Step 3: How To Write Your Content

Step 3: How To Write Your Content

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  HOW TO WRITEYOUR CONTENT Step 3: Your content is the most important element of your website
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  Step 1: Howto set your website goal Step 2: How to identify and target your market Step 3: How to write your content Do you need a web designer? Step 4: How to choose your web designer Step 5: How to choose your domain name Step 6: How to choose your web host Step 7: How to launch your website Why completing your website is not the end Step 8: How to promote your website Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
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  Content is whatdraws your visitors
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  Content should betightly focused on: Your website goal Your target market
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  Writing content isalso called “ copywriting ”
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  Copywriting and salesare complex and well-studied Psychology plays an important role Techniques have been tried and tested
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  7 keyrecommendations for website copywriting
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  1. Use STRONG headlines Most important element of your content First impressions count Encourage your visitor to read more
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  2. Focus onbenefits to the visitor; not features Understand what is important to your visitor and target that Don’t talk about how great your product is, but how it will improve your visitor’s life Not: “ we offer top quality discounts in… ” But: “ you can save… ”
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  3. Keep yourlanguage simple Not because you visitors are stupid; because your visitors are not paying attention Be clear Be concise
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  4. Be credibleBack up what you are saying with facts, statistics testimonials and references
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  5. Use emotivelanguage People make decisions based on feelings Be subtle: tell stories, paint a picture
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  6. Have acall to action on every page Make it easy for your visitors to buy or “convert”
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  7. Consider thesearch engines Getting traffic from search engines is important Use keywords and phrases in your content
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  Do you havepictures?
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  Pictures: Can addvalue to the text Break up solid blocks of writing Attract and draw in readers
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  Will you addand change content? Adding new content attracts repeat visitors and increases visitors from search engines
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  How often willyou change content? How many people will need access to change the content? Can you edit HTML, or do you need an easier way (content management system)? The answers to these questions will determine the type of website you will need
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  Remember, changing contentis the easiest part of your website to change. So you can always experiment with your content to get the optimum result .
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  You’ve now seenhow to write your content. This is the THIRD STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
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  Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?