IML 346 Methods of Scholarly Multimedia holly willis fall 2008
new media: –  integration: combining forms –  hypermedia: linking media elements –  interactivity: user input –  immersion: entering an environment –  narrativity: nonlinear forms
the rhetoric of media –  what is rhetoric? “ The art of using language so as to persuade or  influence others....”
elements of rhetoric Logos, or the appeal to reason; Pathos, or the appeal to emotion; and Ethos, or the appeal to character Kairos, or the occasions for speech; Audience, or who will hear or read it; and Decorum, or fitting words and subject together.
Multimedia Genre: Argumentative 360 Degrees http://www.360degrees.org Sonic Memorial Project http://www.sonicmemorial.org Picture Projects

Iml 346 1

  • 1.
    IML 346 Methodsof Scholarly Multimedia holly willis fall 2008
  • 2.
    new media: – integration: combining forms – hypermedia: linking media elements – interactivity: user input – immersion: entering an environment – narrativity: nonlinear forms
  • 3.
    the rhetoric ofmedia – what is rhetoric? “ The art of using language so as to persuade or influence others....”
  • 4.
    elements of rhetoricLogos, or the appeal to reason; Pathos, or the appeal to emotion; and Ethos, or the appeal to character Kairos, or the occasions for speech; Audience, or who will hear or read it; and Decorum, or fitting words and subject together.
  • 5.
    Multimedia Genre: Argumentative360 Degrees http://www.360degrees.org Sonic Memorial Project http://www.sonicmemorial.org Picture Projects