2017 Spring SourceCon:
Key Presentation Slides
Compiled by Susanna Conway
@ohsusannamarie
AND
56%
of recruiters expect their
hiring volume to increase
in 2017
90%
of professionals are open
to new opportunities
Focus on your
Total Addressable Market (TAM)
High
HighLow
Brand Affinity
Hard + Soft
Skills
1:Many
1:1
1:Many
1:Many
85% of multinational corporations believe diversity is
crucial to innovation in the workplace.
● Companies with gender diversity
outperform less diverse companies by 15%
● Companies with ethnic diversity outperform
less diverse companies by 35%
● For every 10% increase in racial and ethnic
diversity on the senior executive team,
company earnings in the US rise 0.8%
● Survey Monkey
● QZZR
● Facebook
● LinkedIn
● Professional Hubs
● Quora
● Reddit
● ...ASK!
JOB ADVERTISEMENTS
SECOND
Put your ad through Textio. No ad?
Your email, message, whatever…
Unitive can help you select a
channel.
Sparc allows you to create short
videos to share with candidates. Of
course, so does your smartphone.
MATCHING
67% of active and passive
job seekers admitted a
diverse workforce was
important to them when
evaluating companies and
job offers.
Entelo
CONTENT INCLUDES
● Resource List
● Ratings
● Hidden Thought
● Research
Focused
● Series
● Product Spotlight
● Mini Case Study
● Industry Spotlight
● Now and Then
● Shopping List
● Opinion
● Reasons
● Infographic
● Podcast Post
● Video Post
● Stats Piece/Brief
● Quote Based
● GIF Post
● Quora
● Reddit
● Trend Pieces
CONTENT INCLUDES
● Newsjacking
● Pop Culture Tie In
● How To (at least 3
steps)
● 10x (long as HEEEELL)
● Example (at least 3)
● Fight Club
● Q+A (can be faked)
● Why
● Comparison/versus
● Roundup
● Metaphor
● Personal Story
● Predictions
● Fails!
● Guides
● Worksheets
● Templates
● Checklists
● Podcast
CONTENT INCLUDES
● Tear sheets
● Listicles
● Diaries
● Infographics
● One Graphic
● Diagram
● Meme
● Posters
● Comics
● Cartoons
● Webinars
● Presentations
● Photo Galleries
● FAQs
● Recaps (events/twitter
chat)
● Placed articles
● Press releases
● Cartoons
● Screenshots
● GIFs
● Illustrations
● Handwritten things
● Polls
● Surveys
● Quizzes
● Video
REPURPOSE IT!
http://booleanblackbelt.com/2012/12/diversity-sourcing-boolean-search-strings-for-linkedin/
Trendscouting is the new competence of a recruiter who
lives and represents the innovative image of the company
Deutsche Bahn AG | Talent Acquisition | March 201713
Trendscout
With our market and performance analysis
team, we spot trends and evaluate the impact
of our measures
Deutsche Bahn AG | Talent Acquisition | March 201714
Analyzing the
development of the
labour market
Identifying benchmark
companies and
evaluating trendsetting
Screening other
industries for
implemented
technology
Being close to the
newest tech trends /
Continuously analyzing
the performance of all
channels and measures
along the whole
candidate journey
Market research Technology trends Performance analysis
The evolution of sourcing data
• Getting correct information was our challenge in 2002
• Sourcing and gathering information was a manual process most of the time
• When SourceCon launched in 2008, it focused on online research and
practitioners discussed new ways to gather data online
• In 2017, we all have access to the same data
• (2015 SourceCon Survey: 72% of people with the title of “sourcer” were
responsible for submitting Qualified, Interested, Available candidates)
The Tech Basics All Must Master
1) Boolean (yes, you still need to know this)
2) Expert understanding of Human Capital Data
Information Retrieval and Analysis (HDIR&A)
- ATSs and CRMs
- Social and professional networks
- Candidate profile aggregators
3) Understand tools that will supplement what your
organization provides
What the Tech Expert Must Know
1) Basic coding skills (bookmarklet – scraping – API)
2) How enterprise software integrates
3) Understand how tools can supplement impact ROI
NOTE: You still have to influence people, sell ideas, understand business problems,
candidate experience, etc.
- Automate tasks with bookmarklets
- Gather data by scraping / crawling
- Acquire data with APIs
- scale
- What data can you bring to the table to enable better decisions
The Intake Meeting
Don’t take orders!
Use this opportunity to establish credibility.
Use data to tell a story.
Get the manager to commit to the process
What the process looks like isn’t important. It just needs to be consistent.
Strange candidate behaviors typically start with a broken
process.
Candidate Management
Candidate control starts with the first phone screen.
Become their friend.
Give them advice.
Help them understand and tell their own story.
Uncover hidden objections and hot buttons.
Why do they do what they do?
Assessing / Screening / Interviewing
Quickly determine if they have the basic skills required by the manager
If they will be a fit, proceed with the interview.
Start at the bottom of the resume. (Why did you study
___?)
Understand all of their transitions. What motivated each
move?
Ask the three top hot buttons.
Tell me three things that will be important to you in your next opportunity that have
nothing to do with salary, benefits, or location.
Dig deeper until you have 9 motivators.
Briefing / Debriefing
Brief and debrief the hiring manager and candidate before and after each
interview
Prepare the manager for things they may object to.
Prep the candidate for an awkward interview if the first impression isn’t always
good
Prep the manager for what is important to the candidate so they can mention it in
the meeting.
On a scale of 1-10, how would you rate your interest?
1. Keyword/Title Search
2. Conceptual Search
3. Implicit Search
4. Semantic Search
5. Indirect Search
For more info: http://bit.ly/2lYx0vr & http://bit.ly/1MorqIM
Textkernel
Glen Cathey | #HIREconf
Textio is a machine
learning platform for
writing. Hiring teams
who maintain a
Textio Score of 90 or
higher attract an
applicant pool that is
on average 24%
more qualified and
12% more diverse—
and they do it 17%
faster than their
competition.
Glen Cathey | #HIREconf
Crystal Knows has
developed a proprietary
personality detection
technology leveraging
NLP and ML in the
Harvard Innovation Lab.
Crystal analyzes public
data to tell you how you
can expect any given
person to behave, how he
or she wants to be
spoken to, and perhaps
more importantly, what
you can expect your
relationship to be like.
Glen Cathey | #HIREconf
Social Engineering in Recruitment
 Empathy
 Rapport
 Elicitation
 Appealing to emotion
 Framing
 Handling objections
 Closing
 Mirroring
 Preloading
 Scarcity
 Social proof
 Obligation
 Reciprocity
 Referrals
Creativity,
emotion, dexterity
based/harder
to automate
recruiting tasks
Rules based/
easier to
automate
Interview
Scheduling
Matching
Existing
Candidates
Hunting New
Candidates
Behavioral
Interviewing
Requisition
Intake
Branding and
Advertising
Reference Checking
Offer Letter
Generation
Standard
Screening/Knockout
Background Checking
Onboarding
Paperwork
Management
mapping the HR technologies
28
Matching Technology Review
• Brilent
• Monster Match
• Restless Bandit
boolean operators
@matthewjleblanc#SourceCon
AIRSboolean
RECRUITER
PRC
CDR
ACIR
CSSR CIR
hiringsemantic search
Applicant Tracking System
ATS
RPO
iCIMS
BullHorn
BambooHR TrackerRMS
PCRecruiter
Taleo
salary
negotiation
SmartRecruiters
iRecruit
Jobvite
JobDiva
SourcePoint
ManPower Group SourceRight
The RightThing
ZipRecruiter
SuccessFactors
HireVue
BY TOOLS
BY EMPLOYERBY CERTIFICATIONBY SKILL / FUNCTION
perm
placement
temporary
placement
resume screening
permanent placement
PeopleScout
Cornerstone RP
Wilson HCG
KellyOCG Accolo
FutureStep
Alexander Mann Solutions
TalentFusion
ECRE
TSI
CPSP
CTS
CSP
TSCPRC
CSC
career fairs
Recruiting
Talent Advisor
Talent Acquisition
Staffing
Recruitment
Sourcer Sourcing
Talent Attraction
TA Scout
Search Consultant
Head Hunter
Executive Search
BY JOB TITLE
#SourceCon @matthewjleblanc
@matthewjleblanc#SourceCon
intitle:
– Restricts results to pages
containing a particular word in
its title
inurl:
– Restricts results to pages
containing a particular word in
its URL
(inurl:resumeof OR
intitle:resumeof) -intitle:sample
AND "nashville, tn"
@matthewjleblanc#SourceCon
filetype:
– Restricts results to files on
internet with particular
extensions (doc, pdf, ppt, etc)
Excel (xls)
PowerPoint (ppt)
Word (doc) Works
(wks, wps)
MS Write (wri) Rich Text Format
(rtf)
Text (ans, txt) MacWrite (mw)
Portable Document Format (pdf)
(filetype:doc OR filetype:pdf) AND
~resume AND (java OR j2ee)
AND (nashville OR "franklin, tn"
OR "hendersonville, tn")
@matthewjleblanc#SourceCon
site:
–Limits results to certain
keywords within a specific site
or domain
site:sourcecon.com AND "Shannon Pritchett"
@matthewjleblanc#SourceCon
@matthewjleblanc#SourceCon
Resume Hosting
site:visualcv.com AND key word
site:cvmkr.com AND key word
site:resumup.com AND key word
site:jresume.com AND key word
site:connectcv.com AND key word
Document Hosting
site:scribd.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
site:slideshare.net AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
site:docs.google.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
Site / Blog Hosting
site:wordpress.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
site:wix.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
site:weebly.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
URL Shortener site:bit.ly AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
Fill in the blank: The best pool is a ___________ pool.neighbors
@matthewjleblanc#SourceCon
http://sourcingcertification.com/cses/
@matthewjleblanc#SourceCon
Java Nashville
Did You Know:
51% of Sourcers use CareerBuilder
80% of Sourcers use Indeed
80% of overall hires come from LinkedIn
97% of Sourcers use LinkedIn, 66% on a daily
basis
*Taken from the 2016 SourceCon State of Sourcing Survey
• scoperac.com/bool
• String generator
•X ray search
Scope of Services:
Data/Contact
accuracy
ATS integration
Boolean/X-ray
automation
Social aggregation
Sourcing reports
www.goodwin.relinklabs.com
RESUME
DEPOSITORIES
Custom Search Engines: www.cse.google.com
CONTROL
PANEL
SEARCH
OPTIONS
SEARCHING THE
ENTIRE WEB? DON’T
FORGET
ADD TAB
HEADERS
1 2
4
3
sourcingcertification.com/cses
thesearchauthority.weebly.com/tools
Leveraging Networks & Expertise –
the message
 Highly customizable, geared towards the
prospect
 Use your “hook” – what’s in it for the
prospect?
Leveraging Expertise & Networks –
why it worked
 Short, sweet, and personal
 Clear call to action – sizzle share
 HM on cc and link to profile
 Response time? About 10 minutes
Be more…
H – Hyper-personalization
U - Unleash your creativity
M - Make a connection
A - Anticipate change
N - Nudge gently
First off, I happily stumbled upon your Wunderlist
Year in Review and found your level of productivity
last year amazing. Ironically, it was a year ago
today January 11th that happened to be your most
productive day.
Since history tends to repeat itself, I imagine today
you are just killing it.
Although I would love to discuss how you were
able to keep such a high level of productivity
throughout the full year, there's actually another
reason I am contacting you...
SUBJECT: MURAT’S
WUNDERLIST YEAR IN REVIEW -
WHAT’S NEXT?
I couldn't resist the cheeky subject line, I loved reading your profile and of
course like every other message you get, I'm a recruiter that believes you
could really shed those moody blues with a new challenge at indeed. Did
you know we had an office in Dublin? I am sure you are not considering a
move right now, it looks like it is lots of fun working at SUSE. However I
am sure it is not all Nights in White Satin and I would love to get to know
you better for when the time is right to make a move. We are looking for
Dutch speakers who are motivated, love hitchhiking and can dance.
Would you be up for a quick chat to find out a bit more about life at
Indeed?
SUBJECT: At Indeed we will help you dance those moody blues away!
First off, I happily stumbled upon your Wunderlist
Year in Review and found your level of productivity
last year amazing. Ironically, it was a year ago
today January 11th that happened to be your most
productive day.
Since history tends to repeat itself, I imagine today
you are just killing it.
Although I would love to discuss how you were
able to keep such a high level of productivity
throughout the full year, there's actually another
reason I am contacting you...
SUBJECT: MURAT’S
WUNDERLIST YEAR IN REVIEW -
WHAT’S NEXT?
I couldn't resist the cheeky subject line, I loved reading your profile and of
course like every other message you get, I'm a recruiter that believes you
could really shed those moody blues with a new challenge at indeed. Did
you know we had an office in Dublin? I am sure you are not considering a
move right now, it looks like it is lots of fun working at SUSE. However I
am sure it is not all Nights in White Satin and I would love to get to know
you better for when the time is right to make a move. We are looking for
Dutch speakers who are motivated, love hitchhiking and can dance.
Would you be up for a quick chat to find out a bit more about life at
Indeed?
SUBJECT: At Indeed we will help you dance those moody blues away!
Don’t limit yourself
Agree with you. If I can't summarise it in a tweet, I don't understand it well enough.
So, I'd like to keep it simple and sweet.
How about a chat in hopes of intertwining your interests with Indeed now or in the near future?
SUBJECT: Both good and bad leaders are great - We
still want a good leader like you
I came across your blog writing through Medium and your "I'm a Fraud" post caught my eye. I think we
are one in the same because we are trying to make a personal impact on communities - locally,
domestically and internationally. I think you hit it right on the head in this post - I'd add that through
our mission, the interaction we have with others can possibly come across as disingenuous if we
aren't authentic 100% of the time.
I'm not sure how much you know about Indeed.com, but we are experiencing significant growth and specifically
focusing on our UX/UI teams. I'm looking for a strong UX leader to join our team as the Senior Manager of UX.
I'm assuming that we'd have to do something pretty compelling to pull you away from Google. We are ready to
do that if you are open to a 10-minute chat about the impact Indeed is making on people's lives - both
domestically and internationally.
Can you spare a few minutes for us to tell you about where we are heading and let you make the call on
whether the opportunity here could be a great move for you?
SUBJECT: Choose authenticity
Actions taken 6 months prior to current job
among the 90% hired in the past year
Asked a professional connection
for a referral
Attended job or career fairs
17%
15%
Enlisted the help of a recruiter
Something else
14%
5%
Visited an online job site or job
board
Looked at job opportunities on company
career websites
60%
39%
Asked friends and/or family for a
referral
Used a mobile job search app
28%
25%
Visited an online professional social
networking site 21%
Source: Harris Poll (Base=Employed and did something 6 months prior to getting current
average number of days to develop a candidate from
passive prospect to active job seeker in January
34
layoffs OR “needs funding”
OR “shares dropped” OR
”bad earnings” OR “job cuts”
OR "troubled startup”
Set A Google Alert
15%
of candidates developed from passive prospects to
active job seekers required an extra 2-3 follow-ups
Understanding its football season and your
favorite NFL team (the Buffalo Bills) takes priority,
I was hopeful that we could connect during their
bye week. I know I missed my opportunity.
Hopefully you have some time in the upcoming
weeks.
Until then, I'll keep calm and root for the bills
for you.
20%
of candidates scheduled a call with a Sourcer by clicking on
a scheduling link directly included in the original message
Speed up the conversation
Phrases to use
Book a time to chat with me
here
You can schedule time with
me directly here
Access my calendar below
to chat immediately
Tools to use
YouCanBook.me
Calendly
Assistant.to
Corny sourcing pickup lines
 Is your name Wi-Fi? Cause I’m feeling a connection coming on…
 Is your name Waldo? Because someone like you is hard to find.
 Are you a magician? Because whenever I read your Tweets about
cybersecurity everyone else disappears!
 Sorry, but you owe me a drink because when I looked at your code, I
dropped mine.
Corny sourcing pickup lines
 Life without you at my company would be like a broken pencil... pointless.
 Your [LinkedIn profile][Portfolio][Code Repo] reminds me of a magnet,
because you sure are attracting me over here!
 On a scale of 1 to 10, you're a 9. But I'm the 1 recruiter you need.
 I'm no mathematician, but I'm pretty good with numbers. Tell you what —
give me yours and I’ll text you a really cool link about my company.
Corny sourcing pickup lines
 I may not be a genie, but I can make all of your career wishes come
true!
 You're a Developer with SecretOrg. I'm a Recruiter with
BetterSecretOrg. Coincidence? I think not.
 If it weren't for that damned sun, you'd be the hottest Accountant
ever created.
 If your PM skills were a burger at McDonalds, I'd be calling you
“Project McGorgeous”
Do these work? Ask Jess Roberts…
 #1: Fun loving xxxxx role seeking like minded xxxxx. Long walks on
beach optional.
 #2: You're a xxxx at xxxxx I'm in recruiting at xxxxx. Coincidence, I
think not.
 #3: Hey do you have WiFi in your background because I feel like we
should be connected.
And the responses?
 I'd love to connect. Long walks on the beach are ok too. (#1)
 Thanks! This is the most original email I've seen. I'm not looking for anything
new right now, but we can stay in touch for sure! (#1)
 Ha! Sure let's chat. (#2)
 It must be the new range extender that I just installed. Let's chat. (#3)
 Hey I love extra cheese in the mornings! Thanks for making me smile this
morning. Not looking to leave right now, but let's stay in touch. (#3)
Initial Target
List
Forbes
Top 10
Hiring
2016
Grads 2016
Best
Staffing
Agencies
SourceCo
n 2017
Top 100
for
Recruitin
g Jobs
(Flex)
o Deloitte
o E&Y
o PWC
o Amazon
o Oracle
o Aerotek
o Atrium Staffing
o CSI Healthcare IT
o Kforce
o Insight Global
o Randstad (4 divisions)
o Microsoft
o Randstad
o Walmart
o PepsiCo
o Kforce
o Indeed.com
o Wells Fargo
o Salesforce
o CyberCoders
o Creative Group
o Kaiser
o Accenture
o Target
o Chase
o Insight Global
o Lockheed Martin
Sourcing Search – Define Your Goals
Create an Agenda
Outline Sourcing Timeline
Discuss Recruitment Workflow
Review Company Target Research
Schedule Weekly Update Syncs
Sourcing Search –
Stick to the Fundamentals
Business Overview – Priorities /
Selling Points
Overview of Team Structure & History
Position Overview
Sourcing Strategy
Team Interview Goals & Execution Plan
The Best Tool:
your Brain!
Keywords
Job Research
Boolean Syntax
Market Research
Competitors
Directories
Facebook Search
Site Searches
Publication Sites
Patents
CSEs
Chrome Tools
Google
Conferences
Associations
Registration Sites
Government Sites
Existing Network
“Top sites to find”
“Find a”
Hiretual
• Automated Boolean/Skills Builder
• Linkedin, Facebook, and other sites (for
several industries INCLUDING
HEALTHCARE)
• Free Version as well as Paid-For Versions
• New Features including a JD/Resume
Parser and Pipeline/Export Data
Alternative FaceBook Search
• Search is Back: Log into
Facebook
• Select Search for “All People”
(via drop down menu)
• Enter Job Title or other info
• Click “Find People!”
• Web Based (not an Extension)
Federal Election Committee (fec.gov)
• Start your search here and scroll down or read about it
• http://www.fec.gov/finance/disclosure/advindsea.shtml
Free Patents Online (Patents and Scientists)
• Search FPO:
• http://www.freepatentsonline.com/search.html
• Different syntax to search
• IC = Inventor City
• AC = Assignee City
Publications Sites
Google Scholar (Research and Publications)
site:scholar.google.com/citations?user (keywords)
GREAT FOR
SCIENTISTS
!
Custom Search Engines (Create Your Own)
•For more info on Creating CSEs
•Custom Search Engine – Part 1
•Part 2: Searching the Entire
Web
•Part 3: Site Searches With a Side
of URL Manipulation
•Adding Complex Refinements
•More FREE CSEs on
HRSourcingToolBox2017
BizStanding Business Directory
Company Profiles with Former
Employees listed:
site:bizstanding.com/p/
(keywords)
Trustoria.com (Engineering and others)
Medical/Healthcare
• Doximity (MDs and NPs)
• www.doximity.com
• site:doximity.com inurl:pub
(keywords)
• Doctors, Dentists, and Nursing:
• http://npino.com
Start Ups
• Angel List
• https://angel.co/medicinal-chemistry
• site:angel.co “people skilled at * ” biomedical
Matrix of Tools Appendix
• Greg’s Custom Search Engines:
• Full List of my Free CSEs can be
found here:
http://hrsourcingtoolbox.com.
Here’s a few for the sites we
went over:
• Greg’s Google Scholar CSE
(Publications):
• Greg’s Angel List CSE (Start ups)
• Other CSEs
• Docs Engine (Search for Word,
Excel, PDF Documents)
• Recruitment Geek CSE (Global)
• Recruiting Live CSE (Wide Array
of Search Refinements)
• Boolean Strings CSEs (Great
Inventory of CSEs)
• Facebook Search Tools
• Intelligence Search – Facebook
(McCusker’s)
• Search is Back
• Healthcare
• Npino (healthcare)
• Doximity (healthcare)
• Publications/Research/Science
• Google Scholar (Publications):
• Loop (Publications):
• Kaggle (Data Science)
• Research Gate Pubmed
• Pubfacts
• PubPDF
• Start Ups
• Angel List
• F6S.com
• Upwork.com (Freelance
Researchers)
• Other Social Networks
• Archinect -
Architectural/Structural
• Remote.com -
Marketing/Personal Branding
• Rallypoint - Miltary
• Github - (sourcinglab)
• Stackoverflow - IT Social Network
• Reddit – Everything Nerdy
• Paid Aggregators
• Hiring Solved
• Talentbin (owned by Monster,
free trial search)
• Entelo
• Gild
• Business Focused Databases
• www.zoominfo.com
• www.Data.com
• The Ladders Passport
Matrix of Tools Appendix
• Other Cool Tools
• Autopagerize (infinite
google results)
• Search-Preview
(preview from
Google results)
• Dataminer (Data
Extraction)
• Cometdocs (PDF to
Excel)
• Other Chrome Extensions
(Search in Chrome Store)
• Hiretual
• Prophet
• Email Hunter
• Rapportive
• Connectifier
• Hound
• Contact Out
• Lusha
• 360 Social
• Vibe
• Discoverly
• More Tools
• The Search Authority
- Dean Da Costa
• The Candidate
Generator - Todd
Davis
• Boolean Strings –
Irina Shimaeva
@JRoberts257 |
#SourceCon
@JRoberts257|
@JRoberts257|
@JRoberts257|
@JRoberts257 |
#SourceCon
Talent Level Mapping
Competitor Corresponding Title Equivalent Level Comp/Benefits Location
XYZ
www.xyz.com
Director L6 $250K plus
Competitor Corresponding Title Equivalent Level Comp/Benefits Location
ABC
www.Abc.com
Sr. Director L7 $300K
Competitor Corresponding Title Equivalent Level Comp/Benefits Location
LLC
www.LLC.com
Vice President L8 $425K
http://bit.ly/alumniskills
2
What should I do to find contact
information? Humm….
• Radaris.com
• Spokeo.com.
• “name” xyz company “contact
me”, “email me” at*
• “email me at* “xxxxx”
• “call me at* “xxxxxx
• “phone me” xxxxxx
• Whois.com
• Email hunter
• Googlemaps.com
“Water Reminder” extension
https://www.eremedia.com/sourcecon/lets-hack-together-an-attendee-list/
Learn how to install & Setup Postman in Chrome
datastudio.google.com
• Free
• Dashboard NOT static
• Integrated
• Google Sheet
• Google Analytics
• Like Google Drive
• Permission
• Publishing
• Visual themes & options
Conference apps vendors
&
Hundreds of white label conference apps too
API 101
GET = Reading Data
PUT = Writing Data
POST = Pushing Data
PATCH = Updating Data
STEPS
1. Use Search box
2. Find the right GET
Master the footprint to use on any Bizzabo
conference app
Convert JSON to .csv using Json-xls.com
Convert JSON to .csv using konklone.io
Convert attendee list to contact list fast using
http://givehub.io/
Free tool built by Jonathan Tarrico and myself
jtarrico
117
Techniques to reveal more of the
Dark Matter
Glen Cathey’s Presentation: http://booleanblackbelt.com/2016/01/the-most-powerful-boolean-search-operator/
Corresponding deck: http://www.slideshare.net/linkedin-talent-solutions/become-a-ninja-recruiter-advanced-boolean-search-talent-connect-london-2014
Image: from ESA based on research by Richard Massey from CalTech
Glen Cathey’s LI Search Tactics:
1. Keyword/Title Search
2. Conceptual Search
3. Implicit Search
4. Natural Language/Semantic
Search
5. Indirect Search
118
Competitive Intelligence
Companies that
Specific Technology
Partner networksBusiness processes
Location data
119
LinkedIn Custom Filter Tip
• Great for things that you use
over & over.
Expert tip Alert
1) Save search to a project folder.
2) Have team member open the
search, then they can save it as a
custom filter
120
Examples of use cases:
• Competitive intel list
• Top schools for a specific search
• F500 (break into 2 lists… so you don’t break
LI)
• Capsules are more accurate, generally
speaking, but not always!
• Highly targeted Consulting companies (ie an
insights list or Advertising agencies)
121
Expert Tool tip: Great
extension to help make lists pop
MultiHighlight
122
Attendee List – Now What?
• Name*, Title, Company, Email*, Phone
• Email Address? –> Put them into a LinkedIn Project folder (max 2k people
per folder)
* Minimum information needed
Copy and paste the cells from G2 and paste them into the rest of the column.
You can now copy these urls into a bulk URL opener
I find 20 or so is a good number to do at a time.
More than that is dangerous as you can end up in
LinkedIn Jail
123
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie

2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @ohsusannamarie

  • 1.
    2017 Spring SourceCon: KeyPresentation Slides Compiled by Susanna Conway @ohsusannamarie
  • 2.
    AND 56% of recruiters expecttheir hiring volume to increase in 2017 90% of professionals are open to new opportunities
  • 3.
    Focus on your TotalAddressable Market (TAM) High HighLow Brand Affinity Hard + Soft Skills 1:Many 1:1 1:Many 1:Many
  • 4.
    85% of multinationalcorporations believe diversity is crucial to innovation in the workplace.
  • 5.
    ● Companies withgender diversity outperform less diverse companies by 15% ● Companies with ethnic diversity outperform less diverse companies by 35% ● For every 10% increase in racial and ethnic diversity on the senior executive team, company earnings in the US rise 0.8%
  • 6.
    ● Survey Monkey ●QZZR ● Facebook ● LinkedIn ● Professional Hubs ● Quora ● Reddit ● ...ASK!
  • 7.
    JOB ADVERTISEMENTS SECOND Put yourad through Textio. No ad? Your email, message, whatever… Unitive can help you select a channel. Sparc allows you to create short videos to share with candidates. Of course, so does your smartphone.
  • 8.
    MATCHING 67% of activeand passive job seekers admitted a diverse workforce was important to them when evaluating companies and job offers. Entelo
  • 9.
    CONTENT INCLUDES ● ResourceList ● Ratings ● Hidden Thought ● Research Focused ● Series ● Product Spotlight ● Mini Case Study ● Industry Spotlight ● Now and Then ● Shopping List ● Opinion ● Reasons ● Infographic ● Podcast Post ● Video Post ● Stats Piece/Brief ● Quote Based ● GIF Post ● Quora ● Reddit ● Trend Pieces
  • 10.
    CONTENT INCLUDES ● Newsjacking ●Pop Culture Tie In ● How To (at least 3 steps) ● 10x (long as HEEEELL) ● Example (at least 3) ● Fight Club ● Q+A (can be faked) ● Why ● Comparison/versus ● Roundup ● Metaphor ● Personal Story ● Predictions ● Fails! ● Guides ● Worksheets ● Templates ● Checklists ● Podcast
  • 11.
    CONTENT INCLUDES ● Tearsheets ● Listicles ● Diaries ● Infographics ● One Graphic ● Diagram ● Meme ● Posters ● Comics ● Cartoons ● Webinars ● Presentations ● Photo Galleries ● FAQs ● Recaps (events/twitter chat) ● Placed articles ● Press releases ● Cartoons ● Screenshots ● GIFs ● Illustrations ● Handwritten things ● Polls ● Surveys ● Quizzes ● Video
  • 12.
  • 13.
    Trendscouting is thenew competence of a recruiter who lives and represents the innovative image of the company Deutsche Bahn AG | Talent Acquisition | March 201713 Trendscout
  • 14.
    With our marketand performance analysis team, we spot trends and evaluate the impact of our measures Deutsche Bahn AG | Talent Acquisition | March 201714 Analyzing the development of the labour market Identifying benchmark companies and evaluating trendsetting Screening other industries for implemented technology Being close to the newest tech trends / Continuously analyzing the performance of all channels and measures along the whole candidate journey Market research Technology trends Performance analysis
  • 15.
    The evolution ofsourcing data • Getting correct information was our challenge in 2002 • Sourcing and gathering information was a manual process most of the time • When SourceCon launched in 2008, it focused on online research and practitioners discussed new ways to gather data online • In 2017, we all have access to the same data • (2015 SourceCon Survey: 72% of people with the title of “sourcer” were responsible for submitting Qualified, Interested, Available candidates)
  • 16.
    The Tech BasicsAll Must Master 1) Boolean (yes, you still need to know this) 2) Expert understanding of Human Capital Data Information Retrieval and Analysis (HDIR&A) - ATSs and CRMs - Social and professional networks - Candidate profile aggregators 3) Understand tools that will supplement what your organization provides
  • 17.
    What the TechExpert Must Know 1) Basic coding skills (bookmarklet – scraping – API) 2) How enterprise software integrates 3) Understand how tools can supplement impact ROI NOTE: You still have to influence people, sell ideas, understand business problems, candidate experience, etc. - Automate tasks with bookmarklets - Gather data by scraping / crawling - Acquire data with APIs - scale - What data can you bring to the table to enable better decisions
  • 18.
    The Intake Meeting Don’ttake orders! Use this opportunity to establish credibility. Use data to tell a story. Get the manager to commit to the process What the process looks like isn’t important. It just needs to be consistent. Strange candidate behaviors typically start with a broken process.
  • 19.
    Candidate Management Candidate controlstarts with the first phone screen. Become their friend. Give them advice. Help them understand and tell their own story. Uncover hidden objections and hot buttons. Why do they do what they do?
  • 20.
    Assessing / Screening/ Interviewing Quickly determine if they have the basic skills required by the manager If they will be a fit, proceed with the interview. Start at the bottom of the resume. (Why did you study ___?) Understand all of their transitions. What motivated each move? Ask the three top hot buttons. Tell me three things that will be important to you in your next opportunity that have nothing to do with salary, benefits, or location. Dig deeper until you have 9 motivators.
  • 21.
    Briefing / Debriefing Briefand debrief the hiring manager and candidate before and after each interview Prepare the manager for things they may object to. Prep the candidate for an awkward interview if the first impression isn’t always good Prep the manager for what is important to the candidate so they can mention it in the meeting. On a scale of 1-10, how would you rate your interest?
  • 22.
    1. Keyword/Title Search 2.Conceptual Search 3. Implicit Search 4. Semantic Search 5. Indirect Search For more info: http://bit.ly/2lYx0vr & http://bit.ly/1MorqIM
  • 23.
  • 24.
    Textio is amachine learning platform for writing. Hiring teams who maintain a Textio Score of 90 or higher attract an applicant pool that is on average 24% more qualified and 12% more diverse— and they do it 17% faster than their competition. Glen Cathey | #HIREconf
  • 25.
    Crystal Knows has developeda proprietary personality detection technology leveraging NLP and ML in the Harvard Innovation Lab. Crystal analyzes public data to tell you how you can expect any given person to behave, how he or she wants to be spoken to, and perhaps more importantly, what you can expect your relationship to be like. Glen Cathey | #HIREconf
  • 26.
    Social Engineering inRecruitment  Empathy  Rapport  Elicitation  Appealing to emotion  Framing  Handling objections  Closing  Mirroring  Preloading  Scarcity  Social proof  Obligation  Reciprocity  Referrals
  • 27.
    Creativity, emotion, dexterity based/harder to automate recruitingtasks Rules based/ easier to automate Interview Scheduling Matching Existing Candidates Hunting New Candidates Behavioral Interviewing Requisition Intake Branding and Advertising Reference Checking Offer Letter Generation Standard Screening/Knockout Background Checking Onboarding Paperwork Management
  • 28.
    mapping the HRtechnologies 28
  • 29.
    Matching Technology Review •Brilent • Monster Match • Restless Bandit
  • 31.
  • 32.
    AIRSboolean RECRUITER PRC CDR ACIR CSSR CIR hiringsemantic search ApplicantTracking System ATS RPO iCIMS BullHorn BambooHR TrackerRMS PCRecruiter Taleo salary negotiation SmartRecruiters iRecruit Jobvite JobDiva SourcePoint ManPower Group SourceRight The RightThing ZipRecruiter SuccessFactors HireVue BY TOOLS BY EMPLOYERBY CERTIFICATIONBY SKILL / FUNCTION perm placement temporary placement resume screening permanent placement PeopleScout Cornerstone RP Wilson HCG KellyOCG Accolo FutureStep Alexander Mann Solutions TalentFusion ECRE TSI CPSP CTS CSP TSCPRC CSC career fairs Recruiting Talent Advisor Talent Acquisition Staffing Recruitment Sourcer Sourcing Talent Attraction TA Scout Search Consultant Head Hunter Executive Search BY JOB TITLE #SourceCon @matthewjleblanc
  • 33.
  • 34.
    intitle: – Restricts resultsto pages containing a particular word in its title inurl: – Restricts results to pages containing a particular word in its URL (inurl:resumeof OR intitle:resumeof) -intitle:sample AND "nashville, tn" @matthewjleblanc#SourceCon
  • 35.
    filetype: – Restricts resultsto files on internet with particular extensions (doc, pdf, ppt, etc) Excel (xls) PowerPoint (ppt) Word (doc) Works (wks, wps) MS Write (wri) Rich Text Format (rtf) Text (ans, txt) MacWrite (mw) Portable Document Format (pdf) (filetype:doc OR filetype:pdf) AND ~resume AND (java OR j2ee) AND (nashville OR "franklin, tn" OR "hendersonville, tn") @matthewjleblanc#SourceCon
  • 36.
    site: –Limits results tocertain keywords within a specific site or domain site:sourcecon.com AND "Shannon Pritchett" @matthewjleblanc#SourceCon
  • 37.
    @matthewjleblanc#SourceCon Resume Hosting site:visualcv.com ANDkey word site:cvmkr.com AND key word site:resumup.com AND key word site:jresume.com AND key word site:connectcv.com AND key word Document Hosting site:scribd.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:slideshare.net AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:docs.google.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) Site / Blog Hosting site:wordpress.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:wix.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) site:weebly.com AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae) URL Shortener site:bit.ly AND key word AND (intitle:resume OR intitle:cv OR intitle:vitae)
  • 38.
    Fill in theblank: The best pool is a ___________ pool.neighbors @matthewjleblanc#SourceCon http://sourcingcertification.com/cses/
  • 39.
  • 40.
    Did You Know: 51%of Sourcers use CareerBuilder 80% of Sourcers use Indeed 80% of overall hires come from LinkedIn 97% of Sourcers use LinkedIn, 66% on a daily basis *Taken from the 2016 SourceCon State of Sourcing Survey
  • 41.
    • scoperac.com/bool • Stringgenerator •X ray search
  • 42.
    Scope of Services: Data/Contact accuracy ATSintegration Boolean/X-ray automation Social aggregation Sourcing reports
  • 45.
  • 46.
  • 47.
    Custom Search Engines:www.cse.google.com
  • 48.
  • 49.
  • 50.
  • 51.
    Leveraging Networks &Expertise – the message  Highly customizable, geared towards the prospect  Use your “hook” – what’s in it for the prospect?
  • 55.
    Leveraging Expertise &Networks – why it worked  Short, sweet, and personal  Clear call to action – sizzle share  HM on cc and link to profile  Response time? About 10 minutes
  • 56.
    Be more… H –Hyper-personalization U - Unleash your creativity M - Make a connection A - Anticipate change N - Nudge gently
  • 57.
    First off, Ihappily stumbled upon your Wunderlist Year in Review and found your level of productivity last year amazing. Ironically, it was a year ago today January 11th that happened to be your most productive day. Since history tends to repeat itself, I imagine today you are just killing it. Although I would love to discuss how you were able to keep such a high level of productivity throughout the full year, there's actually another reason I am contacting you... SUBJECT: MURAT’S WUNDERLIST YEAR IN REVIEW - WHAT’S NEXT?
  • 58.
    I couldn't resistthe cheeky subject line, I loved reading your profile and of course like every other message you get, I'm a recruiter that believes you could really shed those moody blues with a new challenge at indeed. Did you know we had an office in Dublin? I am sure you are not considering a move right now, it looks like it is lots of fun working at SUSE. However I am sure it is not all Nights in White Satin and I would love to get to know you better for when the time is right to make a move. We are looking for Dutch speakers who are motivated, love hitchhiking and can dance. Would you be up for a quick chat to find out a bit more about life at Indeed? SUBJECT: At Indeed we will help you dance those moody blues away!
  • 59.
    First off, Ihappily stumbled upon your Wunderlist Year in Review and found your level of productivity last year amazing. Ironically, it was a year ago today January 11th that happened to be your most productive day. Since history tends to repeat itself, I imagine today you are just killing it. Although I would love to discuss how you were able to keep such a high level of productivity throughout the full year, there's actually another reason I am contacting you... SUBJECT: MURAT’S WUNDERLIST YEAR IN REVIEW - WHAT’S NEXT?
  • 60.
    I couldn't resistthe cheeky subject line, I loved reading your profile and of course like every other message you get, I'm a recruiter that believes you could really shed those moody blues with a new challenge at indeed. Did you know we had an office in Dublin? I am sure you are not considering a move right now, it looks like it is lots of fun working at SUSE. However I am sure it is not all Nights in White Satin and I would love to get to know you better for when the time is right to make a move. We are looking for Dutch speakers who are motivated, love hitchhiking and can dance. Would you be up for a quick chat to find out a bit more about life at Indeed? SUBJECT: At Indeed we will help you dance those moody blues away!
  • 61.
  • 62.
    Agree with you.If I can't summarise it in a tweet, I don't understand it well enough. So, I'd like to keep it simple and sweet. How about a chat in hopes of intertwining your interests with Indeed now or in the near future? SUBJECT: Both good and bad leaders are great - We still want a good leader like you
  • 63.
    I came acrossyour blog writing through Medium and your "I'm a Fraud" post caught my eye. I think we are one in the same because we are trying to make a personal impact on communities - locally, domestically and internationally. I think you hit it right on the head in this post - I'd add that through our mission, the interaction we have with others can possibly come across as disingenuous if we aren't authentic 100% of the time. I'm not sure how much you know about Indeed.com, but we are experiencing significant growth and specifically focusing on our UX/UI teams. I'm looking for a strong UX leader to join our team as the Senior Manager of UX. I'm assuming that we'd have to do something pretty compelling to pull you away from Google. We are ready to do that if you are open to a 10-minute chat about the impact Indeed is making on people's lives - both domestically and internationally. Can you spare a few minutes for us to tell you about where we are heading and let you make the call on whether the opportunity here could be a great move for you? SUBJECT: Choose authenticity
  • 64.
    Actions taken 6months prior to current job among the 90% hired in the past year Asked a professional connection for a referral Attended job or career fairs 17% 15% Enlisted the help of a recruiter Something else 14% 5% Visited an online job site or job board Looked at job opportunities on company career websites 60% 39% Asked friends and/or family for a referral Used a mobile job search app 28% 25% Visited an online professional social networking site 21% Source: Harris Poll (Base=Employed and did something 6 months prior to getting current
  • 65.
    average number ofdays to develop a candidate from passive prospect to active job seeker in January 34
  • 66.
    layoffs OR “needsfunding” OR “shares dropped” OR ”bad earnings” OR “job cuts” OR "troubled startup” Set A Google Alert
  • 67.
    15% of candidates developedfrom passive prospects to active job seekers required an extra 2-3 follow-ups
  • 68.
    Understanding its footballseason and your favorite NFL team (the Buffalo Bills) takes priority, I was hopeful that we could connect during their bye week. I know I missed my opportunity. Hopefully you have some time in the upcoming weeks. Until then, I'll keep calm and root for the bills for you.
  • 69.
    20% of candidates scheduleda call with a Sourcer by clicking on a scheduling link directly included in the original message
  • 70.
    Speed up theconversation Phrases to use Book a time to chat with me here You can schedule time with me directly here Access my calendar below to chat immediately Tools to use YouCanBook.me Calendly Assistant.to
  • 71.
    Corny sourcing pickuplines  Is your name Wi-Fi? Cause I’m feeling a connection coming on…  Is your name Waldo? Because someone like you is hard to find.  Are you a magician? Because whenever I read your Tweets about cybersecurity everyone else disappears!  Sorry, but you owe me a drink because when I looked at your code, I dropped mine.
  • 72.
    Corny sourcing pickuplines  Life without you at my company would be like a broken pencil... pointless.  Your [LinkedIn profile][Portfolio][Code Repo] reminds me of a magnet, because you sure are attracting me over here!  On a scale of 1 to 10, you're a 9. But I'm the 1 recruiter you need.  I'm no mathematician, but I'm pretty good with numbers. Tell you what — give me yours and I’ll text you a really cool link about my company.
  • 73.
    Corny sourcing pickuplines  I may not be a genie, but I can make all of your career wishes come true!  You're a Developer with SecretOrg. I'm a Recruiter with BetterSecretOrg. Coincidence? I think not.  If it weren't for that damned sun, you'd be the hottest Accountant ever created.  If your PM skills were a burger at McDonalds, I'd be calling you “Project McGorgeous”
  • 74.
    Do these work?Ask Jess Roberts…  #1: Fun loving xxxxx role seeking like minded xxxxx. Long walks on beach optional.  #2: You're a xxxx at xxxxx I'm in recruiting at xxxxx. Coincidence, I think not.  #3: Hey do you have WiFi in your background because I feel like we should be connected.
  • 75.
    And the responses? I'd love to connect. Long walks on the beach are ok too. (#1)  Thanks! This is the most original email I've seen. I'm not looking for anything new right now, but we can stay in touch for sure! (#1)  Ha! Sure let's chat. (#2)  It must be the new range extender that I just installed. Let's chat. (#3)  Hey I love extra cheese in the mornings! Thanks for making me smile this morning. Not looking to leave right now, but let's stay in touch. (#3)
  • 76.
    Initial Target List Forbes Top 10 Hiring 2016 Grads2016 Best Staffing Agencies SourceCo n 2017 Top 100 for Recruitin g Jobs (Flex) o Deloitte o E&Y o PWC o Amazon o Oracle o Aerotek o Atrium Staffing o CSI Healthcare IT o Kforce o Insight Global o Randstad (4 divisions) o Microsoft o Randstad o Walmart o PepsiCo o Kforce o Indeed.com o Wells Fargo o Salesforce o CyberCoders o Creative Group o Kaiser o Accenture o Target o Chase o Insight Global o Lockheed Martin
  • 77.
    Sourcing Search –Define Your Goals Create an Agenda Outline Sourcing Timeline Discuss Recruitment Workflow Review Company Target Research Schedule Weekly Update Syncs
  • 78.
    Sourcing Search – Stickto the Fundamentals Business Overview – Priorities / Selling Points Overview of Team Structure & History Position Overview Sourcing Strategy Team Interview Goals & Execution Plan
  • 79.
    The Best Tool: yourBrain! Keywords Job Research Boolean Syntax Market Research Competitors Directories Facebook Search Site Searches Publication Sites Patents CSEs Chrome Tools Google Conferences Associations Registration Sites Government Sites Existing Network “Top sites to find” “Find a”
  • 80.
    Hiretual • Automated Boolean/SkillsBuilder • Linkedin, Facebook, and other sites (for several industries INCLUDING HEALTHCARE) • Free Version as well as Paid-For Versions • New Features including a JD/Resume Parser and Pipeline/Export Data
  • 81.
    Alternative FaceBook Search •Search is Back: Log into Facebook • Select Search for “All People” (via drop down menu) • Enter Job Title or other info • Click “Find People!” • Web Based (not an Extension)
  • 82.
    Federal Election Committee(fec.gov) • Start your search here and scroll down or read about it • http://www.fec.gov/finance/disclosure/advindsea.shtml
  • 83.
    Free Patents Online(Patents and Scientists) • Search FPO: • http://www.freepatentsonline.com/search.html • Different syntax to search • IC = Inventor City • AC = Assignee City
  • 84.
    Publications Sites Google Scholar(Research and Publications) site:scholar.google.com/citations?user (keywords) GREAT FOR SCIENTISTS !
  • 85.
    Custom Search Engines(Create Your Own) •For more info on Creating CSEs •Custom Search Engine – Part 1 •Part 2: Searching the Entire Web •Part 3: Site Searches With a Side of URL Manipulation •Adding Complex Refinements •More FREE CSEs on HRSourcingToolBox2017
  • 86.
    BizStanding Business Directory CompanyProfiles with Former Employees listed: site:bizstanding.com/p/ (keywords)
  • 87.
  • 88.
    Medical/Healthcare • Doximity (MDsand NPs) • www.doximity.com • site:doximity.com inurl:pub (keywords) • Doctors, Dentists, and Nursing: • http://npino.com
  • 89.
    Start Ups • AngelList • https://angel.co/medicinal-chemistry • site:angel.co “people skilled at * ” biomedical
  • 90.
    Matrix of ToolsAppendix • Greg’s Custom Search Engines: • Full List of my Free CSEs can be found here: http://hrsourcingtoolbox.com. Here’s a few for the sites we went over: • Greg’s Google Scholar CSE (Publications): • Greg’s Angel List CSE (Start ups) • Other CSEs • Docs Engine (Search for Word, Excel, PDF Documents) • Recruitment Geek CSE (Global) • Recruiting Live CSE (Wide Array of Search Refinements) • Boolean Strings CSEs (Great Inventory of CSEs) • Facebook Search Tools • Intelligence Search – Facebook (McCusker’s) • Search is Back • Healthcare • Npino (healthcare) • Doximity (healthcare) • Publications/Research/Science • Google Scholar (Publications): • Loop (Publications): • Kaggle (Data Science) • Research Gate Pubmed • Pubfacts • PubPDF • Start Ups • Angel List • F6S.com • Upwork.com (Freelance Researchers) • Other Social Networks • Archinect - Architectural/Structural • Remote.com - Marketing/Personal Branding • Rallypoint - Miltary • Github - (sourcinglab) • Stackoverflow - IT Social Network • Reddit – Everything Nerdy • Paid Aggregators • Hiring Solved • Talentbin (owned by Monster, free trial search) • Entelo • Gild • Business Focused Databases • www.zoominfo.com • www.Data.com • The Ladders Passport
  • 91.
    Matrix of ToolsAppendix • Other Cool Tools • Autopagerize (infinite google results) • Search-Preview (preview from Google results) • Dataminer (Data Extraction) • Cometdocs (PDF to Excel) • Other Chrome Extensions (Search in Chrome Store) • Hiretual • Prophet • Email Hunter • Rapportive • Connectifier • Hound • Contact Out • Lusha • 360 Social • Vibe • Discoverly • More Tools • The Search Authority - Dean Da Costa • The Candidate Generator - Todd Davis • Boolean Strings – Irina Shimaeva
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
    Talent Level Mapping CompetitorCorresponding Title Equivalent Level Comp/Benefits Location XYZ www.xyz.com Director L6 $250K plus Competitor Corresponding Title Equivalent Level Comp/Benefits Location ABC www.Abc.com Sr. Director L7 $300K Competitor Corresponding Title Equivalent Level Comp/Benefits Location LLC www.LLC.com Vice President L8 $425K
  • 98.
  • 106.
    What should Ido to find contact information? Humm…. • Radaris.com • Spokeo.com. • “name” xyz company “contact me”, “email me” at* • “email me at* “xxxxx” • “call me at* “xxxxxx • “phone me” xxxxxx • Whois.com • Email hunter • Googlemaps.com
  • 107.
  • 108.
  • 109.
    datastudio.google.com • Free • DashboardNOT static • Integrated • Google Sheet • Google Analytics • Like Google Drive • Permission • Publishing • Visual themes & options
  • 110.
  • 111.
    Hundreds of whitelabel conference apps too
  • 112.
    API 101 GET =Reading Data PUT = Writing Data POST = Pushing Data PATCH = Updating Data STEPS 1. Use Search box 2. Find the right GET Master the footprint to use on any Bizzabo conference app
  • 113.
    Convert JSON to.csv using Json-xls.com
  • 114.
    Convert JSON to.csv using konklone.io
  • 115.
    Convert attendee listto contact list fast using
  • 116.
    http://givehub.io/ Free tool builtby Jonathan Tarrico and myself jtarrico
  • 117.
    117 Techniques to revealmore of the Dark Matter Glen Cathey’s Presentation: http://booleanblackbelt.com/2016/01/the-most-powerful-boolean-search-operator/ Corresponding deck: http://www.slideshare.net/linkedin-talent-solutions/become-a-ninja-recruiter-advanced-boolean-search-talent-connect-london-2014 Image: from ESA based on research by Richard Massey from CalTech Glen Cathey’s LI Search Tactics: 1. Keyword/Title Search 2. Conceptual Search 3. Implicit Search 4. Natural Language/Semantic Search 5. Indirect Search
  • 118.
    118 Competitive Intelligence Companies that SpecificTechnology Partner networksBusiness processes Location data
  • 119.
    119 LinkedIn Custom FilterTip • Great for things that you use over & over. Expert tip Alert 1) Save search to a project folder. 2) Have team member open the search, then they can save it as a custom filter
  • 120.
    120 Examples of usecases: • Competitive intel list • Top schools for a specific search • F500 (break into 2 lists… so you don’t break LI) • Capsules are more accurate, generally speaking, but not always! • Highly targeted Consulting companies (ie an insights list or Advertising agencies)
  • 121.
    121 Expert Tool tip:Great extension to help make lists pop MultiHighlight
  • 122.
    122 Attendee List –Now What? • Name*, Title, Company, Email*, Phone • Email Address? –> Put them into a LinkedIn Project folder (max 2k people per folder) * Minimum information needed
  • 123.
    Copy and pastethe cells from G2 and paste them into the rest of the column. You can now copy these urls into a bulk URL opener I find 20 or so is a good number to do at a time. More than that is dangerous as you can end up in LinkedIn Jail 123

Editor's Notes

  • #5 Great. Fantastic. I know we’re all here because we just love innovation, whatever the heck that means. But more importantly, we’re here because the job we do, YOU do, is one that brings the right people to the table at the right time. And that friends, is a business transaction. So let’s taco bout that
  • #6 Unfortunately, Deloitte found that “diversity and inclusion” was consistently reported (2014) as one of the least important issues on leaders’ minds when compared to other HR matters. Why? As it turns out, 41% of respondents working within the Fortune 1000 claimed a busy schedule was the culprit behind stalled diversity initiatives.
  • #7 How Do You Gather This Information? Create a survey using Survey Monkey or QZZR that you can send out to your personal or professional network to gather data. You may seek resources in the most unlikely places… For example, your little brother who is on active duty with an extensive network of new veterans or your cousin Laura who is a stay at home mom with a college degree and looking for remote work are real-life resources you can use to draw up a persona draft. Try This: Don’t be afraid to post to your personal Facebook or Twitter and ask your friends if they know anyone who fits a brief description of your targeted talent pool. The more people you can recruit for information, the better.
  • #8 Navigating job placements is no easy task when considering the candidates you want to attract. Add in the need for diversity and the process teeters on becoming overwhelming. Textio gives employers an edge in creating effective job descriptions by analyzing the existing text and pointing out biased language. Unitive helps attract a broader range of candidates by focusing on the structure of job postings. The service also helps the employer focus on specific qualifications to structure a job interview to avoid interview bias. Of course, the “show don’t tell” rule applies for candidates as well. Sparc allows organizations to showcase their diverse workforce and environment by using short videos.
  • #9 Entelo, on the other hand, focuses attention on matching companies to candidates from underrepresented groups. Jopwell helps foster relationships between top companies and Black, Hispanic, and Native American students and professionals. In 2015, 67% of active and passive job seekers admitted a diverse workforce was important to them when evaluating companies and job offers.
  • #10 For our purposes today, content includes of course, blog posts, but also literally anything your audience can consume: Resource List Ratings Hidden Thought Research Focused Series Product Spotlight Mini Case Study Industry Spotlight Now and Then Shopping List Opinion Reasons Infographic Podcast Post Video Post Stats Piece/Brief Quote Based GIF Post Quora Reddit Trend Pieces Newsjacking Pop Culture Tie In How To (at least 3 steps) 10x (long as HEEEELL) Example (at least 3) Fight Club Q+A (can be faked) Why Comparison/versus Roundup Metaphor Personal Story Predictions Fails! Guides Worksheets Templates Checklists Podcast Tear sheets Listicles Diaries Infographics One Graphic Diagram Meme Posters Comics Cartoons Screenshots GIFs Illustrations Handwritten things Polls Surveys Quizzes Video Webinar Presentations Photo Galleries FAQs Recaps (events/twitter chat) Placed articles Press releases And more! Any I forgot?
  • #11 For our purposes today, content includes of course, blog posts, but also literally anything your audience can consume: Resource List Ratings Hidden Thought Research Focused Series Product Spotlight Mini Case Study Industry Spotlight Now and Then Shopping List OPinion Reasons Infographic Podcast Post Video Post Stats Piece/Brief Quote Based GIF Post Quora Reddit Trend Pieces Newsjacking Pop Culture Tie In How To (at least 3 steps) 10x (long as HEEEELL) Example (at least 3) Fight Club Q+A (can be faked) Why Comparison/versus Roundup Metaphor Personal Story Predictions Fails! Guides Worksheets Templates Checklists Podcast Tear sheets Listicles Diaries Infographics One Graphic Diagram Meme Posters Comics Cartoons Screenshots GIFs Illustrations Handwritten things Polls Surveys Quizzes Video Webinar Presentations Photo Galleries FAQs Recaps (events/twitter chat) Placed articles Press releases And more! Any I forgot?
  • #12 For our purposes today, content includes of course, blog posts, but also literally anything your audience can consume: Resource List Ratings Hidden Thought Research Focused Series Product Spotlight Mini Case Study Industry Spotlight Now and Then Shopping List OPinion Reasons Infographic Podcast Post Video Post Stats Piece/Brief Quote Based GIF Post Quora Reddit Trend Pieces Newsjacking Pop Culture Tie In How To (at least 3 steps) 10x (long as HEEEELL) Example (at least 3) Fight Club Q+A (can be faked) Why Comparison/versus Roundup Metaphor Personal Story Predictions Fails! Guides Worksheets Templates Checklists Podcast Tear sheets Listicles Diaries Infographics One Graphic Diagram Meme Posters Comics Cartoons Screenshots GIFs Illustrations Handwritten things Polls Surveys Quizzes Video Webinar Presentations Photo Galleries FAQs Recaps (events/twitter chat) Placed articles Press releases And more! Any I forgot?
  • #13 Solution: I tried a lot of ways to fix this and still haven’t, which is such a shame. According to Gallup research, diverse, engaged teams result in higher financial performance by 48% to 58%. As is often the case in diversity hiring initiatives, this comes from a sourcing issue. There just weren’t enough diverse candidates. And although I sent people through the interview process and even extended offers to some, none ever took the job. My solution is to point my sourcing initiatives at distinctly underrepresented groups. How? By targeting clubs, groups and colleges that serve these groups and by attending career fairs where I am exposed to more applicants from diverse backgrounds (code schools, technical schools, community colleges, meetups). It’s not a perfect solution and I have not cracked the diversity ceiling yet… but I will. Getcho Boolean On: Try these resources for pre-made Boolean strings of names, pronouns, sororities and much more by the godfather of sourcing himself, Glen Cathey: http://booleanblackbelt.com/2012/12/diversity-sourcing-boolean-search-strings-for-linkedin/
  • #27 Leveraging emotion – people feel before they think
  • #58 **Examples of what we did -- personalization & hyper-personalization
  • #59 **Examples of what we did -- personalization & hyper-personalization
  • #60 **Examples of what we did -- personalization & hyper-personalization
  • #61 **Examples of what we did -- personalization & hyper-personalization
  • #63 **Examples of what we did -- personalization & hyper-personalization
  • #64 **Examples of what we did -- make a connection
  • #66 Time to Develop Global Sourced Candidates for January (Outreach to Interview)
  • #67 Yahoo Labs Study - Behavior Patterns that Matter Reply Time Length of message Time/Day with Most Replies
  • #70 Stamford Sales Hiring Event
  • #77 https://devskiller.com/50-most-game-changing-influencers-in-recruitment-also-for-it-recruiters/ https://www.bestofstaffing.com/best-staffing-agencies/2016/best-talent-service-winners/ The best talent service staffing agencies achieved an average Net Promoter Score® of 64%, with their talent 50% more likely to be completely satisfied. Winners secured a 2016 Best of Staffing®Talent Award by obtaining at least a 50% Net Promoter Score® indicating exceptionally high levels of job candidate service within the staffing industry. https://www.forbes.com/sites/jeffkauflin/2016/11/23/the-10-companies-hiring-the-most-2016-college-graduates/#71af4ddf2d38 https://www.flexjobs.com/company-guide/hr-recruiting-jobs
  • #79 Business Overview What are the business objectives & priorities for your group – near-term/long-term What's the team culture? What are the selling points of being in this group?    Overview of Team Structure & History What skill sets or experiences have worked best in the past?  Which have not? What experience or skills are currently missing from your team? Most recent hires (External/Internal)?  Previous Company/Segment?   Position Overview/ Requirements – (Applicable Knowledge/Skills/Abilities) Sourcing Strategy – Previous Sourcing / Hiring Challenges / Lessons Learned? Recruiter & Hiring Leader’s Team Interview Goals & Execution Plan  Interview Process / Team Focus Areas
  • #80 This are places I typically think to look when I start a search. Some work better than others but you have to think about the most effective tools in the toolbox.
  • #81 Hiretual (pronounced like Virtual) LI, FB and more searches in development. Ninh Tran and his team are always updating, and they even have healthcare/medical searches!
  • #82 I always forget to search for all people, so make sure to select it from the drop down menu shown here. Search is Back is web based, NOT a chrome extension, so it can be a great backup if the other extensions break. Facebook isn’t intended to be searched in this way so its best if you use general terms. For example, Nurse in Houston, or Software Developer with a major in computer science
  • #83 The Federal Election Committee can be a great resource for finding names of contributors who may not be on the job boards. The FEC.gov houses information on campaign contributors and can be searched by job title. FEC.gov helped us staff a nurse for one of our remote sites in New Mexico, which we pulled a list of over 200 new and unique names.
  • #84 Free Patents Online is another way to find scientists or researchers, or someone of a very technical nature. The search functionality involves a bit of a learning curve, but you can use some of this syntax to search by location.
  • #85 I’ve found publications sites like Google Scholar EXTREMELY helpful when looking for research and science candidates. Often times, the titles of articles can tell you more than a linkedin job title. So for example, if I was looking for a medicinal chemist with experience with “small molecules” and “drug discovery, the articles can give MUCH better insight. There actually a whole slew of different publication sites, but I found GS is easiest to search.
  • #86 For more information on how to build your own CSE, you can read the 2 part series than turned into 4. Direct links are here. There are actually many ways to build out a CSE, so try it out and lets us know what you create! I’ve also got a few on the HRSourcingToolbox in case you want to test them out (all Free)
  • #87 BizStanding.com This is a recent find that you can not only site search/xray, you can pull a list of names of former employees. This is a huge find and a free resource. You may have to do some additional research and cross referencing for the rest.
  • #88 Trustoria is a directory I’ve found useful for engineering and other roles. You can search through keywords or a Boolean site search. You may have to do some additional research and use cross referencing, but you can find names of candidates who may not be looking! Name, job title, company worked at are on here, another free resource
  • #89 Many of my healthcare friends use Doximity to look for doctors, but you can also look for nursing folks here, You can also site search. Can also look on npino for private practices. Npino has doctors, nurses, and dentists listed by specialty, and many of these may not be “out there” looking. In other words, you have another untapped pool of talent.
  • #90 Angel list has been a resource for start up and small org talent. However, you can use some of the wording in the profiles to target a specific group. Here are two examples, you can adjust the URL per keyword or use a site search for “people skilled at” both are useful and can yield decent results. You may have to adjust your Boolean or cross reference as well
  • #91 Here’s an Appendix of several other sites. The important thing to remember is the information is out there, you just have to find it. Try new things, analyze, ask questions, but always keep learning, keep building, and never stop thinking. Many of these (like the publications and start ups), I stumbled upon.