Networking for SEOs (and why it matters)

Networking for SEOs
(and why it matters)
@hergretaness
Greta Koivikko
NOVOS
slideshare.net/gretakoivikko

@hergretaness
#BrightonSEO
Have you ever felt nervous the
night before a conference?

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#BrightonSEO
of SEOs feel insecure about
their networking skills.
62%

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#BrightonSEO
has skipped an industry event to
avoid networking situations.
One in three

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#BrightonSEO
think that networking is
important for SEOs.
71%

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#BrightonSEO
I need to address the
elephant in the room.

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#BrightonSEO
I created a survey.
That’s how I found out what 174
SEOs really think about
networking.
Then I asked everyone and their
nan to fill in the survey.

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#BrightonSEO
What we’ll cover
Why is
networking
important
What is
networking
How to
network

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#BrightonSEO
What we think networking is

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#BrightonSEO
Networking is the activity of
meeting people who might
be useful to know, especially
in your job.
https://dictionary.cambridge.org/dictionary/english/networking

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#BrightonSEO
We need to redefine networking

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#BrightonSEO
A good networker puts
others’ needs first.

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#BrightonSEO
The
location of
the loo
Speaking
gigs
Mentorship
TikTok
expert
Career
progression
New PM
software
Karaoke
buddy for
the
afterparty
Someone to
chat to in
the coffee
queue
Potential
needs

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#BrightonSEO
Have you ever landed a
job through your network?

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#BrightonSEO
say that networking has helped
them find a job in SEO.
Two out of five

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#BrightonSEO
Why does networking matter
Business
development
Career
progression
Industry
knowledge

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#BrightonSEO
“Networking is only for the C-suite.”

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#BrightonSEO
“Networking is only for the C-suite.”
Networking can benefit everyone,
no matter how long they’ve worked in
SEO for.

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#BrightonSEO
The most difficult part of
networking
Starting
conversations
Meeting new
people
Maintaining
relationships

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#BrightonSEO
Networking can be learned
like any other soft skill

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#BrightonSEO
The how of networking
Prepare Action Nurture

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Prepare

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#BrightonSEO
Who would you like
to speak to?
Are there people you’d
like to introduce to each
other?
Want to say hi to your
Twitter friend?
Is there a company you’d
like to work at?
Looking for guests in your
podcast?

@hergretaness
#BrightonSEO
There’s no shame in
doing some research

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#BrightonSEO
Check relevant hashtags
on social media

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#BrightonSEO
Sometimes you
can even find a list
of attendants.

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Action

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#BrightonSEO
Attending by yourself?
Spot the fellow solo attendees

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#BrightonSEO
Start with a compliment
(but only if it’s genuine)

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#BrightonSEO
Ask questions
What’s been your
favourite talk today?
Have you been affected
by *insert recent algo
update*?
What’s working in-house
like compared to agency?
Where did you get
that beer from?

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#BrightonSEO
“Are you so-and-so from
Twitter/LinkedIn?”

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Don’t be afraid of sharing
something personal

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Know when to move on

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Be considerate

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Nurture

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#BrightonSEO
Time for the key takeaway

The end goal of networking is
building a group of industry
people.
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#BrightonSEO
Pay it forward and bring
people together by introducing
connections to each other.

@hergretaness
#BrightonSEO
Thank you.

Networking for SEOs (and why it matters)

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