Annual: Annual: Features per Month Rs.1,900 per Rs.3,500 per month month Monthly: Monthly: Monthly: Rs.1,200 Rs.2,400 Per Rs.4,700 Per Month Month Contact Nil 3 10 25 anyone on Linkedin
  • 108.
    Linkedin Premium Personal Business Business Executive Plus Plus Feature 100 300 500 700 See more profiles when you search
  • 109.
    Linkedin Premium Personal Business Business Pro Executive Plus Feature Zero in on No Filter Premium Premium Premium+Tale Profiles with Filter Filter nt Filter premium search filters •Seniority •Seniority •Seniority •Company •Company •Company Size Size Size •Interests •Interests *Interests •Fortune 1000 •Fortune 1000 * Fortune 1000 • Function • Years of Experience • Years of Experience • Groups • New to
  • 110.
    LinkedIn premium Personal Business Business Executive Plus Plus Feature Save 5 Folders 5 Folders 25 Folders 50 Folders imporatnt profiles and Notes with Profile Organizer
  • 111.
    Linkedin Premium Personal Business Business Executive Plus Plus Feature Automate your 3 Per Week 5 Per Week 7 Per Week 10 Per Day search with Saved Search Alerts
  • 112.
    LinkedIn Premium Personal Business Business Executive Plus Plus Feature Get 10 outstanding 15 outstanding 25 35 introduced to outstanding Outstanding companies you are targeting
  • 113.
    Linkedin Premium Personal Business Business Executive Plus Plus Feature See Names First Name First Name First Name Full Name of your third Visibility degree and group connection
  • 114.
    Linkedin Groups  AlumniGroup  Corporate Group  Conference Groups  Networking Group  Nonprofit Group
  • 115.
    Group Features  Discussion Members  Jobs  Promotion  Subgroups
  • 116.
    Additional Group Utilities Groups You May Like  Group Directory  Search Group (Keyword,Category,Language)  Create a Group
  • 117.
    LinkedIn Jobs  Search  Keyword  Title  Company Name
  • 118.
    Linkedin Jobs  AdvancedSearch  Location (in or Near)  Country  Function  Experience  Industry  Date Posted  Salary
  • 119.
    Linkedin Jobs… AdditionalUtilities  Saved Jobs  Saved Searches
  • 120.
    Linkedin Jobs…More Features Jobs You may be Interested In  Email Alerts
  • 121.
    Linkedin Jobs….Unique Features Save Job  Share Job(FB,Twitter,Linkedin)  Follow Company
  • 122.
    Linkedin Jobs…More UniqueFeatures  Posted By  Connections who can refer  Similar Jobs  People who viewed also viewed  Search More Jobs
  • 123.
    Linkedin JobSeeker Subscription Plans Job Seeker Job Seeker Plus Monthly Rs.1,400 Per Month Rs.2,400 Per Month Yearly Rs.1,200 Per Month Rs.1,900 Per Month
  • 124.
    LinkedIn JobSeeker…The Benefits Job Seeker Job Seeker Plus √ √ Get Noticed by Recruiters and Hiring Managers by Job Seeker Badge
  • 125.
    LinkedIn Job Seeker…TheBenefits Job Seeker Job Seeker Plus Move to the Included Included top of the list as a Featured Applicant
  • 126.
    Linkedin Job Seeker…TheBenefits Job Seeker Job Seeker Plus Contact Anyone Directly with 5 10 InMail….Response Guaranteed
  • 127.
    Linkedin Job Seeker..TheBenefits Job Seeker Job Seeker Plus Get Introduced 15 Outstanding 25 Outstanding to inside sources to the companies you are targeting
  • 128.
    LinkedIn Recruitment Solution….TalentFinder  TalentBasic  TalentFinder
  • 129.
    Linkedin Recruitment Solutions…Pricing SubscriptionPlans TalentBasic TalentFinder Monthly Rs.2,400 Per Month Rs.4,700 Per Month Yearly Rs.1,900 Per Month Rs.3,500 Per Month
  • 130.
    LinkedIn Recruitment Solutions….TheBenefits TalentBasic TalentFinder Unlock Full Names First Name FullName
  • 131.
    Linkedin Recruitment Solutions…TheBenefits TelentBasic TalentFinder Contact Anyone 10 25 on Linkedin with InMail
  • 132.
    Business Pages…Mistake 1 Company not even listed  Statistics for Followers  Share news/info: Keep people engaged  Model Business Pages: CNBC,Dell,Philips,Linkedin
  • 133.
    Business Pages….Mistake 2 Not Following competition  Who is joining/leaving?  Updates(News articles, follow discussions)  New Jobs  Follow ccompetitors, suppliers, potential customers and acquisition targets
  • 134.
    Business Pages…Mistake 3 Employees not spent much effort on their Linkedin presence  Feature in Searches(Names/Skills/Expertise)
  • 135.
    Business Pages….Mistake 4 Not sharing right info at right time  Post in morning  Add links  Tell them what to do  Videos  Target to specific people/groups
  • 136.
    Business Pages….Mistake 5 Employees not connecting with each other on LI  Open up whole lot of second degree connections  Follow what employees are sharing  Updates sortable
  • 137.
    Business Pages…Mistake 6 Office gossip out,industry information in  Use Google Alerts, Reader, Linkedin Today  Use Scoop and Trap  Connect to clients
  • 138.
    Business Pages….Mistake 7 No Linkedin button on Website  Share PlugIn  Share API  Log in with Linkedin
  • 139.
    Business Pages…..Mistake 8 Not equipping employees for Premium Accounts  Special packages for HR/Sales Teams  Premium Subscriptions: Individual/Team Level  More Profiles,InMails, more granular search
  • 140.
    Business Pages…Mistake 9 Not listed all products and services  Get Recos
  • 141.
    Business Pages….Mistake 10 No exclusive employee Group on Linkedin  Only current employees  Discussion not searchable  Share Articles, Raise Problems and Brainstorm
  • 142.
    Business Pages…Mistake 11 No Groups for Customers  Share Experiences  Product Ideas  Inspiration: Citibank
  • 143.
    Business Pages….Mistake 12 Do not participate in discussions or Spam  Actually participate  Do not spam(No sales pitches, no unsolicitated info)
  • 144.
    Business Pages…Mistake 13 Not gone mobile with LI  Free Mobile Apps  Useful at conferences/offsites  CardMunch