Quickstart 4Qs Framework for Digital Transformation Managers 2020

copyright © runfrictionless 2018
>OVERCOME
FRICTION
WITH DIGITAL
TRANSFORMATION
4Qs FRAMEWORK FOR DX MANAGERS JULY 2020
TOLD BY ANTHONY COUNDOURIS

>
Customers are making rapid
buying decisions. We have seen
customers start and complete
a buying decision in less than
11 minutes.

>
Friction is any obstacle
preventing a customer from
making a buying decision.

>
Friction has a quotient and can
be measured. No matter how
talented your people, the
greater the friction, the more
diﬃcult it is for your business
to make a customer.

>
Research shows friction
accumulates too. This is
because customers
remember the friction they
experience from one
interaction to the next.

>
Until one day, the customer
drops-oﬀ 😖 and disappears,
never to be heard from again.

>
Digital transformation
introduces automation and
online experiences, eliminating
the friction associated with
manual processes.

>
And because it is digital, it is
easier to spot friction points
and resolve friction, before a
customer leaves and walks to
a competitor.

>
Take online booking engines.
Booking engines collapsed
what took many email
exchanges with a customer,
into a single, frictionless
experience.

>
I’ve spent the last few years
helping change managers run
frictionless 🙌 and achieve
awesome results 🌟.

>
I have developed a framework
called the 4Qs. The 4Qs makes
it easy to design a start and an
end for a digital transformation
project.

>
The beneﬁt of the 4Qs rests in
how it organizes processes and
people into four quadrants,
such that everyone has a clear
picture of how their role and
processes touch a customer.
Q1 Q2
Q3 Q4

>
Change is complex. However,
change can be smooth when
everyone understands what
the business looks like today,
and how it will look tomorrow.

>
That’s because each kind of
change aﬀects one or more
quadrants. So you can calculate
how long each change will take
and who will carry the
responsibility.

>
Together, you can predict 🙌
if a change is likely to add or
reduce friction.

>
This will help keep your friction
score low. A low score will bring
you more sales👌and a better
customer experience.

>LET’S PUT
THE 4QS
TO WORK
IN YOUR
BUSINESS

>
>
Grab all the free stuﬀ
available online. We support
the community with content
updated daily.

>
>Create a picture of your 4Qs.
Assign staﬀ and add projects.
DOWNLOAD THE
4Qs WORKSHEET
POINT YOUR CAMERA
PHONE HERE
download me

>
>Videos demoing how the
4Qs applies to a diﬀerent
businesses.
CATCH 4Qs INSIGHTS
ON YOUTUBE
POINT YOUR CAMERA
PHONE HERE
subscribe now

>
I am personally available to help
you succeed 👌. When
you get stuck, you ping me
on Linkedin.

>
>RUN FRICTIONLESS
NOW FOR ONLY US$995
Lots of examples to help you
become a 4Qs expert.
buy the book

>SOON
SEE YOU
LISTENING +
THANKS FOR

>
Anthony Coundouris has a
decade of experience
consulting with tech and SaaS
startups. Brands include
salesforce.com, Google, SAP,
and IBM. He specializes in
designing sales systems. He has
consulted with ﬁrms in the UK,
Korea, Singapore, the
Philippines, and Australia.
LINKEDIN >

>
>
ABOUT US
run frictionless oﬀers services
to help founders and business
people overcome friction and
reach predictable sales.
Now the act of making a sale
does not depend on one or two
people, but is a liberalized
system supported by many
employees.
FIND OUT MORE >

>
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Quickstart 4Qs Framework for Digital Transformation Managers 2020

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