The document discusses how the rise of the Internet of Things (IoT) will change product roadmaps. It notes that IoT will result in more smart, connected devices generating large amounts of fragmented data from multiple sources. This will require applications to become smarter by incorporating predictive and prescriptive capabilities to leverage IoT data. Challenges also need to be overcome, such as handling big data, privacy, and security issues. However, properly leveraging IoT data through smarter applications can provide significant financial benefits and opportunities for innovation across industries.