Got Video?: Using Video to Speed up Sales

Got Video?: Using Video to Speed up Sales

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  GOT VIDEO? PRESENTS USING VIDEO TOSPEED UP SALES
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  TABLE OF CONTENTS Introduction......................................................................................................................1 References.......................................................................................................................9 iMeet®Narrate ............................................................................................................8 Video to the Rescue............................................................................................2-3 Budget Buster?........................................................................................................4-5 Personalization is Key.........................................................................................6-7
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  INTRODUCTION s sales professionals,But with so much competition, you need to make sure you stand out and make a lasting impression. There's one solution to your problem: video. A you're always looking for a way to connect and engage with prospects and turn them into true opportunities. And you're looking for ways to warm up those leads that have gone cold.
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  Including a videoin an introductory email increases click-through rates by 96%. 59PERCENT of senior executives prefer watching video to reading TEXT. 30% of best in class companies who use video report: 30% 2x higher year over year revenue increase deal size 14% shorter sales cycle VIDEO TO THERESUCE 1 2 3
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  t’s no secretthat along with integrated CRM systems and automated emails, are now dominating features of sales acceleration tools. And while these features may help make the sales cycle a little easier, they don’t help sales reps stand out from the competition. In order to improve the ability to generate top of the funnel prospects and move them quickly through the sales process, Isales acceleration technology has really become a catalyst to the escalating sales revolution. According to data generated by Live Hive, investments in sales acceleration technologies is upwards of $1.2 billion. Data-driven insight and predictive analytics technology, Video to the Rescue sales pros need a solution that puts them a cut above the rest. Creating custom videos and pairing them with presentations and collateral to engage with prospects, gives sophisticated sellers another way to break through the clutter and be noticed. 4
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  BUDGET BUSTER? ISN'T VIDEO CREATIONA A typical explainer video produced by an agency can cost anywhere from $1,500 to $15,000. If you could produce your own customized videos for next to nothing, wouldn't you want to use video to better engage with prospects? 5
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  Budget Buster? ut wait...doesn'tcontrol the message and be able to review analytics instantly. Video is a more impactful way to present to clients and prospects. Now with easy to use technology, creating custom video pitches is at your fingertips. Bcreating a video cost big bucks? Well, sure, if you're creating a video in a studio with a full- blown production team. Now use video to stand out from the competition and present a clear and compelling message. You won't have to rely on your IT team or additional resources to distribute and track the analytics of your video either. Because you'll be using your own webcam, content and software, you will You know how to give an elevator pitch. And you know how to speak to customer pain points. You understand how to sell to your clients.
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  EXTRA MILE Going The BUILDsolid relationshipswith prospects and warm up cold leads by personalizing presentations and measuring their impact. F O R G E T using text as your main source of communication with prospects. Always follow up with video. Personalization IS KEY
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  Personalization is Key Buildingsolid relationships with prospects is the first step in the sales cycle. But nurturing that relationship takes more than just passing out your business card and shaking hands. It takes going the extra mile. By using the video feature, you can create personalized presentations for your prospects. “It's a great tool for following up and keeping in touch with prospects and clients alike,” said Jason Dobbs, PGi eCommerce Sales. Creating compelling content tailored to your prospect's needs helps establish a stronger relationship with your prospects. "I liken it (iMeet Narrate) to how we feel about getting a hand-written note in snail mail: it seems above and beyond and personal,"said Mike Owells, iMeet Product Specialist/ Account Manager.
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  Accelerate Your SalesFunnel Increasing win rate is a top priority for sales executives, which is why we created iMeet® Narrate – a powerful sales productivity software to better engage your customers, track the results and close more deals faster. Stand out from your competition by using iMeet Narrate from PGi. Easily create and record highly engaging video presentations from your full- featured iMeet room, then distribute to one or multiple prospects and manage your pipeline more effectively. From your initial call to closing the deal, PGi’s sales productivity software gives you what you need to increase win rate and exceed your sales quota.
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  5. How MuchDoes an Explainer Video Cost? (Video Brewery) Follett, Andrew. 2015. References 1. PR Newswire. "GetResponse Study Shows Video Emails Increase Click-through Rates by 96 Percent" (2009). 2. Forbes Insight. Video in the C-Suite: Executives Embrace the Non-Text Web. 2010 (Online). 3. Aberdeen. Analyzing the ROI of Video Marketing. 2013 (Online). 4. Vision 2015: The Selling of Sales Acceleration (The Huffington Post). Bourque, Andre. 2015.