LINKEDIN ALGORITHM SECRETS
10 new insights to turn you into a
LinkedIn superhero
If your SSI score is above 70 you'll receive +25% reach of
posts.
What's the Social Selling Index (SSI)?
It's LinkedIn's way to measure and grade your activity on
the platform.
You can find your SSI here: www.linkedin.com/sales/ssi
1.SSI MATTERS
For the first time it’s possible that the same content
creator shows up with 3 or 4 posts in the same scroll
session.
Publishing, a new post within 18 hours from a previous
post will reduce the growth of both posts (-15%)
Publish once a day!
2.MULTI-POSTS
3.FIRST 90 MINUTES
Reach in the first 8 hours is based on engagement in the
first 90 minutes after publishing.
Respond to every comment for the first 12 hours after
posting.
Growth over multiple days is based on engagement
received in first 90 min + 8 hours.
4.SELFIES WIN (NEUROMARKETING)
Post selfies in personal posts to get 3x more engagement
& up to 2.5x more reach.
I can vouch for this!
5.ENGAGE WITH OTHERS TO BOOST
After publishing your post, engage with 3 other posts
from your network to increase your reach by +20%
6.BEST TIME TO POST
10 am - (Mon - Thurs)
1 pm (Fri - Sunday)
Don't edit your post in the first 10 minutes. It'll reduce
reach by 10-40%
Don't comment on your own post first. Reach reduces
by 20%.
Bonus tip: Instead like and comment on your personal
post using your company page.
7.DON'T EDIT OR COMMENT FIRST
Document posts = 2.2 to 3.4x reach
Polls = 2.1 to 2.9x reach, best with 2Q's
New Carousel Post = 1.8 to 2.3x reach
Text + Multiple pics = 1.2 to 1.6x reach
8.BEST POST TYPES
Video posts: 0.5 to 0.8x reach
Posts with external link: 0.4 to 0.5x reach
Posts with 2+ external links: 0.2 to 0.4x
reach
Don't include external links
9.WORST POST TYPES
Include a picture of yourself in
one of the slides in a document
post.
Why?
This will increase reach by up to
80-90%
10.SELFIES (AGAIN)
Captioned videos outperform non-
captions by 35% reach & +25%
engagement.
• Use a square format.
• 20 seconds to 1 minute is best
• Directly upload videos to LinkedIn.
• Videos of you in the lead role perform
the best!
11. VIDEOS
Use 3-5 hashtags.
No more than 10.
Use a combination of niche hashtags
with a lower follower count & broad
hashtags with a large follower count.
12. HASHTAGS
Every comment will increase post
reach by 4% in your own network,
and 3% in the network of the person
that commented.
Bonus: Adding 2-4 comments as an
author, after 24 hours, will relaunch
the post in the contributor's feed
leading to +25% extra growth
13. COMMENTING
1-2 a week > 3x Follower growth
3-4 a week > 5x Follower growth
5+ a week > up to 8x more Follower growth
Enabling Creator Mode will increase reach by +15 - 35%
Impact of posting frequency
10. CONSISTENCY
Shitty Content + Algo Knowledge
= no conversion to leads
Quality Content - Algo Knowledge
= some conversion,
Quality Content + Algo Knowledge
= sweet spot, maximum conversions
15. CONTENT QUALITY
CREDIT
This document is based upon a
report has been put together by
Richard Van Der Blom & The Just
Connecting team.
Please find a link in the comment
for the report and follow Richard
Van Der Bloom
THAT'S IT
Did you learn something?
I'm Neeraj Shah. I help Founders &
CEO's Supercharge LinkedIn to
win high-value clients.
Follow along to learn about
LinkedIn, personal branding, &
entrepreneurship.
Save this Post for later

LINKEDIN ALGORITHM SECRETS

  • 1.
    LINKEDIN ALGORITHM SECRETS 10new insights to turn you into a LinkedIn superhero
  • 2.
    If your SSIscore is above 70 you'll receive +25% reach of posts. What's the Social Selling Index (SSI)? It's LinkedIn's way to measure and grade your activity on the platform. You can find your SSI here: www.linkedin.com/sales/ssi 1.SSI MATTERS
  • 3.
    For the firsttime it’s possible that the same content creator shows up with 3 or 4 posts in the same scroll session. Publishing, a new post within 18 hours from a previous post will reduce the growth of both posts (-15%) Publish once a day! 2.MULTI-POSTS
  • 4.
    3.FIRST 90 MINUTES Reachin the first 8 hours is based on engagement in the first 90 minutes after publishing. Respond to every comment for the first 12 hours after posting. Growth over multiple days is based on engagement received in first 90 min + 8 hours.
  • 5.
    4.SELFIES WIN (NEUROMARKETING) Postselfies in personal posts to get 3x more engagement & up to 2.5x more reach. I can vouch for this!
  • 6.
    5.ENGAGE WITH OTHERSTO BOOST After publishing your post, engage with 3 other posts from your network to increase your reach by +20%
  • 7.
    6.BEST TIME TOPOST 10 am - (Mon - Thurs) 1 pm (Fri - Sunday)
  • 8.
    Don't edit yourpost in the first 10 minutes. It'll reduce reach by 10-40% Don't comment on your own post first. Reach reduces by 20%. Bonus tip: Instead like and comment on your personal post using your company page. 7.DON'T EDIT OR COMMENT FIRST
  • 9.
    Document posts =2.2 to 3.4x reach Polls = 2.1 to 2.9x reach, best with 2Q's New Carousel Post = 1.8 to 2.3x reach Text + Multiple pics = 1.2 to 1.6x reach 8.BEST POST TYPES
  • 10.
    Video posts: 0.5to 0.8x reach Posts with external link: 0.4 to 0.5x reach Posts with 2+ external links: 0.2 to 0.4x reach Don't include external links 9.WORST POST TYPES
  • 11.
    Include a pictureof yourself in one of the slides in a document post. Why? This will increase reach by up to 80-90% 10.SELFIES (AGAIN)
  • 12.
    Captioned videos outperformnon- captions by 35% reach & +25% engagement. • Use a square format. • 20 seconds to 1 minute is best • Directly upload videos to LinkedIn. • Videos of you in the lead role perform the best! 11. VIDEOS
  • 13.
    Use 3-5 hashtags. Nomore than 10. Use a combination of niche hashtags with a lower follower count & broad hashtags with a large follower count. 12. HASHTAGS
  • 14.
    Every comment willincrease post reach by 4% in your own network, and 3% in the network of the person that commented. Bonus: Adding 2-4 comments as an author, after 24 hours, will relaunch the post in the contributor's feed leading to +25% extra growth 13. COMMENTING
  • 15.
    1-2 a week> 3x Follower growth 3-4 a week > 5x Follower growth 5+ a week > up to 8x more Follower growth Enabling Creator Mode will increase reach by +15 - 35% Impact of posting frequency 10. CONSISTENCY
  • 16.
    Shitty Content +Algo Knowledge = no conversion to leads Quality Content - Algo Knowledge = some conversion, Quality Content + Algo Knowledge = sweet spot, maximum conversions 15. CONTENT QUALITY
  • 17.
    CREDIT This document isbased upon a report has been put together by Richard Van Der Blom & The Just Connecting team. Please find a link in the comment for the report and follow Richard Van Der Bloom
  • 18.
    THAT'S IT Did youlearn something? I'm Neeraj Shah. I help Founders & CEO's Supercharge LinkedIn to win high-value clients. Follow along to learn about LinkedIn, personal branding, & entrepreneurship. Save this Post for later