Towards a better digital transformation: learning from the experience of a digital transformation project

Towards a better digital transformation: learning from the experience of a digital transformation project

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  CE ON DIGITAL THE7TH INTERNATIONAL CONFEREN ECONOMY TOWARDS ABETTER DIGITALTRANSFORMATION: LEARNING FROM THE EXPERIENCE OF ADT PROJECT Presented by : Mahboub Houda Mohammed V University in Rabat
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  Introduction • The emergenceof the digital transformation (DT): the Fourth Industrial Revolution. • The digital transition involves three main stages : digitization, digitalization, and digital transformation. • Conducting a strong digital transformation project requires success in its two phases : formulation and implementation. • Ineffective digital transition involves increasing the risk of business failure.
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  Digital transformation implementation:a survival challenge • The digital transformation helps in competitive advantage creation and performance by more concentration on core activities and the development of new competences. • To reassure its stakeholders and ensure its survival, companies must balance between attending cost reduction and revenue growth. • The digital transformation victory depends on its strategy (DTS). • The need for a general approach.
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  Digital transformation implementation: areal survival challenge
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  Digital transformation implementation: areal survival challenge Step 1: Positionning the company in digital transformation Step 2: Review of the current state Step 3: Roadmap for digital transformation Step 4: Implementation with the technical support
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  Methodology How can companiessuccesfully implement the digital transformation? Abductive method based on a monographic case
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  Digital transformation implementation project:the case of AssetCo Recognizing the need for DT Setting the stage Initially formulating the DTS Preparing for DTS implementation Starting DTS Finding a working mode and implementation enhancing the DTS Digital transformation concretization process
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  Digital transformation implementation project:the case of AssetCo
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  Digital transformation implementation project:the case of AssetCo
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  Digital transformation implementation project:the case of AssetCo
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  Results and discussion •The digital transformation project is a drastic and personal process and not a simple task to emulate and transpose. • The digital transformation success depends on : the DTS sucess, cultural fluidity, continious evaluation, disposition of IT skills, and digital literacy. • Succeeding in the digital transformation implementation is not only a question of the model to apply, but more of the art of contextualization in addition to the alignement guarantee between all stages of the process.
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  Conclusion • The digitaltransformation implementation is a major challenge for companies survival • The concretization of DT requires a clear and complete vision, skills, and cultural flexibility with a continious development perspective. • The success of the digital transition is highly related to its digital transformation strategy • Mastering the digital transformation challenge depends on the art of contextualization.
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  Thank you and I welcome yourquestions