Hello, I’m Anthony Montalbano
Why should you start a company
Things to consider before starting
The lifestyle of an entrepreneur
A few great tools for getting started
Part I
How to execute on your idea
Doing things that don't scale
The importance of your team
Additional resources
Part II
Why should you start a company?
Part I
Fame Money Boss
Passionate
Determined
Resilient
Start by solving a problem that
you have. Obsess about it.
“Be convinced that you are the only one to solve
the problem”
Things to consider before starting
Part I
Ideas are worth nothing.
Execution is everything.
M Minimum
V Viable
P Product
What is the minimum
amount of features you need
to prove your idea works?
Learn to play
devil’s advocate
There’s a thousand no’s for
every yes.
Consider the 3 C’s
Who are your
customers?
How will you
gain capital?
Competition is your friend
stay focused.
Success is
a result of
passion.
Two steps to success:
1. Start
2. Finish
The lifestyle of an entrepreneur
Part I
It’s not a job title, it’s a lifestyle
https://www.youtube.com/watch?v=I2FNuKyyoGw
Entrepreneurs work 80 hours a
week so they don’t have to work
40 hours a week.
https://www.youtube.com/watch?v=4fsYWXrGGcE
Get Organized
Hold yourself accountable
Have a business partner
https://www.youtube.com/watch?v=PIJElPStJpg
1. You will fail along the way.
2. You will spend a lot of time.
3. You will experience doubt.
4. You will get into arguments
It’s not a race, it’s a journey
A few great tools to get started
Part I
BREAK!
How to execute on your idea
Part II
Set a
deadline.
Required Nice-to-have
What tools
do I need?
Build it.
Launch it!
Listen to the data.
Find patterns.
Make decisions.
Doing things that don’t scale
Part II
Getting your first customers
are going to be the hardest
Find just 10 people that love
your product/service
Talk to your customers. Often.
Delight early users with an experience they remember
Embrace compound growth
“You'll learn more of what people
want when they ask you questions.”
“You should make decisions on metrics. Don't get
excited about PR, ultimately follow the numbers.”
The importance of your team
Part II
Founding teams of 2-3 work best
Relentlessly resourceful
Tough and calm
Smart
Best traits of co-founders:
Be transparent
Always
Be
Creating
Always
Be
Closing
Co-founders should be doing at least one of two things:
“Ultimately, Your boss is your clients,
customers and users.”
Additional resources
Part II
Startup Books
A Few Great Websites
http://www.problogger.net/ - Great for writing copy
https://dribbble.com/ - Great for design inspirations
http://www.reddit.com/r/startups & http://www.reddit.
com/r/smallbusiness/ - Great for community support
http://www.startup-marketing.com/ - Great for marketing
http://www.producthunt.com/ - Great for product discovery
http://youtube.com - Great for anything video (obviously)
Everyday Apps
Coach.me Camera Primer
Meetup Buffer LinkedIn Scannable
How to start a startup
https://startupclass.co/
Inspirational Startup Quotes
http://www.pinterest.com/kromatz/awesome-start-up-quotes/
http://www.pinterest.com/angelaroi/startup/
http://www.pinterest.com/regisberro/startup-quotes/
https://www.youtube.com/watch?v=UemLxduwOtc
Anthony Montalbano
anthony@ambrdetroit.com
ambrdetroit.com
Download this presentation:
http://bit.ly/startertalk2015

Things to think about when starting a startup