Download to read offline
Uploaded byAndy Lima
Leveraging the Power of Networks for Business
The document outlines the importance of networking for business, detailing strategies for effective networking, including building confidence, engaging fellow networkers, and leveraging both online and offline tools. It emphasizes the creation of social capital and knowledge through networking and dispels common myths surrounding it. Key outcomes include developing a strategic approach to networking, utilizing social media platforms, and fostering meaningful professional relationships for business growth.
More Related Content
Similar to Leveraging the Power of Networks for Business
Leveraging the Power of Networks for Business
- 1. Leveraging Networking forBusiness Andy Lima, Associate Lecturer / Digital Strategist Learn what networking is and why it is useful to your business Realise the steps to successful networking Find out how to have confidence when networking Gain knowledge of how to engage your fellow networkers Develop an interesting and varied pitch Integrate online and offline networking Discover useful business networking websites/tools Understand how LinkedIn and other Social Media platforms can help your networking
- 2. Learning Outcomes: Whatare aiming for: To understand the dynamics of “Networking” and why we should build and grow them; To be able to use effective networking tools in order to confidently build strong connection for optimum ROI; Build, develop and promote your Networking platforms to engage in conversation, to listen and to help you to tell your story, share values, promote your brand and also to sell your products and services.
- 3.
- 4.
- 5. List one nuggetof information that you believe is key to networking for you..
- 6.
- 7. #myths BS Ltd. Name Unknown
- 8. 13 Networking Myths #1 sales #2 events #3 meeting new people and getting to know them #4 no need for strategy #5 business cards handling #6 not for introverts #7 cynic solipsism #8 it’s annoying & pushy #9 it’s face-2-face only #10 time bound #11 end on its own #12 influencing others #13 right questions and buttons Sources: CBS, Brazen Life, Forbes, Management Consulted
- 9. A bit ofTheory… A key characteristic of both traditional professions and new ‘corporate professionalism’ is the development of knowledge (Gillmore and Williams, 2007; Muzio et al, 2011). Networking is a key characteristic of developing knowledge and behaviour that helps individuals manage and develop their careers (Anderson-Gough et al, 2006). The ultimate goal of networking is to create access to social resources and the building of social capital that will increase knowledge and influence (Seibert et al, 2001; Anderson-Gough et al 2006).
- 10.
- 11. Networking is… #1a mind-set #2 a life-style #3 about building bridges #4 a strategic business leveraging tool #5 about value creation #6 marketing communication #7 dialogue #8 about building and maintaining meaningful relationships #9 for anyone and everyone #10 cross-spatial and timeless #11 a means to an end #12 about sharing and engaging #13likeness and intelligent persuasion
- 12. ROI of Networking… #1 people #2 time #3 money #4 health #5 satisfaction #6 knowledge #7 influence #8 leadership #9 mentorship #10 opportunities #11 sustainability #12 competitiveness #13 legacy
- 13. Networking and working The “Nets” #1 what is your current situation #2 define your goals #3 build a strategy and define tactics #4 what is your timeframe #5 action & implementation plan #6 KPIs and control #7 review #8 find a mentor #9 encourage others
- 14. Leveraging your NetworkingEfforts… we are only humans building the right culture quality vs. quantity choose what to focus on Start with what you’re familiar but do not stay there gradually step “outside”
- 15. Leveraging your Networking Efforts… conversation matters creating business and social value content and context listen for patterns, insights and deeper questions collective intelligence
- 16. “The level ofyour success is the level of your personal communication…” Draw a quick SWOT of your networking abilities
- 17. Discussion: what isstopping you?
- 18.
- 19. Discussion: How to Network???
- 20. The three E’sfor Networking Building Enthusiasm (who) - identity Enchantment (what) - behaviour Engagement (how) – content/substance
- 24. E=m.c2 Effectiveness = Motion x Content Context
- 25. Three Variables ofNetwork Building Communication Environment Time
- 29. Social competence and skills The most successful managers in a US study spent 70% more time engaged in networking activities and 10% more time engaged in routine communication activities than their less successful counterparts; Social perception – accuracy in perceiving others; traits, intentions and motives; Impression management – for inducing positive reactions; Persuasiveness – able to change others’ views or behaviour; Social adaptability – in a wide range of social situations; Expressiveness – to generate enthusiasm in others.
- 30. What to improve… work to find gaps in your arsenal and then mindfully practice them Consider being a peer mentored/a peer mentor Consider what you want to achieve from networking and mentoring, have a strategy and be aware of new ways of doing it; Recognizing how other people like to network.
- 31. Make a listof networking activities you have been involved in and the ones you want to join
- 32. Discussion: Where toNetwork???
- 33. ”If today werethe last day of my life, would I want to do what I am about to do today?” Steve Jobs (1955-2011) #Where
- 35. Preferred forms of Networking email 39% social media 27% face-to-face 24% phone 10% Source: ECM/2014
- 36. Male x FemaleNetworking Behaviour 45 40 35 30 25 20 15 10 5 0 Female Male Source: ECM/2014
- 37. #onplusoff #1 offonly #2 off plus on #3 on plus off #4 on only #5 capability #6 resources #7 momentum #8 promote or ditch #9 anticipate
- 38. #LinkedIn why LinkedIn? networking solutions optimising your profile growing your network of influencers pulse is alive content marketing Advertising on LinkedIn Groups Testimonials
- 39. #facebook Facebook forbusiness the big three building your Network contents metrics & analytics branding community followership what else?
- 40. #Twitter why Tweet? targeted follow build your lists re-tweet often integrate platforms use URL “shorteners” Use/plan your harsh-tags rich media content allowed rich critical mass then balance followers/following out use @s and set goals
- 41. Develop you “Networking”Pitch… UVP / Business you are in / how are you adding value?
- 42. Discussion: What arethe Benefits…
- 43. “Where focus goes,energy grows” Anthony Robbins #Focus
- 44. #Spaces #1 your“friendly neighbourhood” browser #2 apps #3 crowdsourcing #4 social networks #5 online communities #6 wikkies #7 webinars #8 meetups #9 agregators
- 45.
- 46. What’s Next… What’snext…. create and build a dynamic “Network” strategy and structure then grow them; Use confidently all the tools at your disposal and integrate all of them to optimise your ROI; Develop your Networking platforms to promote your business: engage in conversations, then tell your story, share values, promote your brand and also to sell your products and services.
- 47. Blog: www.nomobizz/wordpress.com Twitter: @andylimauk LinkedIn: Click on the QR Code
- 48.