270,000 businesses start up every year in the United States, which equates to over 540,000 new businesses starting up each month. However, the document warns that the market is becoming overcrowded with so many new businesses. It suggests that to reach the top of one's industry, businesses need to focus on perception, power, and productivity - they need to be known, liked, and trusted by customers, have a strong belief in themselves to influence others, and prove their trustworthiness through successful results.