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Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective
The document outlines essential startup metrics for mobile apps using the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. It details strategies for each metric, including app store SEO, onboarding processes, user engagement, incentivized referrals, and various monetization methods. Key focus areas include user experience, effective marketing techniques, and maximizing revenue channels.
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Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective
- 1. /! @edithyeung! Startup Metrics forMobile Pirates Presented by 500 Mobile Collective – Edith Yeung!
- 2. /! @edithyeung! 500 Mobile Collective- Edith Yeung!
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- 6. /! @edithyeung! AARRR for Mobile.MO-AARRR!!/! • Acquisition – What is your install base? How do you acquire users?! • Activation – What is your onboarding process? Happy UI & UX?! • Retention – What is your MAU & DAU? Push, email & community strategies?! • Referral – What is your referral process?! • Revenue – How do (or will) you make money? What is your ARPU?! !
- 7. /! @edithyeung! MO-AARRR!/! Acquisition! • App StoreSEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! • Retail side-load! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Revenue! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data !
- 8. /! @edithyeung! Acquisition – AppStore SEO !/! • Optimize your app store title, description, tags, keywords, images, logo, videos.!
- 9. /! @edithyeung! Acquisition – MobileWeb SEO!/! • Build mobile optimized website and drive traffic back to appropriate app stores.!
- 10. /! @edithyeung! Acquisition – PR/ Blog / YouTube!/! • Relevant media / blog / YouTube mentions do drive installs! • Think about stories / user benefits that are worth talking about !
- 11. /! @edithyeung! Acquisition – OEMs/ Carriers Preload!/! • Work with mobile smartphone manufacturers or carriers and get your app preloaded could be time consuming.!
- 12. /! @edithyeung! Acquisition – Incentivized& Non-incentivized Mobile Ad !/! • Pay for installs by working with incentivized or non-incentivized mobile ad network could be effective, but also expensive.!
- 13. /! @edithyeung! Acquisition – Overthe Air (Android only) !/! • By adding the Google+ Sign-In button to your web site, you can automatically prompt your users to download your Android app over the air to their Android devices.! !
- 14. /! @edithyeung! Acquisition – AppReferral!/! • Work with other developers and drive installs to each other apps.! !
- 15. /! @edithyeung! Acquisition – Retailside-load!/! • In countries where most mobile users are pre-paid users, you can get your app preloaded via different retail channels. ! !
- 16. /! @edithyeung! Mobile Customer Lifecycle& Conversion Behavior!/! Acquisition! • App Store SEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Monetization! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data !
- 17. /! @edithyeung! Activation – Signup Process!/! • Is your onboarding process user friendly?! !
- 18. /! @edithyeung! Activation – Tutorial!/! • Is your app very easy to understand or you need a good tutorial to explain how your app works?!
- 19. /! @edithyeung! Activation – WelcomeEmail!/! • After you user install and active your app, are you capturing their email and follow up?!
- 20. /! @edithyeung! Activation – PushNotification!/! • Are you getting any permission to send push notification?! !
- 21. /! @edithyeung! Activation – SocialPermission!/! • Are you asking for permission to post on your users Facebook or Twitter feed?!
- 22. /! @edithyeung! Activation – Veryfirst Call to Action!/! • What is your very first call to action after they activate?! !
- 23. /! @edithyeung! /! Acquisition! • App StoreSEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Revenue! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data ! MO-AARRR!
- 24. /! @edithyeung! Retention – EngagementPush!/! • How often do you push your users and how relevant is your notification? !
- 25. /! @edithyeung! Retention – ReviewRequest!/! • Getting great rating is key to driving up organic app store rating! • Request for rating too early may frustrate users!
- 26. /! @edithyeung! Retention – Email!/! • Well crafted, relevant, timely and strong call to action email do drive app engagement.!
- 27. /! @edithyeung! Retention – SeasonalCampaigns!/! • Relevant & timely holiday campaigns drive in-app purchases. !
- 28. /! @edithyeung! Retention – DefaultSetting!/! • For Android apps, ask users permission to set your apps as default for specific actions.!
- 29. /! @edithyeung! /! Acquisition! • App StoreSEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Revenue! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data ! MO-AARRR!
- 30. /! @edithyeung! Referral – Social!/! • Get users to share relevant content via Facebook and Twitter can drive more awareness of your app.!
- 31. /! @edithyeung! Referral – IncentivizedEmail !/! • Incentive and give reasons for your users to refer your apps. !
- 32. /! @edithyeung! MO-AARRR!/! Acquisition! • App StoreSEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Revenue! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data !
- 33. /! @edithyeung! Revenue – Subscription!/! • Audible charges $14.95 for 1 book and $22.95 for 2 books. !
- 34. /! @edithyeung! Revenue – Advertising!/! • Become ad publishers with mobile exchanges or networks.!
- 35. /! @edithyeung! Revenue – In-AppPurchase!/! • Think Candy Crush, Clash of Clans and Kim Kadasian games.!
- 36. /! @edithyeung! Revenue – eCommerce!/! • Drive eCommerce and monetize via affiliate sales, revenue share or direct fulfillment. !
- 37. /! @edithyeung! Revenue – Partnership& Revenue share!/! • Google maps drives Uber usage and Uber shares revenue with Google.!
- 38. /! @edithyeung! Revenue – SellingData!/! • Can you sell your rich & big data?!
- 39. /! @edithyeung! MO-AARRR!/! Acquisition! • App StoreSEO! • Mobile Web SEO! • PR (Blog, media, forum)! • OEMs / Carriers Preload! • Social (Paid or Non-Paid)! • Mobile Ad Network (Incentivized or non-incentivized)! • Desktop (iOver the Air for Android)! • App Referral! • Retail side-load! Activation! • Sign up process! • Tutorial! • Welcome email! • Push permission! • Social permission! • 1st Call to Action! Retention! • Engagement push! • Review request! • Email! • Seasonal Campaigns! • Social ! • Default setting! Referral! • Social! • Email! • Incentivized or non- incentivized! • Word of Mouth! Revenue! • Subscription! • Advertising! • In-App Purchase! • eCommerce! • App Referral! • Backend data !
- 40. /! @edithyeung! Startup Metrics forMobile Pirates Presented by 500 Mobile Collective – Edith Yeung!