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Finding & Creating Content To Share On Social Media
This document provides tips and resources for finding and creating content to share on social media. It discusses developing a content strategy and planning process, including identifying resources, scheduling time, and conducting quarterly evaluations. Various tools are presented for finding content from sources like Twitter lists, Google Alerts, and news consolidators. Methods for storing content include Pocket and Dropbox. Guidelines are offered for creating visual content like photographs, quotes, and videos. Finally, tools like Buffer and Sprout Social are recommended for scheduling and distributing content across multiple social media profiles and accounts.
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Finding & Creating Content To Share On Social Media
- 1. ! Finding & CreatingContent To Share On Social Media Live Session ! Date: Feb 19, 2014 ! Time: 11am PT/ 2pm ET Presenter: Stephanie Redcross
- 2. It All StartsWith A Plan ❖ Build Your Strategy Over Time! ❖ Identify Resources! ❖ Schedule Time For It! ❖ 1 Week to 30 Day Transition ! ❖ Quarterly Evaluations
- 3. The Process Review It ❖Evaluate Impact Create It ❖ Image/ Video Schedule It ❖ Advance Posting Store It ❖ Virtual Depository Plan It ❖ Marketing Plan Find It ❖ Set Up Sources
- 4. • Create ListOf Influencers! • Separate List By Topic! • Follow List Already Created! • Build Rapport With ReTweets https://twitter.com/Veganmainstream/lists Find It: Twitter List
- 5. • Identify KeyWorks! • Daily Email ! • Track Your Own Brand http://www.google.com/alerts Find It: Google Alerts
- 6. • Create CustomizedNews Feeds! • Industry, Regional & Topical News! • Set Up Mobile Apps — For On The Go Reading https://flipboard.com//alerts Find It: News Consolidators http://zite.com/
- 7. • Track AnyKeyword! • Manage Monitoring As A Team! • Monitor Activity Log - Clear, Prioritize and Remove https://en.mention.net/ Find It: Social Media Consolidators
- 8. • Store ArticlesTo Read Later! • Tag Items Based On Interest! • Accessible Via Mobile Or Web! • Add Shortcut Extensions To Browsers http://getpocket.com/ Store It: Pocket
- 9. • Store ImagesIn Central Place! • Team Access To Images! • Images Can Be Shared Easily! • Add Links To Email Instead Of Files https://www.dropbox.com/ Store It: Dropbox
- 10. Create It: VisualContent Inventory Existing Content (Public) Existing Content (Own) Rebuttals New Content From A Blog Post! Teaser Content! Photographs! Quotes! Letter To The Editor! Video Perspective! Counter Argument Campaign Materials! Product Launches! Exciting News! Daily or Weekly Weekly or Monthly Weekly or Monthly Weekly Tool: HangoutsTool: Powerpoint Tool: DesignerTool: Powerpoint
- 11. Schedule It http://bufferapp.com Free ForOne Profile Facebook, Twitter & Google Plus, Linkedin Browser Integration - One Click Sharing/ Scheduling Paid: $39 Reporting & Discovery & Hashtag Tracking Multiple Accounts & One Stop Management http://sproutsocial.com
- 12. Distributing Your Workload FindIt Store It Read Later Schedule It Create It Schedule It Create It Schedule It 1 2 3 Weekend Process Monthly Planning In The Moment