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Introduction to Growth Hacking - Building an Engine for triple digit growth
The document discusses growth hacking strategies for startups to achieve rapid and significant growth. It emphasizes the importance of innovative marketing techniques, user engagement, data analysis, and continuous testing to optimize conversions and drive customer acquisition. The author argues that traditional public relations are ineffective and highlights the need for a strategic growth plan from the start.
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Introduction to Growth Hacking - Building an Engine for triple digit growth
- 1. Growth hacking forstartups: building an effective engine for triple digit growth Jacek Grebski
- 2. hack·er /ˈhakər the process sucks, objective is what matters Jacek Grebski
- 3. growth hack·ing / grōTH ˈhakiNG innovative, creative, and intuitive marketing techniques to drive product growth Jacek Grebski
- 4.
- 5. the status quodoesn’t cut it. Jacek Grebski
- 6. cost / ˈkɔst day one is the start of your burn, and you need to minimize this asap. Jacek Grebski
- 7. time / tīm is the most valuable resource we have. rapid product development + iteration. t = 0 Jacek Grebski
- 8. what constitutes growthhacking? Jacek Grebski
- 9. USER EXPERIENCE Jacek Grebski
- 10. communicate value! Jacek Grebski
- 11. + ALUE NTENT Jacek Grebski
- 12.
- 13.
- 14.
- 15. most importantly, KEEPIT SIMPLE, STUPID. Jacek Grebski
- 16. DATA ANALYSIS Jacek Grebski
- 17. don’t shoot fromthe hip Jacek Grebski
- 18. collect data oneverything Jacek Grebski
- 19.
- 20. CONVERSION OPTIMIZATION Jacek Grebski
- 21. unique visitors % users % customers % advocates Jacek Grebski
- 22. and identify what,works and what doesn’t. Jacek Grebski
- 23. USER ENGAGEMENT Jacek Grebski
- 24. Behavioral Analysis Jacek Grebski
- 25. engage your baseby, talking to them. Jacek Grebski
- 26. engage your baseby, involving them. Jacek Grebski
- 27. engage your baseby, being interesting. Jacek Grebski
- 28. and then conductdeep, behavioral analysis. Jacek Grebski
- 29.
- 30. VIRAL STRATEGY Jacek Grebski
- 31. motivation - trigger- reward - action over and over and over and over and over Jacek Grebski
- 32. what gets youoff, ______? Jacek Grebski
- 33. what gets youoff, money? Jacek Grebski
- 34. what gets youoff, power? Jacek Grebski
- 35. what gets youoff, sex? Jacek Grebski
- 36. what gets youoff, recognition? Jacek Grebski
- 37. what gets youoff, wow factor? Jacek Grebski
- 38.
- 39. PUBLIC RELATIONS Jacek Grebski
- 40. is bullshit! Jacek Grebski
- 41. does not convertto customers. Jacek Grebski
- 42.
- 43. why would anyonegive a shit? Jacek Grebski
- 44. SEO Jacek Grebski
- 45. hack SEO? Jacek Grebski
- 46. hack SEO? askyour base. Jacek Grebski
- 47. BENCHMARK Jacek Grebski
- 48. CREATIVITY Jacek Grebski
- 49. a lot totake in? no worries Jacek Grebski
- 50. because if youbuild it, they won’t come. Jacek Grebski
- 51. PRODUCT minimum viable Jacek Grebski
- 52. you need todefine a strategy for growth from day one Jacek Grebski
- 53. PRODUCT minimum viable mature Jacek Grebski
- 54. TEST EVERYTHING. Jacek Grebski
- 55. shorten time toscale asap. Jacek Grebski
- 56. time / tīm is the most valuable resource we have. Jacek Grebski
- 57. 6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%. Jacek Grebski
- 58.
- 59. jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com Jacek Grebski