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Scaling Authenticity
Spencer writes to Jen to praise her work with 20x200, noting that he loves everything about the website, emails, packaging, and affordable art prints that help brighten up walls. He expresses his hope that 20x200 stays in business forever and that Jen makes millions from her success.
Scaling Authenticity
- 4.
- 5. Dear Jen,I wantedto let the whole 20x200 crew know that you are crushing it. I love everything about what you do. I love the website. I love the email you send when you join your mailing list. I love the “do not bend sticker” and the way you package every bundle of arty goodness you send out. But most importantly, I love that you offer great art at a great price. You just have helped brighten up my walls and for that I, and my walls, thank you. I hope you make millions and billions of dollars and stay in business forever. All the best,Spencer
- 6.
Editor's Notes
- #3 we sell art on the internet, real art to a lot of different people all over the world
- #4 We've been doing this since 2007, largely via our email newsletters that go out at least 2x a week. When I started all of this up back then, people said I was crazy, that I couldn't sell art for as little as $20, and that I'd be arrested for being a spammer if I imposed upon ppl's inboxes twice a week
- #5 - Since then we've sold over 140K prints and now people gladly receive our emails, which we send much more frequentlymaybe something like - 140k prints sold later, 20x200 is a much bigger operation than it was back then, but staying true to the ideals + values that we used as our foundation, even while growing very quickly is exactly why we've succeeded.
- #6 I still write a lot of the newsletters myself, and I still receive a lot of emails from our collectors asking me to change their address, or requesting that we work with a certain artist. On the one hand, it might seem silly that the CEO of a 20 person company is sending or receiving those kinds of emails, but...
- #7 Balancing Instinct VS. Data: example #1 our customer satisfaction survey
- #8 Balancing Instinct VS. Data: example #2 - Browse by color came about over an IM conversation
- #10 Experimenting: how the 11x14 edition was a game changer for us!
- #11 We are a group of people, part of a family: the staff, our artists, our collectors
- #12 Companies are made of people:we’ve grown enough to have room for a ping pong tableWe’re a special kind of start-up because we have THIS ping pong tableJason trusts us to take care of the table for him