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Selfies are dead. Long live the user generated content!
The document discusses the evolution of selfies in marketing, highlighting that brands should focus on creating meaningful content rather than just selfies. Key statistics reveal that a significant percentage of millennials rely on user-generated content (UGC) for purchasing decisions across various products. Engaging consumers with both professional and UGC can enhance brand interactions significantly.
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Selfies are dead. Long live the user generated content!
- 1. SELFIES ARE Long livethe Tasos Veliadis– Partner/Business Unit Director - socialab
- 2. WHO I AM!TASOSVELIADIS
- 3. I LOVE TELLINGSTORIES:)
- 4. Once upon atime There were three media layers
- 5. A few yearsago, most marketeers were trying to make people talk about their brands
- 6.
- 7. What have welearnt from Selfie madness though?
- 8. Pose #1 :DITCHTHE FACE, AND LET THE FEET DO THE TALKING
- 9. POSE #2: CROPIN TIGHT
- 10. POSE #3: THE“RULE OF THIRDS” selfie
- 11. POSE #4: SELFIEOF A SELFIE
- 12. BUT WHAT HAVEWE LEARNT ABOUT BRANDS??
- 14. STOP!! No more#selfies
- 15.
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- 17. Fifty-nine percent ofmillennials say they use UGC to shape their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Source: Crowdtap
- 18. Sixty-five percent ofsocial media users from ages 18 to 24 are affected by information shared on social networks when making a purchase decision. Source: Emarketer
- 19. Brand engagements riseby 28% when consumers are exposed to both professional content and user-generated product video. Source: ComScore
- 20. But what typeof content do people Want to share?
- 26.