Mobile retail solution

Mobile retail solution

• 1.
  InterraIT Mobile RetailSolution Mobile Business Solutions Why Should Retailers Go Mobile? Consumer Mobile usage 35% of American adults own a Smartphone 1Quarter of Smartphone owners use their phone for most of their online browsing Smartphone ownership and internet use summary % of smartphone owners, cell owners and all adults who... % of smartphone % of all cell % of all adults owners who... owners who... who... Own a smartphone 100% 42% 35% Use the internet or email on smartphone 87 36 30 Use smartphone to go online on a typical day 68 28 23 Go online mostly using smartphone 25 10 8 Source: The Pew Research Center's Internet & American Life Project, April 26 – May 22, 2011 e In essence, consumers are moving from web interfaces to mobile interfaces. pa r m Bu From searching, information gathering to transaction completion, consumers Co y are doing it all on mobile. w Sea Consumers are using mobile for a number of activities hence providing retailers with vie ch many contact points where they can engage the customer meaningfully. r Re Benefits of Mobility for a Retailer • Additional Sales Channel • Influence Sales through location based promotions • Personalize offers for customers and call to action • Enhance brand value and increase • Promotion of new products and services directly to the consumers customer satisfaction • Understand customer shopping patterns through Mobile BI • Lower marketing costs and inventory costs Mobile Services for Consumers Coupons Store Location Self Checkout Loyalty In-Store navigation Payment Advertising Shopping Lists Mobile eCommerce Coupons: Mobile applications can be used to capture, manage Payment: Mobile phones can be used to collect payments. and redeem coupons and discounts. Store Location: Customers can use maps on their mobile Loyalty: Mobile applications can be used for providing phones to locate the stores where they can buy products. personalized shopping experience replacing physical loyalty In-Store navigation: Phone applications can help cards. customers find products more easily while in the stores. Advertising: Promotions and advertisements can be sent Shopping Lists: Customers can use their phones to build directly to the customers mobile phones. shopping lists and buy products. Self Checkout: Customers while in the store can use their Mobile eCommerce: Customers can search, browse, order mobile phones to scan their items and checkout themselves pay for their shopping lists anytime and from anywhere. without any assistance. For a No Obligation Mobility Consultation, Drop us an email at: business@interrait.com San jose, CA | Roseville, CA | Fullerton, CA | Issaquah, WA | Bolingbrook, IL | Pittsburgh, PA | Herndon, VA | Rockville, MD | Canada | UK | Japan © 2012 InterraIT. All rights reserved.