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![Create Profile
• Go to www.twitter.com > Signup
• Select a Unique Handle [Max 15 Chars]
• Tailor twitter based on recent visits
• Choose Interests
• Import Contacts
• Confirm Email Address](https://image.slidesharecdn.com/twittermarketing-190305050013/75/Twitter-marketing-basics-ppt-8-2048.jpg)
![Customizing the Profile
• Menu > Settings> EditProfile
–Customize the Profile
–Use custom graphics and logo for corporate
branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]](https://image.slidesharecdn.com/twittermarketing-190305050013/75/Twitter-marketing-basics-ppt-9-2048.jpg)
![Create Profile
• Go to www.twitter.com > Signup
• Select a Unique Handle [Max 15 Chars]
• Tailor twitter based on recent visits
• Choose Interests
• Import Contacts
• Confirm Email Address](https://crownmelresort.com/image.slidesharecdn.com/twittermarketing-190305050013/75/Twitter-marketing-basics-ppt-8-2048.jpg)
![Customizing the Profile
• Menu > Settings> EditProfile
–Customize the Profile
–Use custom graphics and logo for corporate
branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]](https://crownmelresort.com/image.slidesharecdn.com/twittermarketing-190305050013/75/Twitter-marketing-basics-ppt-9-2048.jpg)
Uploaded byAbdulla Shareef Sheikh
Twitter marketing basics ppt
The document provides an overview of Twitter marketing, highlighting its key statistics and features such as over 1 billion users and 500 million tweets daily. It outlines the steps to create and customize a Twitter profile, the use of hashtags for engagement, and strategies for generating leads through interactions. Additionally, it includes examples of effective tweets and contests to increase user engagement.
In this document
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Overview of Twitter Marketing, presented by Mohammed Azharuddin, a digital marketing trainer.
Twitter has over 1 billion users with 271 million active users daily generating 500M tweets.
Twitter is a micro-blogging platform for real-time communication between businesses and consumers.
Utilize Twitter for branding, customer support, expert connections, and updates.
Slide provides an overview of the way Twitter is utilized in India.
Key functionalities on Twitter include tweeting, mentioning, hashtags, replies, retweets, and favorites.
Overview of characteristics that make a tweet popular.
Step-by-step guide on how to create a Twitter profile, including selecting a handle and confirming email.
Instructions to customize Twitter profiles with graphics, logos, and other relevant information.
Details on required dimensions for Twitter profile photos and banners to ensure proper display.
Different tweet formats include text-based, link-based, photo, and video tweets.
Hashtags categorize tweets; popular hashtags can become trending topics, helping amplify messages.
Strategies for identifying important hashtags, aligning campaigns with trends, and timing tweets.
Illustrative examples showcasing effective tweeting techniques.
Strategies for engaging users on Twitter platforms.
Various content formats for interaction on Twitter, including contests and Q&A sessions.
Highlights of recent Twitter contests in November 2014, showing promotional strategies.
Resources for Twitter analytics and visualization tools to enhance marketing efforts.
Steps to generate leads on Twitter through keyword lists, user interactions, and timely responses.
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Twitter marketing basics ppt
- 1. Twitter Marketing Presented byMohammed Azharuddin Digital Marketing Trainer
- 2. Twitter Stats Twitter 1 Billion+Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates
- 3. What is Twitter? • Micro Blogging site which allows 140 chars, photo, video and links. • The main purpose of the twitter is real time communication between B-B or C-B or C-C
- 4. Listen and Learn Branding CustomerSupport Connect with Experts Competition and Offers Updates and Press HowtouseTwitter?
- 5. Twitter Usage inIndia
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- 8. Create Profile • Goto www.twitter.com > Signup • Select a Unique Handle [Max 15 Chars] • Tailor twitter based on recent visits • Choose Interests • Import Contacts • Confirm Email Address
- 9. Customizing the Profile •Menu > Settings> EditProfile –Customize the Profile –Use custom graphics and logo for corporate branding –Fill the Website Field (No Follow Backlink) –Fill the BIO of Page [160 Chars]
- 10. Twitter Graphic Dimensions •Profile Photo – Default : 73x73px – Profile Photo – Normal : 48x48px – In timeline – Mini : 24x24px • Profile Banner – Default : 1500x500px – Medium : 600x200px – Small : 300x100px
- 11. Types of Tweets •TextBased • Link Based • Photo • Video
- 12. HashTag • The #symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. • Hashtagged words that become very popular are often Trending Topics. • Using hashtags we can amplify our message to audience.
- 13. How to usehashtags • Identify important Hashtags – Use the site https://www.hashtags.org/ • Find and mention influencers • Align your campaign with trending topics • Time your tweet
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- 16. Contents On Twitter •Answer in style – http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/ • Question & Answer – One such contest was # FunWithNumber • Retweet & Follow to Win • Photo Contest
- 17. Recent Contests (Nov2014) • #BornTo – https://twitter.com/MaybellineIndia/status/537522659521622017 • #OnCloud9W – https://twitter.com/jetairways/status/537448187473047552 – http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
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- 19. Generating Leads fromTwitter • Prepare a keyword list relevant to your product • Perform search on twitter • Interact with users as per the need • Respond back to their reply