Productivity Tricks and Time Management for Content Marketers

#wineweb
Productivity Tricks and
Time Management for
Content Marketers
no. 97

@crestodina #wineweb
Maximize Your Inbox

Red Creepers (18%)
They #NeverDelete email. Very large inboxes.
source: Mailstrom

Green Creepers (48%)
They delete some email, but their inboxes are always growing
anyway.
source: Mailstrom

Binge Deleters (5%)
When it’s a problem, they eventually clean house.
source: Mailstrom

Wire Walkers (8%)
They battle the inbox like it’s a small fire,
trying to keep it below a certain level (ie “Inbox 50”)
source: Mailstrom

Inbox Zero-ers (17%)
Use folders. Keep it clean.
…but it might be messy one level down.
source: Mailstrom

Stop Emailing Possible Meeting Times

“Would you mind answering this
question?”

Invitation to contribute to a roundup

question?”
“Sure! Here are a few thoughts.
Is this helpful?”

question?”
“Sure! Here are a few thoughts.
Is this helpful?”
“Wow! This is amazing.
Thanks so much!”

Fast forward three years...

68 questions answered from round ups
76 questions answered from email interviews
27 questions answered from clients and friends
171 total questions and answers
+

@crestodina
Never waste a good conversation
by having it in private

Topics flow from sales to marketing

Topics flow from sales to marketing
Content flows from marketing to sales

Capture Every Idea Fast

Eugene Schwartz
Copywriting legend
Copy is never written.
Copy is assembled.

Internal Docs Are Content Too!
Don’t just let it sit there...

“Don’t we have a big checklist we
use for launching websites?”

“We sure do! It’s right here.”

“We sure do! It’s right here.”
“So helpful! Thank you, Rene!”

@crestodina
But aren’t you worried
that your competitors
will steal your best practices?

Update old content

If all of my content is up to-date and ranking
where I think it should be, I’ll write something new.
If not, I’ll update and relaunch an old post.
Brian Dean
Backlinko

I fear not the man who practiced 10,000 kicks once.
But I fear the man who has practiced one kick 10,000 times.
Bruce Lee
Kung Fu Master

Semantically related phrases and subtopics

• 845 words
• 6 sections
• 5 charts
Before

• 845 words
• 6 sections
• 5 charts
Before
• 4300 words
• 4 main sections, 27 subsections
• 30 charts and diagrams
• 5 contributor quotes
After

Make the best page on the
internet for your topic

@crestodina
Defend your traffic magnets

Some pages get waaaay more traffic than others…

…like 24,330% more than others

You don’t need 1000 articles.
You need 100 great articles.

@crestodina
WARNING! Do not change the URL

Use URLs that are easy to reuse later...
website.com/7-url-best-practices

website.com/url-best-practices-infographic

website.com/url-best-practices-infographic
website.com/url-best-practices
No numbers, no formats!

Write specifically for your prospects

Literally 100% of our content
is written for prospects in our sales funnel
Jimmy Daly
Animalz

Stop Everything
for PR and SEO

source: Link Reclamation, Orbit Media

Let’s email the editor…
Specific,

The response…
Grateful!

The Art of Delegation

Things you should stop doing immediately
• Social promotion/scheduling
• Research
• Roundups
• Editing
• Presentation formatting
• Content curation

Places you can find help
• Upwork
• onlinejobs.ph
• Don’t Panic Management

Delegate Research
...gathering data is important, but tedious

Average Bounce Rate by Traffic Source
n=501source: What’s a Good Bounce Rate?

Delegate Writing
...use a “ghost drafter”

The Solo Blogger
title, opening
outline
first draft editing, images
final polish

The Writer, Editor Combo
title, opening
outline
final polish

The Ghost Writer
title, opening
outline
final polish

The “Ghost Drafter”
title, opening
outline
final polish

Share your editorial guidelines
• Length
• Tone
• Formatting
• Images
• Quotes
• Statistics and Research

Extreme Delegation
...formats that don’t need a writer

Interview Podcasts
1. Outreach and scheduling
2. Guest management
3. Audio editing
4. Transcription
5. Posting
6. Sharing

Roundup Posts
1. List Building
2. Outreach
3. Curation
4. Posting
5. Notify and Share

Delegate Social Media
(but only the less social stuff)

The Three Types of Social Media

Just add it to the “Promotables” list!

You can outsource tasks.
You cannot outsource your voice.

Get to Bed Early

Low Performers
Lots of TV and Reddit, always on email, ruled by urgency
High Performers
Organizer, prioritized and time-blocked

Low Performers
Lots of TV and Reddit, always on email, ruled by urgency
High Performers
Organized, prioritized and time-blocked

Priorities

What is important is seldom urgent,
and what is urgent is seldom important.
Dwight D. Eisenhower
American General, President

Final Thoughts…

Fight, Flight or Freeze

Surviving Thriving through quarantine
• No phones in bed (bed is for books and sleeping)
• Clean up your phone (delete apps, turn off notifications)
• Set a news quota (one hour per day is more than enough)
• Ignore non-practical information (why watch a body count?)
• Set goals and maintain your routine
• Skype with family everyday

@crestodina
Andy Crestodina
THANK YOU!

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