Business
Case for
Applied AI
THE BUSINESS CASE FOR APPLIED
ARTIFICIAL INTELLIGENCE
How to enhance the enterprise with AI
&
How to build successful AI ventures
Ottó Werschitz
Business
Case for
Applied AI
Global AI Business Value
 Global Artificial Intelligence Business Value to Reach $1.2 Trillion
in 2018
 This is an increase of 70 % from 2017
 AI-derived business value is forecast to reach $3.9 trillion in 2022
Source: Gartner
 AI Startup funding reached $ 15 Billion in 2017
 AI funding grew at CAGR 83% between 2012 - 2017
 AI startup exits (acquistion and IPO) grew at CAGR 39% between
2012 - 2017
Source: Gartner
Source: Venturescanner
Business
Case for
Applied AI
Contents
1. AI in the enterprise
2. AI startup
3. Implementation aspects
4. Ethical considerations
Business
Case for
Applied AI
How to introduce AI in the
enterprise
Business
Case for
Applied AI
AI In The Enterprise
AI application areas
Source: O’Reilly
Business
Case for
Applied AI
AI In The Enterprise
Challenges of AI introduction and operation
Source: O’Reilly
Business
Case for
Applied AI
AI In The Enterprise
Source: Monica Rogati, Data Science Advisor, published on Hackernoon
Business
Case for
Applied AI
AI In The Enterprise
Define the AI business objectives, users, benefits
1. business task / problem the AI handles, e.g.
churn, fraud detection
2. what is the overall value added (revenue /
cost )
3. who are the enterprise - internal users, e.g.
customer service, SCM, etc.
4. who are the external users / beneficiaries, e.g.
subscribers, buyers, etc.
Business
Case for
Applied AI
AI In The Enterprise
Successful AI implementation:
1. managed
2. resilient
3. performant
4. measureable
5. continuous
Source: Dinesh Nirmal of IBM published on Venturbeat
Business
Case for
Applied AI
How to build a successful AI
startup
Business
Case for
Applied AI
AI Offering Overview
Business
Case for
Applied AI
Successful AI Startups
The MMC Ventures AI Investment Framework
Created for applied AI startup ventures
Based on 17 sucess factors in 3 domains
1. Value Creation
2. Value Realisation (Implementation)
3. Defendability (Positioning – Sustainable
Competitive Edge)
Source: David Kelnar, Partner and Head of Research at MMC Ventures
Business
Case for
Applied AI
Successful AI Startups
The MMC Ventures AI Investment Framework
Source: David Kelnar, Partner and Head of Research at MMC Ventures
Business
Case for
Applied AI
Successful AI Startups
The MMC Ventures AI Investment Framework
Source: David Kelnar, Partner and Head of Research at MMC Ventures
Business
Case for
Applied AI
Successful AI Startups
The MMC Ventures AI Investment Framework
Source: David Kelnar, Partner and Head of Research at MMC Ventures
Business
Case for
Applied AI
Successful AI Startups
Data: an asset to defendability
Success in AI
1. Algorithm / model
2. Talent (AI and domain expertise)
3. Data
Source: Louis Coppey, VC @ pointninecap
* Data
Business
Case for
Applied AI
Successful AI Startups
Data: an asset to defendability – positioning options
Source: Louis Coppey, VC @ pointninecap
Business
Case for
Applied AI
Implementation Aspects
ML Canvas
Technical Debts
UX
Business
Case for
Applied AI
Machine Learning Canvas
Source: Louis Dorard, www.louisdorard.com
Business
Case for
Applied AI
Machine Learning Canvas
Business
Case for
Applied AI
Technical Debt
1. Code debt (as with any other software)
2. Data debt such as threat of correlation
changes, unforeseen surprises or unstable
data
3. Math debt: the more complex the model
you have built, the more difficult to
understand and maintain it
4. Platform debt
Source: O’Reilly
Business
Case for
Applied AI
UX Aspects
Human Centered Machine Learning (Google UX
community)
 Don’t expect Machine learning to figure out
what problems to solve
 Ask yourself if ML will address the problem
in a unique way – Is ML really needed?
 Fake it with personal examples and wizards
 Weigh the costs of false positives and false
negatives
Source: Josh Lovejoy and Jess Holbrook @ Google Design
Business
Case for
Applied AI
Etchical Considerations
Business
Case for
Applied AI
AI Ethics
„The greatest threat that humanity faces from artificial
intelligence is not killer robots, but rather, our lack of
willingness to analyze, name, and live to the values we
want society to have today.”
(John C. Havens: While We Remain)
Business
Case for
Applied AI
AI Ethics
Some issues to consider (not a full picture)
1. Bias in decision-making (on the basis of biased
datasets)
2. Impact on human behaviour and interaction
3. Artificial Stupidity (mistakes by machines)
4. Security – keep it safe from adversaries
5. User Data
Source: World Economic Forum
Business
Case for
Applied AI
AI Ethics
What to require from AI-based systems which augments
or replace human judgement and work tasks?
AI-based decisions should to be transparent.
AI-based decisions should be explainable.
AI actions should be predictable.
AI system must be robust against manipulation.
AI decisions should be fully auditable.
Clear human accountability for AI actions must be
ensured.
Source: The Cambridge handbook of artificial intelligence, quoted by Kim Larsen in
https://aistrategyblog.com/2018/05/31/human-ethics-for-artificial-intelligent-beings/
Business
Case for
Applied AI
Thank you

The Business Case for Applied Artificial Intelligence

  • 1.
    Business Case for Applied AI THEBUSINESS CASE FOR APPLIED ARTIFICIAL INTELLIGENCE How to enhance the enterprise with AI & How to build successful AI ventures Ottó Werschitz
  • 2.
    Business Case for Applied AI GlobalAI Business Value  Global Artificial Intelligence Business Value to Reach $1.2 Trillion in 2018  This is an increase of 70 % from 2017  AI-derived business value is forecast to reach $3.9 trillion in 2022 Source: Gartner  AI Startup funding reached $ 15 Billion in 2017  AI funding grew at CAGR 83% between 2012 - 2017  AI startup exits (acquistion and IPO) grew at CAGR 39% between 2012 - 2017 Source: Gartner Source: Venturescanner
  • 3.
    Business Case for Applied AI Contents 1.AI in the enterprise 2. AI startup 3. Implementation aspects 4. Ethical considerations
  • 4.
    Business Case for Applied AI Howto introduce AI in the enterprise
  • 5.
    Business Case for Applied AI AIIn The Enterprise AI application areas Source: O’Reilly
  • 6.
    Business Case for Applied AI AIIn The Enterprise Challenges of AI introduction and operation Source: O’Reilly
  • 7.
    Business Case for Applied AI AIIn The Enterprise Source: Monica Rogati, Data Science Advisor, published on Hackernoon
  • 8.
    Business Case for Applied AI AIIn The Enterprise Define the AI business objectives, users, benefits 1. business task / problem the AI handles, e.g. churn, fraud detection 2. what is the overall value added (revenue / cost ) 3. who are the enterprise - internal users, e.g. customer service, SCM, etc. 4. who are the external users / beneficiaries, e.g. subscribers, buyers, etc.
  • 9.
    Business Case for Applied AI AIIn The Enterprise Successful AI implementation: 1. managed 2. resilient 3. performant 4. measureable 5. continuous Source: Dinesh Nirmal of IBM published on Venturbeat
  • 10.
    Business Case for Applied AI Howto build a successful AI startup
  • 11.
  • 12.
    Business Case for Applied AI SuccessfulAI Startups The MMC Ventures AI Investment Framework Created for applied AI startup ventures Based on 17 sucess factors in 3 domains 1. Value Creation 2. Value Realisation (Implementation) 3. Defendability (Positioning – Sustainable Competitive Edge) Source: David Kelnar, Partner and Head of Research at MMC Ventures
  • 13.
    Business Case for Applied AI SuccessfulAI Startups The MMC Ventures AI Investment Framework Source: David Kelnar, Partner and Head of Research at MMC Ventures
  • 14.
    Business Case for Applied AI SuccessfulAI Startups The MMC Ventures AI Investment Framework Source: David Kelnar, Partner and Head of Research at MMC Ventures
  • 15.
    Business Case for Applied AI SuccessfulAI Startups The MMC Ventures AI Investment Framework Source: David Kelnar, Partner and Head of Research at MMC Ventures
  • 16.
    Business Case for Applied AI SuccessfulAI Startups Data: an asset to defendability Success in AI 1. Algorithm / model 2. Talent (AI and domain expertise) 3. Data Source: Louis Coppey, VC @ pointninecap * Data
  • 17.
    Business Case for Applied AI SuccessfulAI Startups Data: an asset to defendability – positioning options Source: Louis Coppey, VC @ pointninecap
  • 18.
    Business Case for Applied AI ImplementationAspects ML Canvas Technical Debts UX
  • 19.
    Business Case for Applied AI MachineLearning Canvas Source: Louis Dorard, www.louisdorard.com
  • 20.
  • 21.
    Business Case for Applied AI TechnicalDebt 1. Code debt (as with any other software) 2. Data debt such as threat of correlation changes, unforeseen surprises or unstable data 3. Math debt: the more complex the model you have built, the more difficult to understand and maintain it 4. Platform debt Source: O’Reilly
  • 22.
    Business Case for Applied AI UXAspects Human Centered Machine Learning (Google UX community)  Don’t expect Machine learning to figure out what problems to solve  Ask yourself if ML will address the problem in a unique way – Is ML really needed?  Fake it with personal examples and wizards  Weigh the costs of false positives and false negatives Source: Josh Lovejoy and Jess Holbrook @ Google Design
  • 23.
  • 24.
    Business Case for Applied AI AIEthics „The greatest threat that humanity faces from artificial intelligence is not killer robots, but rather, our lack of willingness to analyze, name, and live to the values we want society to have today.” (John C. Havens: While We Remain)
  • 25.
    Business Case for Applied AI AIEthics Some issues to consider (not a full picture) 1. Bias in decision-making (on the basis of biased datasets) 2. Impact on human behaviour and interaction 3. Artificial Stupidity (mistakes by machines) 4. Security – keep it safe from adversaries 5. User Data Source: World Economic Forum
  • 26.
    Business Case for Applied AI AIEthics What to require from AI-based systems which augments or replace human judgement and work tasks? AI-based decisions should to be transparent. AI-based decisions should be explainable. AI actions should be predictable. AI system must be robust against manipulation. AI decisions should be fully auditable. Clear human accountability for AI actions must be ensured. Source: The Cambridge handbook of artificial intelligence, quoted by Kim Larsen in https://aistrategyblog.com/2018/05/31/human-ethics-for-artificial-intelligent-beings/
  • 27.