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Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
The document outlines various sources and strategies for sustainable competitive advantage in business, including cost leadership, product differentiation, and focus strategies. Key factors contributing to competitive advantage are identified, such as customer loyalty, strong research and development (R&D), exclusive partnerships, and innovation. The document also highlights the importance of understanding the competitive landscape and adapting strategies to enhance business positioning.
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Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
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- 2. Table of Contents 2 SampleStrategies Competitive Advantage Generic Strategies Sources of Competitive Advantage • Strategic Location • Expand to Global Locations • Customer Loyalty • Loyalty Hierarchy • Best Customer Service • Strong R & D • Barriers to Entry • First Mover Advantage • Exclusive Strategic Partnerships • Access to Intellectual Properties • Innovation • Economies of Scale • Strategy 1- Cost Leadership • Strategy 2- Product Differentiation • Strategy 3- Focus Strategies
- 3. Sources of CompetitiveAdvantage 3 Strong R&D 04 Barriers to Entry & Exit 05 First Mover Advantage 06 Exclusive Strategic Partnerships 07 Access to Intellectual Properties 08 Innovation 09 Economies of Scale 10 Strategic Location 01 Customer Loyalty 02 Best Customer Service 03
- 4. #1- Strategic Location 4 Service LocationStrategy Maximize volume of Business & Revenue Purchasing Power Compatibility with Demographics Competition Quality of Competition Uniqueness of Location Physical Quality of Facilities Operating Policies Quality of Management
- 5. Expand to GlobalLocations 5 Headquarters Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch Branch This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. #2- Customer Loyalty 6 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Strategies Questionnaire/ Surveys This slide is 100% editable. Adapt it to needs and capture your audience’s attention Regular Reviews This slide is 100% editable. Adapt it to needs and capture your audience’s attention Overcome Buyers Remorse This slide is 100% editable. Adapt it to needs and capture your audience’s attention Premiums & Gifts This slide is 100% editable. Adapt it to needs and capture your audience’s attention Personal Touches This slide is 100% editable. Adapt it to needs and capture your audience’s attention Loyalty Programs This slide is 100% editable. Adapt it to needs and capture your audience’s attention
- 7. Loyalty Hierarchy 7 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Hierarchy Building Block CRM Functionality “Be in tune to my evolving needs.” Life Cycle › Event triggers › Cross – selling › Upselling “Be in tune with my needs.” Dialogue › Call center › Direct mail › Field sales › Client telling › E-marketing “Make it easier to satisfy my needs.” Personalization › Segmentation › Campaign management › Optimization › Predictive modeling “Entice me.” “Get to know me.” Operational Loyalty › Incentives: Point Programs, memberships, coupons and prospecting › Lead management, data collection and customer profiling “Satisfy my needs.” Customer Satisfaction › Contact center › Management and reporting “Promise me something that I need.” Core Value › Brand and product management
- 8. #3- Best CustomerService 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Bowman Strategy 06 07 08 01 02 03 04 05 Take advantage of positive social proofs Remember that quality is more important than speed Introduce loyalty programs Choose the right customer service tools Ask your customers to leave a feedback Assist your customers across various channels Recognize your customers Offer personalized customer experience
- 9. #4- Strong R& D 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 04 01 03 Design Engage in applied research Define Identify problem or need Deliver Implement to scale Develop Prepare for rollout
- 10. #5- Barriers toEntry 10 Limit Pricing Tactics When a firm sets price low enough to discourage new entrants into the market Predatory Pricing Tactics Setting an artificially low price for a product in order to drive out competitors Brand Proliferation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Examples of “Strategic” Barriers to Entry Structural, Strategic and Statutory Entry Barriers Structural barriers ('innocent' entry barriers) – arising from differences in production costs 01 Strategic barriers such as different pricing policies 02 Statutory barriers – these are entry barriers given force of law (e.g. patent protection of franchises such as the National Lottery or television and radio broadcasting licenses) 03
- 11. Barriers to Entry 11 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Patent A legal barrier to copying product. Vertical Integration If you have no access to suppliers you cannot sell your product. Being the ‘First Mover’ Facebook/ Google gain strong position from being first firm to dominate a market. Geographical Barriers No access to suitable location prevents new entry. Economies of Scale Existing firm benefits from lower average costs due to size. Brand Loyalty Consumers attachment to existing products. Factors which make it difficult for new firms to enter an industry
- 12. #6- First MoverAdvantage 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Learn from mistakes Set low pricing making it difficult for new firms to enter Exploit Internal Economies of Scale Build Brand Loyalty & Mold Consumer Behavior 01 02 03 04
- 13. #7- Exclusive StrategicPartnerships 13 Key Metrics 20XX 20XX 20XX Metric 1 $7m $9.3m $10.3m Metric 2 77% 88% 93% Metric 3 88% 89% 93% Metric 4 2.4% 2.6% 1.7% Baseline Goals Initiatives for Partner Growth All-in-one Partner Portal 01 New reseller price list with product bundles designed to help partners drive more customer sales. 02 Discounting process for all partners 03 Joint marketing programs. 04 Partner training program with certifications and sales enablement. 05 Partner summits featuring networking and training. 06 Improved Referral Program 07
- 14. #8- Access toIntellectual Properties 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4 Types of intellectual Property to Protect your idea Trade Secrets Trade Marks Copyrights Patents › Protects secret information › E.g., New invention, Coke formula › Protects brands › E.g., Apple for cell phones › Protects works of authorship › E.g., books, movies, drawings › Project functional or ornamental features › E.g., swipe feature or iPhone design
- 15. #9- Innovation 15 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Radical Innovations Incremental Innovations New Product/Service for Existing Market New Product/Service for New Market Augmentation of existing product/service line (e.g. new menu items) Product/Service Improvements: changes in features of currently offered service Style Changes: modest visible changes in appearances
- 16. #10- Economies ofScale 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ Average Cost Per Item Number of Items What The More you make of something, the less it costs. Example Manufacturing costs can fall 70% to 90% every time the business doubles its output. Unbeatable Economies of Scale!
- 17. Sample Strategies 17 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Organizational Strategy Operations Strategy Example of Companies or Services Low Price Low Cost › U.S. first class postage › Walmart High Quality High performance design and/ or high quality processing Consistent quality › Sony TV › Lexus, Cadillac, › Coca-Cola; Kodak, Motorola Short Time Quick Response (rapid delivery) On - time delivery › McDonald’s Restaurants › Express mail › FedEx; One – hour photo Newness Innovation › 3M › Express mail Flexibility Variety Volume › Burger King (“Have it your way”) › McDonald (“Buses Welcome”) Service Superior customer service › Disneyland › IBM Location Convenience › Supermarkets, Banks, ATMs › Mall Stores
- 18. Competitive Advantage GenericStrategies 18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Advantage Competitive Scope Differentiation Lower Cost Narrow Target Broad Target 1.Cost Leadership 2.Differentiation 3A.Cost Focus 3B.Differentiation Focus
- 19. Strategy 1- CostLeadership 19 Leverage the economies of scale to produce products/deliver services at the lowest cost in the market. More appropriate for big companies. McDonald’s main competitive advantage relies on a cost leadership strategy. The company is able to utilize economies of scale and produce products at a low cost and as a result, offer products at a lower selling price than that of its competitors. 01 Walmart’s advantage relies on a cost leadership strategy. Walmart is able to offer ‘every day low prices’ through economies of scale. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Strategy 2- ProductDifferentiation 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Firm has unique resources and capabilities to satisfy customer needs in unique ways. These unique resources could include Patents or other Intellectual Property (IP) 01 Unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess) Talented personnel (e.g. a sports team's star players or a brokerage firm's star traders), Innovative processes 02 03 04 This strategy helps the company set a premium price for the product or service, earn increased revenue per unit. The consumers' loyalty towards the brand forces them to pay the higher cost. This strategy is more appropriate for big companies, not small companies. Examples- Hero, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, Apple Computer (product's design), Mercedes-Benz automobiles
- 21. Strategy 3- FocusStrategies 21 An appropriate strategy for small companies. In adopting a narrow focus, the company ideally focuses on a few target markets (also called a segmentation strategy or niche strategy). It is of 2 types- Example- Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke model of mainstream carriers, United, and American Airlines B. Differentiation Focus Differentiated product or service that meets the needs of the focused segment. A. Cost Focus Lower cost to the focused segment
- 22. Sources of SustainableCompetitive Advantage Icons Slide 22
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- 24. Agenda 24 Agenda 01 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Our Mission Vision Values 25 Vision Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Company Introduction 26 Professional This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. 27 Our Goals Text Here Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. Dashboard 28 Low This slide is100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50 70% Low Medium High
- 29. Roadmap Template 29 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020
- 30. Bar Chart 30 0% 10%20% 30% 40% 50% 60% 70% 80% 90% 100% 2018 2019 2020 Product O1 Product O2 Product O1 Product O2
- 31. Pie Chart 31 Product O3 ProductO1 Product O2 25% 30% 45%
- 32. Circular Diagram 32 Text Here Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 01 03 04
- 33. Linear Diagram 33 01 0203 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. Comparison 34 VS 70% Male Users This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Female Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30%
- 35. Organization Chart 35 Name Here Designation Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here
- 36. Timeline 36 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start Finish 2017 2018 2019 2020
- 37. Thank You 37 Address # streetnumber, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com