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Havas Media Credentials
Havas Media is a global marketing communications company with a presence in over 100 countries. In India, Havas Media has experienced four-fold growth between 2005 and 2010, operating in 6 major cities with over 150 professionals and billings of over INR 1500 Cr. The document discusses Havas Media's global scale, capabilities, partnerships, and buying power in India. It provides examples of innovative marketing campaigns in India for clients such as Hyundai and highlights the company's experienced management team.
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Havas Media Credentials
- 1. Greetings from HAVASMEDIA
- 2. To Cover Our GlobalPresence Our Indian Growth Story How we can add value to your business
- 3. Full marketing communicationscapabilities, worldwide Over 100 Billings 5000+ 5 Continents Countries US $ 16B Professionals
- 4. Facts about HavasMedia 23% of worldwide billings in diversified services Q3 2011 Revenue Second largest Organic growth digital group of +7.3% Market leaders for new business growth in 14 markets* Largest sports communications network Proprietary tools & insight ranked A+ by RECMA Market leaders in Europe & Latin America
- 5. Best in classstrategic planning tools “MPG/Havas Media (has) a well- established consumer survey, a wide range of strategic planning tools and a focus on web planning” - RECMA
- 6. Servicing leading brandsin all categories Retail Financial FMCG Apparel & Luxury Telecoms Media & Entertainment Travel & Tourism Travel & Leisure Automotive
- 7. To Cover Our GlobalPresence Our Indian Growth Story How we can add value to your business
- 9. Our 360 offeringin India Billings 150+ 6 Cities INR 1500 Cr + Professionals
- 10. Growth leaders inIndia Four-fold growth between 2005 and 2010
- 11. Our key Indiapartnerships Technology/ B2B FMCG/ Beverages Luxury till Dec 2010 Retail / Education and Real Estate Telecom Services Automobiles Banks and Financial Servicies Media
- 12.
- 13. Our Buying Clout Volumes of the order of INR 1500+ Cr Among top 3 buyers across channels on TV Print media worth Rs. 600 Cr
- 14. Have significant CLOUTwith media Dr. Bhaskar Das, Executive President, The Times of India Group "Our interaction with MPG (over the years) has been at multiple levels- not only as our business associates but also as partners on certain initiatives. Across each of these interactions, MPG has played a key role in enhancing the overall value propositions through innovative client oriented solutions. Our association has been long standing and a mutually win-win partnership." Joy Chakraborthy, Ex. Chief Revenue Officer, Zee Entertainment Enterprises Ltd. “Over the years, it has always been my experience that MPG's keen insights on the media dynamics coupled with their forte of developing innovative communication solutions has helped in leveraging the inherent value potential of a media from a mere reach vehicle to an audience engagement platform.” Kevin Vaz, Executive Vice President, STAR TV “We have had a long, successful and outstanding relationship with MPG, which has only strengthened over the years. While MPG has been very efficient in their buying, the team at MPG has always been proactive and have always come up with refreshingly different and innovative approach to Media which makes working them an absolute pleasure. They are more than just business partners with us as long term dealings have also led to a lot of personal interaction. We cherish this relationship and look forward to a continued close working relationship with them” Rohit Gupta, President, Sony Entertainment Television “We have a great and long standing relationship and association with MPG. The team at MPG is highly proactive, dedicated and delivers high value and efficiencies to its clients. We are always keen to partner with them as they understand the medium well and are extremely professional in their approach.” Tarun Katial, COO, BIG 92.7 FM "MPG is a passionate and honest partner. The MPG team demonstrates a high level of responsibility in handling clients' funds and delivers high value to its clients. While creating meaningful associations between consumers and brands, their focus is always on contributing to the clients' business positively. Essentially, the team works towards win-win partnerships. The most important aspect of working with MPG, is that they believe in long term relationships with media partners.”
- 15. Buying is notabout rates anymore… It is how we respond to the opportunities through relevant and timely Innovations…
- 16. Hyundai Eon: Innovationwith Sony TV
- 17. Series of Innovative& High Impact Print Routes taken from Teaser to Launch Phase DNA - Launch TOI - Teaser TOI - Launch Publication Innovations for Launch HT Multiple Flap+Centre spread DNA L Shaped Flap Hindu 4 Page Jacket in SNP Mail Today French Wndow Jacket TOI+ Front Page Jacket along with Pg.2 & with full back page HT - Launch
- 18. TV Innovation:Integrated, 360degree, high decibel presence with Eon Launch Partner – Sony Network High Frequency Presence by way of Teasers Airtime on Network Roadblock - Breakbumpers across Network –Top &Tail on Day 1 In –Programme Integrations Customized Spots involving SET Network Characters
- 19. The Creative You canwatch it @ http://www.youtube.com/watch?v=GssmIKx3HgM
- 20. It generated alot of viewer interaction and positive PR
- 21. Our experienced TopManagement Team Anita Nayyar CEO Havas Media India and South Asia Mr. Alfonso Rodés Vila Vishnu Mohan Havas Media Global, Havas Media, APAC CEO CEO Mohit Joshi Utkarsh Singh Managing Director Anurag Bhatnagar General Manager India Head - Media Contacts India Uday Mohan Executive Director North Kunal Jamuar Raj Datta Executive Director, Arnav Neel Ghosh Sr General Manager General Manager West TME-MPG Calcutta Mahima Ankur Rastogi Bhanukumar General Manager Director South
- 22. To Cover Our GlobalPresence Our Indian Growth Story How we can add value to your business
- 23. Our Commitment Strongmedia product and state of art tools and processes at your doorstep Dedicated and passionate team on the business – working as your „partners‟ You will be strategically a very important client for us ~ both from a size as well as a category perspective We have the capabilities of being your „one stop shop‟ for all communication solutions
- 24. Efficient systems tomanage the entire process effortlessly from „day 0‟ Very strong internal process to ensure smooth Planning -> Buying -> Implementation -> Billing -> Collections Effective checks and balances and proactive process measures Ensuring „zero client disputes‟ Highly trained personnel working on the business at all levels Strategy, Planning, Buying, Creative, Technology, Implementation, Billing and Collections Continuous senior management supervision to ensure process compliance Weekly meetings, Monthly reconciliations and Quarterly presentations and 24X7 supervision
- 25. Exemplary attitude ofbeing your partners on all fronts Team available 24X7 to manage the business requirements. Team will work as an extension of your marketing team Complete transparency in dealings Would be more than willing to have client participation in all major domains Use our international offices for sharing exemplary media executions and learnings in the category
- 26. We are verykeen to partner with you