This document discusses the importance of employee retention over recruitment. It defines retention as an organization's ability to keep employees, and recruitment as finding new employees. Reasons employees leave include lack of growth, pay, recognition and poor leadership. Retention is important to avoid costs from turnover like losing knowledge, disrupting customers, and causing more resignations. Retaining existing staff provides clear skills and fit while avoiding rehiring expenses. Overall, retaining current talent provides financial benefits like skilled labor and customer service over an unknown new hire.