Uploaded byMike Ojo
Pausefest: Solve your own damn problem
The document outlines a workshop aimed at using design and technology to create solutions for real user needs, emphasizing the importance of verifying ideas through testing and iteration. It discusses how participants can utilize pre-existing tools to develop products, focusing on human-centered design and business viability. Additionally, it shares success stories from the company Sheda, illustrating how they help clients innovate and solve problems through digital products.
Pausefest: Solve your own damn problem
- 1. 1 SOLVE YOUR OWN DAMNPROBLEM A workshop on how to use design & existing technologies to test ideas and build workable solution Feb 2018
- 2. 22 About Us Director MIKE EBINUM +613 90286936 mike@sheda.ltd @mikeebinum linkedin.com/in/mikeeb inum WHO AM I ? Technology Consultant/ Product Developer/ Designer/ Innovation consultant/ Yoga Instructor/ Creator of Startups
- 3. 33 BUSINESS (VIABILITY) TECHNOLOGY (FEASIBILITY) HUMAN VALUES (USABILITY /DESIRABILITY) INNOVATIVE SOLUTIONS Sheda is a design lead product development company. Our mission is to help create the future we all want to live in. We envision, design, develop, deliver and grow great digital products, using human-centred design, artificial intelligence and technology. We partner with companies to develop and foster innovative solutions to business problems using technology that can help them adapt, transform and develop. Who we are About Us
- 4. 44 INTRODUCTIONS Go Round -Pair Introductions Who is in the room? What is your background? What are you hoping to learn? What’s the most interesting thing that’s happened to you in the last week. Write 1 Statement and 1 Question on post it notes
- 5. 55 WHAT WE’LL BEDOING ● How to use design & technology to help determine if your product is an answer to a real user need; ● What is possible when you have access to technology to build solutions; ● What is practical, aka feasible and viable; ● Proving that your idea/solution can deliver the value and solve a problem; ● How to decide what to build, is your solution economical and sustainable? ● How to use pre-existing tools and technologies to help you “Macgyver” your solution in the early stages, to cheaply test, prototype and iterate
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- 7. 77 2. WHAT’S TECHNOLOGY ANYWAY theapplication of scientific knowledge for practical purposes, especially in industry.
- 8. 88 WHAT’S TECHNOLOGY ANYWAY Thingscreated by humans to solve a problem.
- 9. 99 WHAT’S TECHNOLOGY ANYWAY MartinHeidegger on Modern Technology - Focus on the bigger picture not just the technology
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- 12. 1212 Why does everyonemake a big deal about digital technologies? ● How to use design & technology to help determine if your product is an answer to a real user need; ● What is possible when you have access to technology to build solutions; ● ● What is practical, aka feasible and viable; ● ● Proving that your idea/solution can deliver the value and solve a problem; ● How to decide what to build, is your solution economical and sustainable? ● ● How to use pre-existing tools and technologies to help you “Macgyver” your solution in the early stages, to cheaply test, prototype and iterate
- 13. 1313 THE INTERNET -A HISTORY
- 14. 1414 THE INTERNET -A BETTER EXPLANATION
- 15. 1515 Quick Explanation Things createdby humans to solve a problem.
- 16. 1616 WHY IS ALLTHIS IMPORTANT? Humans might not be needed any more
- 17. 1717 The most accessibleform of technology we have are Apps What’s an app? An app is not a business, it’s a function. - James Altucher A business has customers, revenues, and helps people solve problems. Apps are things created by humans for other humans to solve a problem
- 18. 1818 What do Ineed to consider before building an app
- 19. 19 What is theProblem? MVP DOCUMENT
- 20. 20 Have you consideredDesignerly Thinking (TM )? MVP DOCUMENT
- 21. 2121 Designerly Thinking 101 Designthinking involves developing new ideas and practices which are based on evidence and other successful ideas. These ideas are refined and converted into practices, which are then rigorously tested to determine their efficacy. When a practice is determined to be effective, it is scaled to enhance its impact. Design in its most effective form is a process, an action, a verb not a noun. Design is most often used to describe an object or end result "Design thinking focuses on three main elements of a product or service: people, technology and business." - David Kelley, Founder of IDEO
- 22. 2222 DESIGN VS DESIGNTHINKING Design thinking allows you to come up with solutions that are empathic, engage with your customers and provides value Design is the most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.
- 23. 2323 DESIGN VS DESIGNTHINKING
- 24. 24 How do learnhow to do this? MVP DOCUMENT Practice, Practice, Practice
- 25. 2525 ALRIGHT LET’S STOP,COLLABORATE AND LISTEN
- 26. 26 Activity 1: Let’sRedesign our wallets MVP DOCUMENT 1. Divide into groups of 2 2. Interview a partner 3. Dig Deeper - 2nd interview 4. Capture Findings a. What are they trying to achieve with their wallet b. Find Insights: What did you learn about your partner’s feelings and motivations.?What’s something you see about your partner’s experience that maybe s/he doesn’t see? 5. Frame your partner's point of view __Your partner's name or description”__ needs a way to __their needs___ because (or “but….” or “Surprisingly…...”) ___ your insight____ 6. Come up with a radical way to meet their needs 7. Share your solution and capture feedback
- 27. 27 Activity 2 :How do you make toast ? MVP DOCUMENT 1. Everyone gets a piece of paper and to draw how they make toast. 2. Everyone stick their process map up on a wall or lay them out on a table. 3. Pick 5 steps you like from the collection of toast processes and draw these steps onto a post it note (teams use the same colour post its), if you have double ups remove the extra 4. Each member of the team picks one step to make a collaborative “making toast diagram” Using SCAMPER method your team should collaboratively use the remaining steps to refine the draw toast process. (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse.
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- 29. 2929 SOFTWARE: WHAT ISSOFTWARE Computers need instructions/program to tell it what it do, these instructions are called software. Software instructions are written using a programming language and stored on devices. These instructions are colloquially known as code Input Output Computer
- 30. 3030 SOFTWARE IS SHEETMUSIC Writing code can be thought of as music composition, written once interpreted by different performers with sometimes varying results
- 31. 3131 SOFTWARE IS SHEETMUSIC “Whereas building architecture is often used as an analogy for software architecture, music composition may be a better analogy. A building architect creates a static description of a relatively static structure. In music composition and software design, the composer (software architect) creates a static description of a piece of music (architecture description and code) that is later performed many times. In both music and software the design can account for many components interacting to produce the desired result, and the result varied depending on the performers, the environment in which it is performed and the interpretation imposed by the programmers” - Beautiful Architecture: Leading Thinkers Reveal the Hidden Beauty in Software Design
- 32. 3232 SOFTWARE IS EATINGTHE WORLD “Software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world. In today's cars, software runs the engines, controls safety features, entertains passengers, guides drivers to destinations and connects each car to mobile, satellite and GPS networks.” - Marc Andressen (2011)
- 33. 3333 THE WORLD ORDER Speed= Market Share Adrian Cockcroft: Netflix Cloud Architect You need to continuously deliver value quickly How do you continuously deliver value to your customers quickly?
- 34. 34 So what ? Okthat was a lot of information so how do we actually create something of value? MVP DOCUMENT
- 35. 3535 SECRET RECIPE -MOST IMPORTANT BITS ● Problem worth solving ● People Involved - Team and Target Audience ● Product/Solution to solve that problem ● Potential market reach ● Technology
- 36. 3636 Problem worth solving Helpwith Maths on Demand I will build a place, where students who have trouble with Math can find people with experience, book and pay for them and get tutoring. The rest of this workshop will outline how to build a workable solution
- 37. 3737 Math Tutors onDemand 1. Customer Journey - think of the draw toast exercise Draw a customer journey. Use your favourite tool to sketch the flow and how the users will interact with the system. - Tech Stack: Pen paper, Whiteboard, Axure etc. - Keep it simple, don’t think too hard about validating input or edge cases
- 38. 3838 Math Tutors onDemand 2. Simplify Customer Journey How can we make this really easy? X X
- 39. 3939 Math Tutors onDemand 2. Simplify Customer Journey How can we make this really easy? - Remove the messaging from the system - Allow Ojo to send an email to get listed - Allow external mechanism for payment What’s left? - Simple Index page with instructions on how to list your request - A page with listing of all requests
- 40. 4040 Math Tutors onDemand Opportunity to Validate - Will someone find this valuable? - Quickest way to test is to ask for payment - Add a step to ask for payment to contact Tutor
- 41. 4141 Math Tutors onDemand 3. New Flow
- 42. 4242 Math Tutors onDemand 4. Build IT Time to get your hands dirty and put something together Tech Stack: - Webflow = Visual website builder - Zapier = Adapter for internet services - Google Sheets = Online spreadsheet as my Database - Sheetsu* = API for Google Sheets - some creativity: BYO DEMO SOLUTION - maths-helper.webflow.io * Optional
- 43. 4343 Leveraging APIs andSoftware to Deliver Value What are APIs?
- 44. 4444 APIS Data input/output pointsthat allow you to get information from multiple services.
- 45. 4545 STEPS TO TAKETO BUILDING SOMETHING VIABLE - Build a version of your offering using only pre-existing technology. Deliver value manually at first, worry about scaling later. Experiment with reaching customers across a range of popular platforms. Prove that you can deliver the value (in your case, a custom set of valuable data) through whatever channels they need. - Track your customers throughout the entire customer life-cycle.What platforms result in the highest conversion rates, the best user experience, the lowest cost? Prioritize the touch points in order of lowest overall cost of acquisition of customers and delivery of the service. After you have delivered value to a number of different customers on a number of platforms you can make an informed decision about building technology. - Gradually replace manual effort with technology components one at a time. Only when you are serving so many customers that you have to turn some away or put them on a waiting list, should you consider investing money in product development. - See: https://medium.com/startup-patterns/the-world-doesnt-want-your-app-4bf 4aa613933
- 46. 4646 Resources ● Trello -Managing Scrum and your projects ● Import.io - Turn any website into an API ● Zapier - Connect different API services to get stuff done ● Tray.io , IFTTT , Flow, BIP - Similar to Zapier ● Tilda Publishing, Webflow, Visual Website builder ● Bubble: Visual app builder ● Typeform: Easy forms ● Chatbots: Motion Chatfuel ● READ ● How I Built My Startup Kollecto With No Code ● 7 Tools to Help You Build an App Without Writing Code ● Product Hunt Collection of Tools
- 47. 4747 Resources ● Microsoft Flowhttps://flow.microsoft.com/en-us/ ● IFTTT https://ifttt.com ● Dexter - https://rundexter.com/ ● Bot Frameworks (if you want to code something) https://dev.botframework.com/ ● Bip https://bip.io ● Built.io https://www.built.io/products/flow/overview ● -Losant (IoT services) https://www.losant.com AI and Natural Language processing tools ● - Conversation Artificial Intelligence services - https://api.ai ● - Motion AI for chat bots https://www.motion.ai ● - Natural language APIs https://wit.ai/ Automation Tools
- 48. 4848 Resources ● Microsoft Flowhttps://flow.microsoft.com/en-us/ ● IFTTT https://ifttt.com ● Dexter - https://rundexter.com/ ● Bot Frameworks (if you want to code something) https://dev.botframework.com/ ● Bip https://bip.io ● Built.io https://www.built.io/products/flow/overview ● -Losant (IoT services) https://www.losant.com AI and Natural Language processing tools ● - Conversation Artificial Intelligence services - https://api.ai ● - Motion AI for chat bots https://www.motion.ai ● - Natural language APIs https://wit.ai/ Automation Tools
- 49. 4949 Attributions All icons createdby the lovely artists at the noun project.
- 50. 5050 +61 0431209069 mike@sheda.ltd Let ushelp Let’s talk and learn how Sheda can help you build the future. MIKE EBINUM Director Questions?
- 51. 5151 Our work Our work Someexamples of the things we’ve built at Sheda
- 52. 5252 Our work AFL Infographic Compellingstorytelling using digital media. In this interactive piece we take a wander through some of the on field highs and lows of the 2016 AFL season! http://afl-infographic.com/ Brent Harvey 427 As a tribute to Brent Harvey breaking the AFL record games record, we created an interactive data story to showcase the 38 year old’s legendary career, using beautiful data visualisation, storytelling and rich content to follow the sporting history of one of AFL's greatest. http://www.sheda.com.au/brent-harvey-breaking-afl-games-re cord
- 53. 5353 Our work Billin Billin isan online bill management service that allows you to keep up to date with your bills and subscriptions. Billin uses artificial intelligence to automate the processing, management and payment of bills. The artificial intelligence agent - code name Edmund- identifies when you get a bill in your inbox, adds it your bills list and let’s you know when to pay your bills, putting you in control of your finances and saving you money in late fees. We designed, developed the billin app and artificial component. http://billin.com.au
- 54. 5454 Our work Shouter Shouter isa voice based platform for sending and receiving voice messages (shouts) between friends and family within a group conversation format in a playlist. Shouter is a social way to use and share your voice, across networks the platform can also be used for messaging and communication as well. The Shouter experience the makes voice message experience, simple, unique and more interactive. We designed, developed and delivered Shouter to the app store
- 55. 5555 Our work Alice McCALL Maintenance Optimisation Developmentstrategy Cloud Infrastructure Since moving our website support and development, the speed of issue resolution and enhancements to our E-Commerce platform has allowed increase in sales, customer satisfaction and retention. The team are professional, a pleasure to deal with and have outstanding knowledge to improve our digital performance. Verity Brown Former Alice McCall E-Boutique Manager “
- 56. 5656 Our work Kmart We lookedto improve in-store customer experience by leveraging Human Centred and Service Design principles and tools for innovation. We helped mitigate risk and unlocked innovative insights throughout the process to position a successful solution for Kmart’s customers and the business. It was great to work with the team. They were 100% committed to our project and very focused on delivering a good outcome at the end. The team understood our values and strategic positioning from the beginning, which made everything easier and enjoyable. It would be great to work together again in the future. Fabio Oliveira Innovation Program Manager “
- 57. 5757 Our work We partneredwith iBackpacker to help raise funding for redevelopment of the platform allowing iBackpacker to automate features and test new revenue streams. We outlined a strategy for the business and implemented the technology for iBackpacker to successfully grow. Our team provided a Venture Tech service helping to grow iBackpacker in the backpacker market, by providing branding and communications, visual design, web development and growth strategy services. ● Product Strategy ● Branding, UX and Visual Design ● Software Development strategy ● Growth and optimisation ● Cloud Infrastructure ibackpacker.com.au iBackpacker
- 58. 5858 Our work SILC SILC connectsfamilies with their communities and creates great homes and life expectancy for their adult children living with disabilities, under the NDIS. Working with the Supporting Independent Living Co-Operative (SILC) team we created an accessible digital presence, with simple yet impacting messaging, to better inform families and organisations about SILC’s co-operative model of housing for adult children living with disabilities. We used our branding, content, communication and digital design skills to develop a memorable brand and a delightful digital experience. ● Content Strategy ● Branding, UX and Visual Design ● Software Development ● Cloud Infrastructure and Web hosting silc.coop
- 59. 5959 PEOPLE WHO LIKEUS: Alistair Michener Founder Fabio Olivera Innovation Program Manager We have provided some references for similar work we have done. You can also view some of our work at www.sheda.ltd Experience Our work Daniel Bignold CEO HAYDN SALLMANN Founder/CEO
- 60. 6060 SHEDA.COM.AU © 2017 Sheda.All rights reserved