Engaging Communities for
  Economic Development
   Staying competitive in community
development while the world is changing
              around us!
What will the election of _______
  mean for economic developers?
1) Continued significant reduction in federal
   budgets
2) Focus on private sector oriented approaches
   vs. direct government subsidy
3) Shorter term Congressional approvals for
   critical programs
4) Potential reorganization of key government
   agencies involved in economic and
   community development
Engaging Communities for
 Economic Development
  Major (and long term) Economic
  and Demographic Shifts Impacting
  Community and Economic
  Development

  Ten Focused Strategies to keep
  your Community Competitive in
  Economic Development
Economy   Workforce   Technology
Major (and long term) Economic and
          Demographic Shifts Impacting
          Community and Economic Development


Economy          Workforce            Technology

 Structural       Older Workforce         Changing
  Change                               Business Models
                      Younger
                     Workforce
Government                             Wired Economic
Fiscal Issues         Workers           Development
                  Traveling Further
We are not replacing jobs lost through the
recession
The recovery from this recession is taking
longer than prior recessions
Distress on city / county budgets as the
recession ripples through the economy
             Property Taxes based upon
                     Valuation
             Income Taxes based upon
                     Wages
             Property Taxes based upon
                  Property Values
              Sales Taxes based upon
                  Sales Revenue
            Fees and Transfer Payments
                from other sources
State & Local budgets are lagging the
recovery
Public sector employment has declined
through the recession after years of growth
Major programs at the federal and state
levels have experienced major cuts.

   12


   10


    8


        6


        4


        2


            0
We are not replacing our retiring workers
with our new workers

     Over the next twenty years there will
     be 76 million Baby Boomers old
     enough to retire…

     ….but only 48 million new workers
     will be available in the talent pipeline
     to fill their positions.
What percent of people have ever had a
tattoo or body piercing?



       Over 40: 10%
       Under 40: 40%
Employers have significantly increased
their use of part time workers.
Education continues to define
unemployment rates.
Out of necessity, workers are more mobile
--- they will travel further for a job

                              Dayton           Montgomery County

                            2002        2010      2002     2010

Travel less than 10 miles 66.20%   60.50%      60.50% 54.20%

Travel 10 to 24 miles    19.50%    22.30%      22.60% 23.90%

Travel 24 to 50 Miles     7.90%        8.70%    8.80%     9.70%

Travel Over 50 Miles      6.30%        8.60%    8.10% 12.20%
5. The Internet = Speed, democratization
of information
6. Technology: Impact on Manufacturing,
Service, Distribution
The 1099 Economy is becoming a more
important part of your community
   52 percent of all small businesses are home based
and 78.5 percent employ only the sole proprietor.
   Of the 21.5 percent that do employ anyone, only
10.7 percent of that group will employ more than 20
people.
   There are 331,000 self-employed workers in Ohio,
making up 6.00% of the total workforce, up by 5.00%
from 2001. The Average Wage of a self-employed
worker in Ohio is $25,331.
Entrepreneurship: More small
businesses…working for big business

       In 2010, there were about 28 million small
businesses in this country, responsible for 49.2 percent
of private sector employment.

     But there were also 18,500 firms with 500
employees or more, defined as big business, and they
employed the other 50 percent or so.
Bank restructuring will continue to limit
financing options
 “Politicians and senior regulators consistently and
 publically profess the value and importance of
 community banks to our economy, yet their recent
 actions suggest otherwise…The flood of new
 regulation, demands for more capital, harsh enforcement
 plus an unexplained three-year-old de facto moratorium
 on de novo bank charters lead one to believe that
 Washington really wants fewer community banks.”

                       The American Banker, October, 2012
There is a significant consolidation of
banking institutions
The number of community banks has
declined significantly
Death of the Big Deal in Economic
       And the Data Shows….
Development
•   Total Projects: 93 (47 Expansion, 46 New)
•   Average Jobs: 181
•   High Jobs Number: 900
•   Average Square Feet: 157,000
•   Average New Jobs: 256
•   Average New Square Feet: 203,000
•   Big Deals: 1 Project; 1,500 jobs, Mfg. 1M SF

                   Source: Site Selection Magazine, May 2012
Even in Attraction….workforce &
         And the Data Shows….
infrastructure rank higher than incentives
What Matters Most: Site Selectors Most Important
Criteria
  1.   State and Local Tax Structure
  2.   Transportation & Utility Infrastructure
  3.   Land/Building Prices & Supply
  4.   Ease of Permitting and Regulatory Process
  5.   Workforce Skills
  6.   Local economic development strategy
  7.   Legal Climate
  8.   Availability of Incentives
  9.   State Economic Development Strategy
Ten Strategies to Stay
Competitive
What’s NOT Changing?

• The need to develop a strategy is NOT
  changing
• The need to develop strong partnerships is
  NOT changing
• The need to provide quality services is NOT
  changing
• The need to tailor your ED tools to the needs
  of your community is NOT changing
1. Think “Strategic Doing” vs. “Strategic
Planning”
•   Network of Networks
•   Plan; Then Do, Then Plan Again
•   Go from planning to implementation
•   Know your goals and focus your efforts
•   Engage the Community and the Networks
•   Ed Morrison, Purdue University
•   What’s happening at EDA with their CEDS
2. Understand the ROI of your Economic
Development Program
• Cost / Benefit analysis for community
  investment of time and resources
• Economic Development E > P
• Fiscal Impact Analysis
• EDA Triple Bottom Line: Equity, Environment,
  Economy
• Political justification
• Understand…and take…informed risk
3. Collaboration is the New Competition

• Companies are looking for your ability to bring
  a wide variety of resources to the table
• Regional collaboration: What is your
  community’s role in the region?
• Expand your partnership to include workforce,
  land use, transportation, philanthropic,
  hospitals, permitting
4. Make your collaborations effective

• Look for the key development Levers that help
  move projects forward:
  – Transportation, Land Use, Regulation
• Understand who does what best
• Share back office resources to focus on the
  delivery of services
5. Place Matters: Enhance what makes
your community livable
•   Identify and leverage your strongest assets
•   Richard Florida: The Creative Class ?
•   What makes your community special?
•   Asset mapping on a local AND regional basis
•   Tactical urbanism
6. Double Down on Retention and
Expansion
• Sometimes the best R & E does not involve
  incentives but simply helps solve problems
• Understand your business community and
  what helps it grow
• Organized R & E program to track activity and
  performance
• Don’t promise what you can’t deliver
• R & E is still the Best Attraction Strategy
• Cluster Strategy, Supply Chain, Key Partners
7. Expand workforce collaborations to
include K-12 and Community Colleges
• Realign workforce programs to focus on two
  key priorities:
   • Job Readiness training as a public priority
   • Specific skill training in direct partnership
     with employers
• Engage employers more directly: Train for
  their job openings and for their future needs
8. Emphasize the Entrepreneurial Strategy
that fits your community
•   Small Business
•   Economic Gardening
•   1099 Economy
•   Incubation and Acceleration
9. Fine tune your financing and incentive
toolkit
• Use state incentives strategically
• Create local incentives that make sense for
  your community
• Provide for transparency and accountability
• The fewer the programs, the easier the deal
• Stronger reliance on local financing and
  federal programs
10. Fine Tune your web presence and social
networking
• 90% of the research by a site selection
  company is done BEFORE you are contacted
• Keep your inventory of sites up to date
• Have a user friendly website
• Link your site with your regional economic
  development partner
• Easily accessible public services
Key Questions and Next Steps
              Key Questions
• Where are you, where do you want to be, how
  do you get there
• How well do you know your community?
• Have you established priorities, goals, tasks,
  with assigned leads?
• Do you have a toolbox that is appropriate to
  your community and priorities?
• Do you have a way of measuring performance
  and reacting?
Engaging Communities For Economic Linked In

Engaging Communities For Economic Linked In

  • 1.
    Engaging Communities for Economic Development Staying competitive in community development while the world is changing around us!
  • 2.
    What will theelection of _______ mean for economic developers? 1) Continued significant reduction in federal budgets 2) Focus on private sector oriented approaches vs. direct government subsidy 3) Shorter term Congressional approvals for critical programs 4) Potential reorganization of key government agencies involved in economic and community development
  • 3.
    Engaging Communities for Economic Development Major (and long term) Economic and Demographic Shifts Impacting Community and Economic Development Ten Focused Strategies to keep your Community Competitive in Economic Development
  • 4.
    Economy Workforce Technology
  • 5.
    Major (and longterm) Economic and Demographic Shifts Impacting Community and Economic Development Economy Workforce Technology Structural Older Workforce Changing Change Business Models Younger Workforce Government Wired Economic Fiscal Issues Workers Development Traveling Further
  • 6.
    We are notreplacing jobs lost through the recession
  • 7.
    The recovery fromthis recession is taking longer than prior recessions
  • 8.
    Distress on city/ county budgets as the recession ripples through the economy Property Taxes based upon Valuation Income Taxes based upon Wages Property Taxes based upon Property Values Sales Taxes based upon Sales Revenue Fees and Transfer Payments from other sources
  • 9.
    State & Localbudgets are lagging the recovery
  • 10.
    Public sector employmenthas declined through the recession after years of growth
  • 11.
    Major programs atthe federal and state levels have experienced major cuts. 12 10 8 6 4 2 0
  • 12.
    We are notreplacing our retiring workers with our new workers Over the next twenty years there will be 76 million Baby Boomers old enough to retire… ….but only 48 million new workers will be available in the talent pipeline to fill their positions.
  • 13.
    What percent ofpeople have ever had a tattoo or body piercing? Over 40: 10% Under 40: 40%
  • 14.
    Employers have significantlyincreased their use of part time workers.
  • 15.
    Education continues todefine unemployment rates.
  • 16.
    Out of necessity,workers are more mobile --- they will travel further for a job Dayton Montgomery County 2002 2010 2002 2010 Travel less than 10 miles 66.20% 60.50% 60.50% 54.20% Travel 10 to 24 miles 19.50% 22.30% 22.60% 23.90% Travel 24 to 50 Miles 7.90% 8.70% 8.80% 9.70% Travel Over 50 Miles 6.30% 8.60% 8.10% 12.20%
  • 17.
    5. The Internet= Speed, democratization of information
  • 18.
    6. Technology: Impacton Manufacturing, Service, Distribution
  • 19.
    The 1099 Economyis becoming a more important part of your community 52 percent of all small businesses are home based and 78.5 percent employ only the sole proprietor. Of the 21.5 percent that do employ anyone, only 10.7 percent of that group will employ more than 20 people. There are 331,000 self-employed workers in Ohio, making up 6.00% of the total workforce, up by 5.00% from 2001. The Average Wage of a self-employed worker in Ohio is $25,331.
  • 20.
    Entrepreneurship: More small businesses…workingfor big business In 2010, there were about 28 million small businesses in this country, responsible for 49.2 percent of private sector employment. But there were also 18,500 firms with 500 employees or more, defined as big business, and they employed the other 50 percent or so.
  • 21.
    Bank restructuring willcontinue to limit financing options “Politicians and senior regulators consistently and publically profess the value and importance of community banks to our economy, yet their recent actions suggest otherwise…The flood of new regulation, demands for more capital, harsh enforcement plus an unexplained three-year-old de facto moratorium on de novo bank charters lead one to believe that Washington really wants fewer community banks.” The American Banker, October, 2012
  • 22.
    There is asignificant consolidation of banking institutions
  • 23.
    The number ofcommunity banks has declined significantly
  • 24.
    Death of theBig Deal in Economic And the Data Shows…. Development • Total Projects: 93 (47 Expansion, 46 New) • Average Jobs: 181 • High Jobs Number: 900 • Average Square Feet: 157,000 • Average New Jobs: 256 • Average New Square Feet: 203,000 • Big Deals: 1 Project; 1,500 jobs, Mfg. 1M SF Source: Site Selection Magazine, May 2012
  • 25.
    Even in Attraction….workforce& And the Data Shows…. infrastructure rank higher than incentives What Matters Most: Site Selectors Most Important Criteria 1. State and Local Tax Structure 2. Transportation & Utility Infrastructure 3. Land/Building Prices & Supply 4. Ease of Permitting and Regulatory Process 5. Workforce Skills 6. Local economic development strategy 7. Legal Climate 8. Availability of Incentives 9. State Economic Development Strategy
  • 26.
    Ten Strategies toStay Competitive
  • 27.
    What’s NOT Changing? •The need to develop a strategy is NOT changing • The need to develop strong partnerships is NOT changing • The need to provide quality services is NOT changing • The need to tailor your ED tools to the needs of your community is NOT changing
  • 28.
    1. Think “StrategicDoing” vs. “Strategic Planning” • Network of Networks • Plan; Then Do, Then Plan Again • Go from planning to implementation • Know your goals and focus your efforts • Engage the Community and the Networks • Ed Morrison, Purdue University • What’s happening at EDA with their CEDS
  • 29.
    2. Understand theROI of your Economic Development Program • Cost / Benefit analysis for community investment of time and resources • Economic Development E > P • Fiscal Impact Analysis • EDA Triple Bottom Line: Equity, Environment, Economy • Political justification • Understand…and take…informed risk
  • 30.
    3. Collaboration isthe New Competition • Companies are looking for your ability to bring a wide variety of resources to the table • Regional collaboration: What is your community’s role in the region? • Expand your partnership to include workforce, land use, transportation, philanthropic, hospitals, permitting
  • 31.
    4. Make yourcollaborations effective • Look for the key development Levers that help move projects forward: – Transportation, Land Use, Regulation • Understand who does what best • Share back office resources to focus on the delivery of services
  • 32.
    5. Place Matters:Enhance what makes your community livable • Identify and leverage your strongest assets • Richard Florida: The Creative Class ? • What makes your community special? • Asset mapping on a local AND regional basis • Tactical urbanism
  • 33.
    6. Double Downon Retention and Expansion • Sometimes the best R & E does not involve incentives but simply helps solve problems • Understand your business community and what helps it grow • Organized R & E program to track activity and performance • Don’t promise what you can’t deliver • R & E is still the Best Attraction Strategy • Cluster Strategy, Supply Chain, Key Partners
  • 34.
    7. Expand workforcecollaborations to include K-12 and Community Colleges • Realign workforce programs to focus on two key priorities: • Job Readiness training as a public priority • Specific skill training in direct partnership with employers • Engage employers more directly: Train for their job openings and for their future needs
  • 35.
    8. Emphasize theEntrepreneurial Strategy that fits your community • Small Business • Economic Gardening • 1099 Economy • Incubation and Acceleration
  • 36.
    9. Fine tuneyour financing and incentive toolkit • Use state incentives strategically • Create local incentives that make sense for your community • Provide for transparency and accountability • The fewer the programs, the easier the deal • Stronger reliance on local financing and federal programs
  • 37.
    10. Fine Tuneyour web presence and social networking • 90% of the research by a site selection company is done BEFORE you are contacted • Keep your inventory of sites up to date • Have a user friendly website • Link your site with your regional economic development partner • Easily accessible public services
  • 38.
    Key Questions andNext Steps Key Questions • Where are you, where do you want to be, how do you get there • How well do you know your community? • Have you established priorities, goals, tasks, with assigned leads? • Do you have a toolbox that is appropriate to your community and priorities? • Do you have a way of measuring performance and reacting?