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![5 Why’s
WHY is [old problem statement]?
BECAUSE [new problem statement]!
x5](https://image.slidesharecdn.com/innovationunpackedgenericslides-141012153930-conversion-gate02/75/Innovation-Unpacked-28-2048.jpg)
![5 Why’s
WHY is [old problem statement]?
BECAUSE [new problem statement]!
x5](https://crownmelresort.com/image.slidesharecdn.com/innovationunpackedgenericslides-141012153930-conversion-gate02/75/Innovation-Unpacked-28-2048.jpg)
Uploaded byJo Carter
Innovation Unpacked
The document discusses various concepts related to innovation, including types such as incremental, radical, and disruptive innovation, emphasizing the importance of user-centered approaches and co-production. It outlines common problems faced by organizations, innovation killers, and processes for ideation, development, and implementation of sustainable innovations. Additionally, it addresses methodologies like design thinking, agile development, and the significance of understanding customer needs in driving innovation.
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Innovation Unpacked
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- 2. Team Satori Lab satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen
- 3. Low tech socialnetwork Picture (Avatar) Likes Interests, sports, food, behaviours, people etc etc Links Tags (Who are you? What are you interested in?) Dislikes Pet hates, food, sport, behaviours etc etc
- 4. Download Zone ●Insight Moment ● Change Moment ● Action
- 5. Some new concepts Black Swan Event Design Thinking Agile Development Co production Ethnography Peer Economy Crowdsourcing Circular Economy Time Banking Triple Context
- 6. Learning Organisations SystemsThinking Personal Mastery Mental Models Team Learning Shared Vision
- 7. Innovation definitions “Thesuccessful embodiment of a useful idea into the marketplace.” - MIT “Innovation is the process of idea management.” - Tim Kastelle
- 8. Innovation Categories ●Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
- 9. Innovation Categories ●Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
- 10. Radical Innovation Stepchange in value creation Often characterised by ‘J’ curves ‘Moonshots’ Perspective Shift
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- 12. Your next housecould be 3D printed An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC
- 14. Disruptive Innovation Createsan entirely new market category or Destroys an existing market category and replaces it with something new
- 17. Open Innovation Outsidein, Inside Out Challenge Model
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- 21. Principles Define theproblem Non linear Reduce time of feedback loops Embrace diversity Iteration User testing Prototyping
- 22. Innovation is aprocess Problem Space Ideation Space Solution Space
- 23. Problem Space IdeationSpace Solution Space A well understood and clearly defined problem or opportunity Goals An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation
- 24.
- 25. Problem Statements….? Respondingto external (political/legal) changes in our operating environment Developing IT systems to cope with social media / changing customer habits & expectations Adapting or changing our core product (homes to let) Creating a positive image of our sector and customers
- 26. The problem isthat….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
- 27. 5 Why’s Findingthe underlying root causes
- 28. 5 Why’s WHYis [old problem statement]? BECAUSE [new problem statement]! x5
- 29. Collaborative Questioning GroupExercise
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- 33. Ideation Individual pursuit Look from multiple perspectives Defer judgement Challenge assumptions Look for the next right answer
- 34. Ideation Exercise Writedown as many ideas as you can think of for how to reduce piracy. http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
- 35. Problem to ideatesolutions for Category Category Category Category Category Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
- 36. Piracy At SeaBranded Music Political Goods Movies Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
- 37. The problem isthat….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
- 38. SCAMPER Substitute Combine Adapt Modify Put (to other uses) Eliminate Remove (or reduce)
- 39. Innovation Killers Ourfocus on short-term results drives out ideas that take longer to mature
- 40. Innovation Killers Fearof cannibalizing current business prevents investment in new areas
- 41. Innovation Killers Mostof our resources are devoted to day-to-day business so that few remain for innovative prospects
- 42. Innovation Killers Innovationis someone else’s job and not part of everyone’s responsibilities
- 43. Innovation Killers Ourefficiency focus eliminates free time for fresh thinking
- 44. Innovation Killers Wedo not have a standard process to nurture the development of new ideas
- 45. Innovation Killers Incentivesare geared towards maximizing today’s business and reducing risk
- 46. Innovation Killers Managersare not trained to be innovation leaders
- 47. Innovation Killers Managersimmediately look for flaws in new ideas rather than tease out their potential
- 48. Innovation Killers Welook at opportunities through internal lenses rather than starting with customers’ needs and problems
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- 52. Waterfall Policy ActionPlan Resource Allocation Implementation Evaluation
- 53. Waterfall Policy ActionPlan Resource Allocation Implementation First point of contact with customer Evaluation
- 54. Iterative Loop Build Input Test Outcome Plan Evaluate
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- 56. Double Diamond DiscoverDefine Develop Deliver
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- 58. Business model canvas http://www.businessmodelgeneration.com/canvas
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- 60. Phase Understanding problemsand opportunities Generating Ideas Developing and testing Ideas Building the case Delivering and implementing Growing and scaling Changing systems Activities Horizon scanning Evidence scanning Ethnography Insight generation Systems mapping Foresight Creativity methods Design tools Crowdsourcing Awards and rewards Challenge prizes Rapid prototyping Service, product or process design Co-design Light-touch evaluation Cost-benefit modelling Randomised control trials Market sizing, development and testing Business case analysis Identifying cashable savings Policy design Programme design Business modelling Organisational Design Service transformation Commissioning / decommissioning Business or organisational growth Franchising Licensing Legislation Spreading ideas Transferring practice Trading Building networks Calibrating Markets Changing behaviour Changing laws and regulations Understanding interaction of technologies Changing national policy Goal A well understood and clearly defined problem or opportunity An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation Innovation or impact at scale A transformation in the way we do things Front end of innovation Back end of innovation Adapted from a Nesta model - nesta.org.uk
- 61. Download Zone ●Insight Moment ● Change Moment ● Actions
- 62. Interested in more?..... satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen