Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest and More

Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest and More

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  Finding a Homewithin Home Automation… What we can learn from Early Adopters Dr. John Feland, CEO
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  Page 2© 2014Argus Insights, Inc. Confidential: Do Not Distribute (Really) Brief Intro to Argus Insights COLLECT REPORTANALYZ E TAKE ACTION 0 10 20 30 40 50 60 0 1000 2000 3000 4000 5000 6000 7000 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 MillionsofiPhones;BillionsofdollarsinRevenue BuzzVolumeforiPhoneModels Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales Copyright© 2013 Argus Insights, Inc. Consensus Morgan Stanley Argus Insights Estimate BasedApple’s Actual Q2 iPhone Unit Volume • Mobile Phones • Home Automation • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
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  Page 3© 2014Argus Insights, Inc. Confidential: Do Not Distribute Less surprises equals less buzz
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  Page 4© 2014Argus Insights, Inc. Confidential: Do Not Distribute iPhone 5C was the Worst Launch in Apple’s History
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  Page 5© 2014Argus Insights, Inc. Confidential: Do Not Distribute Home Automation is still the Wild West for Consumers -1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1 12/12/2013 1/1/2014 1/21/2014 2/10/2014 3/2/2014 3/22/2014 4/11/2014 5/1/2014 5/21/2014 6/10/2014 ConsumerDelight(-1to1) Smartphone Competitive Landscape Alcatel Apple Asus BlackBerry Samsung Casio HTC Huawei Kyocera LG Motorola NEC Nokia Palm Pantech Sanyo Sharp Sony T-Mobile ZTE -1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1 12/12/2013 1/1/2014 1/21/2014 2/10/2014 3/2/2014 3/22/2014 4/11/2014 5/1/2014 5/21/2014 6/10/2014 ConsumerDelight(-1to1) Home Automation Competitive Landscape Belkin D-Link Dropcam Ecobee Insteon Iris Kwikset Mi Casa Verde Nest Nexia Philips Revolv Schlage SimpliSafe SmartThings
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  Page 6© 2014Argus Insights, Inc. Confidential: Do Not Distribute Lessons from Nest, Simplisafe, Dropcam and others -1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1 12/12/2013 1/1/2014 1/21/2014 2/10/2014 3/2/2014 3/22/2014 4/11/2014 5/1/2014 5/21/2014 6/10/2014 ConsumerDelight(-1to1) Home Automation Competitive Landscape Dropcam Insteon Iris Nest SimpliSafe Nest Adoption is dropping since Google purchase Lowe’s Iris is disappointing users across the board Mature brand Insteon challenged moving from Dealers to Consumers Simplisafe disaggregates service providers like ADT to the delight of consumers Dropcam’s ease of use is pushing out other security camera vendors
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  Page 7© 2014Argus Insights, Inc. Confidential: Do Not Distribute Diversity of Home Automation segment leads to interesting emerging market opportunities • Climate Control is the most discussed within the consumer reviews with frustrations with Nest and other thermostats leading to almost net negative sentiment • Light Control is one of the most positive viewed uses within Home Automation • Many of the “home” security solutions are used to support small business under “Doing Work” • Monitoring Cats (n=113) exceeds monitoring elderly or aging parents (n=12) N=20118 % of HA Consumer Reviews Expressing Positive, Negative, or Neutral Views Yes, Cats!
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  Page 8© 2014Argus Insights, Inc. Confidential: Do Not Distribute What does this mean for telcos? Key Insights from Early Adopters
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  Page 9© 2014Argus Insights, Inc. Confidential: Do Not Distribute WWAD? (What Will Apple Do?) 4/17/2014 4/24/2014 5/1/2014 5/8/2014 5/15/2014 5/22/2014 5/29/2014 Social Mentions of Apple with respect to Home Automation
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  Page 10© 2014Argus Insights, Inc. Confidential: Do Not Distribute Points for Discussion • Where might there be services opportunities? • How best to craft that trusted relationship with consumers? • Build or Partner, best path to building and ecosystem?