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Jwt Presentation
JWT is an advertising agency founded in New York in 1864. It has nearly 10,000 employees across over 200 offices in more than 90 countries. The presentation provides details on JWT's history and expansion globally. It then focuses on JWT's operations in India, including its headquarters in Mumbai and offices in major cities. Key leadership and the roles of departments like Creative, Accounts, Media, Art, Copywriting, and Research are outlined.
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Jwt Presentation
- 1. PRESENTATION BY :-GROUP1SEC 2, PGDBA III2008-10GSBA.
- 2. CONTENTS OF THE PRESENTATION :
- 3. INTRODUCTIONTYPE – Subsidiaryof WPP GroupFounded – 1864Headquarters – New York, USAIndustry – CommunicationsWebsite – www.jwt.com
- 4. HISTORY OF THE ORGANISATIONFounded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious journals of the nineteenth century
- 5. the firm waspurchased and renamed by James Walter Thompson in 1878.
- 6. To foster ascientific approach to advertising the Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology.
- 7. J. Walter Thompsonapplied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients.contd……
- 8. With the nameof HTA ,it first entered India in 1929, which it maintained until the multinational exited India in the 1970s, handing over control to its Indian employees. The company was registered in India under the name Hindustan Thompson Associates. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
- 9. FEW FACTSOur JWTis the first agency to:invent copy and layouts
- 10. build the firstfull-service advertising agency
- 11. pioneer ad careersfor women
- 12. produce the firstsponsored TV program
- 13.
- 14. create the firstinternational network JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries.
- 15. Serve over 1,200clients.JWT ACROSS GLOBEJWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 22 countries and 33 offices.JWT CET, JWT's communications, entertainment and technology practice in Atlanta with over hundreds of clients.Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.JWT INSIDEis a division of JWT specializing in employment communications, including branding, internal communications, metrics, and recruitment advertising.
- 16. JWT IN INDIA CEO, JWT India - Mr ColvynHarrisChief Creative Officer and National Creative Director- Mr BruceMatchettVice-President and Executive Creative Director- Mr Agnello Dias contd.
- 17. JWT IN INDIAAsia-PacificHeadquarters in Mumbai, India.Offices in Mumbai, Bangalore, Delhi, Chennai, Hyderabad.JWT's Delhi office is the fourth largest JWT branch in the world and it makes close to 400 films a year thus earning the sobriquet of 'the ideas factory'.Total market worth of JWT in Asia-Pacific region is alone Rs.16000 crore.
- 18. MILESTONES AND ACHIEVEMENTSJWT India posted two major wins in the recently concluded Asian Marketing Effectiveness Awards. Teach India campaign won Bronze in the Most Effective Use of Direct Marketing category, and their Lux Temptation campaign, for Hindustan Unilever Limited, won Gold in the Most Effective Use of Public Relations category in 2009
- 19. October 2009 -At the Spikes Asia awards JWT scooped Network of the Year having taken three Grand Prix prizes. JWT India won two Grand Prix, JWT Shanghai won a Grand Prix and the craft category (in which no Grand Prix was awarded), and JWT Singapore won a Grand Prix.
- 20. JWT wonGold at the Jay Chiat Planning Awards 2009 for Times of India THE TEACH INDIA campaign.
- 21. JWT India sweptthe Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year. contd.
- 22. JWT India sweptthe Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year.
- 23. June 2008- Awardedthe Grand Prix in the direct category at the Cannes Lions International Advertising Festival, the most prestigious annual advertising award show. The hallmark award recognizes JWT India for "Lead India," a campaign developed for the Times of India.
- 24. April 2008 -JWT -- which took home two of the most coveted Grand Prix awards, for Integrated and Film. The awards were received in the third Goafest Abby Awards.
- 25. And many moreuncountable yet prominent awards ,recognitions and achievements.JWT INDIA – DELHI BRANCHLocation - Enkay Center Block A, Commercial Complex, UdyogVihar - 122016 ,Delhi.
- 26. Sister organisation –Contract Advertising ( handles outdoor advertising of the branch for the clients)Production House – RoshanAbbas Productions (shoot the visual ads for the branch)Employee strength – 150 employees( including the employees of the branch and the Contract Advertising) Provide “Specialised teams for Specialised Products” .JWT HIERARCHY IN CREATIVE DEPARTMENT - DELHI BRANCH
- 27. ROLE OF CREATIVEDIRECTOR Oversee the whole process of product design
- 28. Interpret aclient's communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Initiate and stimulate creative ideas for and from everyone involved in the creative process. Ultimately responsible for the quality of the final creative work. Executive responsibility for the entire creative department
- 29. ROLE OF ACCOUNTSDEPARTMENTThe sales arm of the advertising agencyAccounts executives meet with the client to determine sales goals and creative strategy Oversee the progress of creativity process of ad campaign of the client Coordinate the creative, media, and production staff behind the campaignAt every stage of the creative process, wekeep in touch with the client to update them on the ad's progress and gain feedback.On completion of the creative work, we ensure the ad's postioning , production and placement
- 30. ROLE OF MEDIAPLANNERSupport message dissemination
- 31. Help in mediaselection
- 32. Also tell clientswhen and where to use media in order to reach your desired audience.We are involved in the negotiation and placement of ads between T.V. programmers
- 33. We also helpto create and manage brand contact of our clients’ brandsFacilitate unplanned messages( word of mouthMarketing, both online and offline)
- 34. ROLE OF ARTDIRECTORUnify the vision i.e. complete visualizationIn charge of the overall visual appearance and how it communicates visually (moods, contrasts colors ,features, and psychologically appeals to a target audienceMakes decisions about visual elements to be used(style , motion, background etc.)ultimately responsible for solidifying the vision of the collective imagination while resolving conflictinginputs and ideas from co-workers.Primarily more involved through productionof the ad campaign
- 35. ROLE OF TRAFFICMANAGERRegulates the flow of work in the agency
- 36. Increases an agency'sefficiency and profitability through the reduction of false job starts, inappropriate job initiationOversee there is no incomplete information sharing, over- and under-cost estimation, and the need for media extensionsGathering cost estimates
- 37. In association withthe media planner, helps in the media selection based on traffic intensity
- 38. ROLE OF COPYWRITERMeetwith clients and receiving the copy information from the clientResponsibility for the advertisement's verbal or textual contentIn association with the art director, come up with the overall idea for the advertisement or commercial Advising the clients regarding content relatedissuesMaintain right voice tone while writing copyThoroughly understanding the target audience
- 39. ROLE OF VISUALIZERdrawingscamps and storyboards
- 40. In accordance ofthe requirements of theClient, makes a primitive design which the Art director modifies to present to the clientfor approvalConceptualize and create a primitive ad campaign DesignFacilitate the process of production of ad campaignby providing the basic designWe are the first in the organization to give a shape to the clients’ needs and what the client wants to convey
- 41. ROLE OF MEDIARESEARCHERImprove the effectiveness and efficiency of advertisingWork in association with the Media plannerin media selectionin-market impact of the ad or campaign on the ConsumerFind no. of audience and their types, cost to advertise in different mediaFind where other advertisers spend their budgets
- 42. Gives a totalmedia pricing outlook
- 43. Find the factorsaffecting media costs