Tomasz Rudolf, CEO, The Heart
Platform Economy
Orchestrating growth
with external ecosystems
@tomaszrudolf
Harvard
2.400 faculty members, 22.000 students
Talented, motivated employees
key for delivering customer value
Coursera.org
250 employees... 23 million users
Instagram sold for 1B not because
of contributions from 13 employees
but from 30 million users
Marshall Van Alstyne, Professor at Boston University
https://www.slideshare.net/InfoEcon/platform-shift-how-new-business-models-are-changing-the-shape-of-industry?next_slideshow=6
Value created by
orchestrating others Source: www.benjaminzander.com
The conductor of an orchestra
doesn’t make a sound.
He depends on his ability to make
others powerful.
Benjamin Zander, Author “The Art of Possibility”
Platforms are eating the world...
70% of unicorns are platforms
VR
New technologies stimulate new platform ecosystems
Search
Voice
Assistants
Blockchain
Industrial
IoT
Mobile Smart TV
Connected
Car
Internet
How do you approach repeatable tasks?
Product
company:
Employees
do it
Platform
company:
Ecosystem
does it
Platforms connect consumers and producers
Platforms
Producers Consumers
Each side attracts more of the other
Brands Influencers
Network effects increase platform’s value
A platform’s goal is to scale the
quantity and the quality of
interactions that it enables.
Sangeet Paul Choudary
Home owners
Travelers
Local Guides
Platform businesses leverage unused resources
AirBnB 70.000 listings in Paris
Drivers Riders
Platforms need to balance value for both sides of ecosystem
Leveraging external ecosystems for value added services
What value added services could you plug in?
Can local platforms compete with global ones?
Can global platforms be built in Poland?
Can global platforms be built in Poland?
Can global platforms be built in Poland?
What value can be created
outside your firm?
Where could a user community
replace your employees?
How to build an ecosystem of
partners and facilitate interactions?
How to leverage data & algorithms
as key value drivers?
Good luck mastering the
magic of platform economy!

Platform economy roundtable 2018