![Questions? www.BoltPR.com Twitter: @BoltPR Facebook.com/BoltPR Caroline Callaway (760) 918-0792 [email_address] www.linkedin.com/in/carolinecallaway Anne Carr (760) 918-0834 [email_address] www.linkedin.com/in/annecarr](https://image.slidesharecdn.com/kravetpresentationoutline-linkyourwaytovisibility-may202010-100520143836-phpapp02/75/Link-Your-Way-to-Visibility-Online-PR-Basics-34-2048.jpg)
![Questions? www.BoltPR.com Twitter: @BoltPR Facebook.com/BoltPR Caroline Callaway (760) 918-0792 [email_address] www.linkedin.com/in/carolinecallaway Anne Carr (760) 918-0834 [email_address] www.linkedin.com/in/annecarr](https://crownmelresort.com/image.slidesharecdn.com/kravetpresentationoutline-linkyourwaytovisibility-may202010-100520143836-phpapp02/75/Link-Your-Way-to-Visibility-Online-PR-Basics-34-2048.jpg)
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Link Your Way to Visibility: Online PR Basics
- 1. LINK YOUR WAYTO VISIBILITY: HOW TO DO YOUR PR ONLINE May 20, 2010 Kravet Fabrics Presented By: Caroline Callaway & Anne Carr
- 2. If no oneknows your business exists… does it ? Opening Thought
- 3. PR Defined "Ifa young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person -- and that's marketing . If the young man tells his date how handsome, smart and successful he is -- that's advertising . If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations ." - S.H. Simmons, author and humorist
- 4. First Steps DefineYour Brand Set up a LinkedIn Profile Publish a Press Release Online Integrate Your Efforts Developing an Online Presence
- 5. Define Your BrandDetermine Your Brand/Mission Determine Online PR Objectives Streamline Your Messaging & Image
- 6. Define Your BrandA brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. (Seth Godin)
- 7. Determine Your Brand& Mission Who are you? What sets you apart? Consider your strengths and expertise What solution do you offer? Target those who need your specific solution Why are you in business? This is the fuel for your mission What are your goals?
- 8. Define Your Brand:PR Objectives What do you hope to accomplish with a social media presence or a press release? Disseminate news Increase awareness of your service Generate new prospects Strengthen credibility Be a local resource Every bit of communication should be a strategic effort, in line with your objectives
- 9. Define Your Brand:Consistency Streamline your message, image and brand across all channels to create that set of expectations and memories Business name Tagline Headshot Logo Mission statement
- 10. LinkedIn Create/Complete ProfileConnect Network Tips & Best Practices
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- 13. LinkedIn: Create/Complete ProfileHeadline Location Industry Current position & history Getting Started:
- 14. LinkedIn Profile Educateothers on who you are, what you do, what you are looking for and how to contact you. Keyword search terms Summary Specialties
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- 19. LinkedIn: Network JoinGroups & Discussions Answer Industry Questions Post/Find Events Add new contacts
- 20. LinkedIn: Tips &Best Practices For top search placement: 100% Complete Profile – fill out all information, join groups, have 4 recommendations Keywords Update frequently for more visibility: Status updates Group participation Remember your branding – keep image & messages consistent Always archive requests rather than reject
- 21. Online Press ReleasesWhat is Considered Newsworthy? Anatomy of a Press Release Newswires How to Post/Publish Your News Online Results Online PR
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- 23. What Is ConsideredNewsworthy? Stories that are considered newsworthy are always timely, accurate and appeal to a broad audience. These stories can include: New product/service offerings Grand openings/business expansions New hires/promotions Community and charity involvement New customer/partnership deals Awards and special recognition Timely expert advice Industry developments Customer successes Milestone achievements Unique human interest stories
- 24. Anatomy of aPress Release Company Logo Company Contact Brief Headline Dateline Opening Paragraph *Detail Who, What, When, Where and Who Cares? Company Quote
- 25. Anatomy of aPress Release Closing Boilerplate End of Release
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- 27. How to Post/PublishYour News
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- 31. Integrating Efforts: OnlineVisibility Post your headline with a link as a “status update” on your LinkedIn profile Connect with media via LinkedIn to share your news Spread your news through your Groups
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- 33. Results Increased searchengine visibility Increased media visibility Increased Website traffic Increased credibility Increased referral opportunities/relationships Improved accessibility Top of mind awareness
- 34. Questions? www.BoltPR.com Twitter:@BoltPR Facebook.com/BoltPR Caroline Callaway (760) 918-0792 [email_address] www.linkedin.com/in/carolinecallaway Anne Carr (760) 918-0834 [email_address] www.linkedin.com/in/annecarr