The document discusses how museums can better connect and share their data online by exposing their structured collection data through technologies like XML, RDF, and semantic standards. This will allow for aggregation of data across museums, new ways for users to access and reuse museum data, and more opportunities for machine-to-machine integration and connections between cultural heritage institutions. While the full vision of the "Semantic Web" may not yet be realized, making museum data available in open, structured, and standardized ways online can provide immediate benefits.