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Getting Started on LinkedIn
The document provides an overview of how to effectively use LinkedIn for business, highlighting its benefits for networking, brand development, and recruitment. It emphasizes the importance of creating a complete profile, connecting with the right groups, and establishing thought leadership to maximize visibility and influence on the platform. LinkedIn is compared to a 24x7 networking event, suggesting that with the right approach, users can make meaningful connections and enhance their professional presence.
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Getting Started on LinkedIn
- 1. HarvestHR Breakfast Briefing How to Use LinkedIn
- 2. Do you wonderwhat LinkedIn can do for you and where it should sit with your business? Do you know the essential elements that come together to form a complete LinkedIn profile? Do you know where the true benefit of LinkedIn lies?
- 3. The recruitment industrywas one of the "guinea pig" industries that LinkedIn used to launch. Now in my 20th year in the recruitment industry I saw LinkedIn emerge, I saw the reluctant take up of LinkedIn in the mid 2000's and now in the last two years its meteoric rise in the professional space. It is my hope today to help you make the most of LinkedIn for business, be it for developing your brand, increasing your networks, gaining business and, if you're in a specialised field, gaining potential employees.
- 4. Now you maybe thinking this is another pipe dream. You can't actually get business from social media.
- 5. Alternatively, you’re startingto realise that your key networks are there but you haven't "officially" arrived on the LinkedIn scene and the time is now to make your mark!
- 6. Or you maynot be able to visualise how to harness the Power of LinkedIn and need assistance to connect the dots.
- 7. Or you justneed help starting your LinkedIn journey.
- 8. Today I’m goingto bring you up to date with LinkedIn.
- 9. Then we’ll focuson getting your profile right
- 10. How to OptimiseRecommendations and Skills
- 11. We’ll cover connecting,groups and thought leadership
- 12. Who has beento a networking event and hated it? Most people hate networking as they are carolled into a big room, with people they don't know, they know that there are people that would add a lot of value to their organisation, either as a potential client or partner of sorts but they never find them. They get talking to the wrong people and leave without making a meaningful connection.
- 13. Now, consider, theroom now has all the same people. However those you are interested in have markers. Prospective clients have an arrow above their head pointing to them. Of course you are going to make a bee line for them now you can see them. Partners have a light bulb above their head so you can mingle with prospective clients and people in your partner circles. You have strategic conversations, the people you meet value your input and you have a very warm lead to follow up the next day. Well LinkedIn provides this forum. It is likened to a 24x7 networking event that you can tap into as often or as rarely as you wish, depending on how much you really want it to work for you! Let's dissect this First - LinkedIn gives you access to the right people if you know how to look for them Second - LinkedIn allows you to showcase how you can fill a potential client's need or have partners see what you can deliver and how to tap into your skills and capability Third - Through connecting with appropriate groups you can fast become a thought leader in your industry by adding content to discussions on a regular basis. And groups give you the greatest chance to leverage the right connections for your business.
- 14. Let’s look atLinkedIn
- 22. Getting Started onLinkedIn First - Some basics What you need to have a complete profile First is Your Headline - First Line and Second Line But…before you start building your profile 1. Questions to Consider: “Who am I targeting?” “What will I be using LinkedIn for?”
- 23.
- 24. Summary Consider yourwhy? Why are you using LinkedIn? Here is a summary that is a pitch!
- 25. Experience Consider theDetail. What do you want your LinkedIn audience to know about you?
- 26. Education The morerelevant your education is to your market the more you will shine!
- 27. Skills Choose 10most relevant and once you connect with contacts they will endorse you.
- 28. Recommendations Testimonials aremore compelling than skills endorsements
- 29.
- 30. Groups Get inwith your target audience
- 31. Connect with GroupMembers Once in a group it is easy to connect with the members of that Group
- 32. Organise Your Connections The Tagging Function – By clicking “Tag” you can tag your connections by title, discipline, network or other grouping
- 33. Tags Here aremine…
- 34. Influence If youhave a company page, invite your connections to follow you and you can publish thought leadership onto that page.
- 35. Influence You canalso establish your own group and publish into your group.
- 36. Influence in MutualInterest Groups Become an Authority
- 37. Publish to InterestGroups and become a Thought Leader in that Group
- 38. So…Do You Wantto Get Lost in the Crowd?
- 39. or…Be Found, Known& Credible
- 40. That’s the Powerof LinkedIn
Editor's Notes
- #7 Or you may not be able to visualise how to harness the Power of LinkedIn and need assistance to connect the dots.
- #8 Or you just need help starting your LinkedIn journey.
- #9 Today I’m going to bring you up to date with LinkedIn.
- #10 Then we’ll focus on getting your profile right
- #23 First - Some basics What you need to have a complete profile Headline - First Line, Second Line Summary Experience Courses/Education