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Future of Marketing MBA Lecture - Part One
The document summarizes a lecture at the Rotman School of Management about marketing. It discusses how marketing needs to change given new technologies and consumer behaviors. Consumers are increasingly using social networks and digital/mobile media over traditional TV, newspapers and magazines. Brands need to engage consumers through innovative experiences across multiple media channels rather than just advertising to them. Marketers must recognize that consumers value community, connectivity and authentic interactions with brands online.
