Uploaded bySangmin Lim
Drm Midterm
The document discusses improving the fitting room experience with technology. It suggests that fitting rooms could be made larger with better lighting, mirrors, and amenities. Technology could make the experience more personalized and provide consumers with deeper product information and advice. Social aspects are also important, allowing consumers to get opinions from outside the fitting room. The goal is to enhance trust and reduce the risk of purchases through a more convenient and engaging experience.
Drm Midterm
- 1. An Experience ofFitting RoomsRevised VersionSANGMIN LIMXIN LIU
- 2. Hypothesis Define BasicProject HypothesisOur group will focus on the developing fitting room with technology.With various projects already in the works, there are new improvementsthat can be made when it comes to being developing. Consumers getthe best buying focus on the fitting room because they pay attentionin there.What the company wantsThe fitting room in market isThe most important things for selling space
- 3. A privacy areaand separating you from other people
- 4. The first touchpoint for consumersHypothesisProcess/needs based hypothesisWhat the consumer wantsTo change consumers’ experience in fashion store should alter one point of view and focus on their emotional relationConsumer needs a smart and high-tech fitting room. It will help them to collect every itemDeveloping the fitting room and add technology devicesEnlarging fitting room’s space
- 5. Adding some advancedamenities
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- 7. More realisticHypothesisWe areObserving Shopping Experience & Generation businessUnderstand men and women shopping process Focus on the propose for both men and women
- 8. What isthe relationship between two groups?
- 9. Compare twogroups dataExplorationEmotionLighting
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- 13. Get better feedbackNeedsThinkcool and private
- 14. Unique experience KeyIssuesA change in thinking Dressed – Up Fitting RoomsRetailers realize that fitting room is No.1 touch point / the moment of decisionTechnologyGet customers deeper, faster and exact information by network systemsEnhance the communication between inside and outside of fitting roomsOldNewSize3-feet by 41/2 feet 5-feet by 6-feet to 11 by 12“flattering” distort appearanceMore realisticMirrorNeutral shadesLighter and brighterColorNoneUpscale photos or picturesArtwork
- 15. Consumers’ NeedsSocial Minimizethe time and effort during shopping Maximize the accuracy of purchasing
- 16. Try toreduce the risk and be supported by exact information Sharing the shopping experience with people outside simultaneously Likely to be supported by someone
- 17. Influencer: friends,family, sales assistants, experts’ opinionDeeperInformationTesting Make sure that the products satisfy consumers’ demand
- 18. Enhancing thetrust / transparency of productsDeeper InformationSale assistant & Shopping onlineValueCool & Smart
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- 24. Pre-sell new itemsMetaphorPradagets personal
- 25. Abstract / EmotionAPhysical Fitting RoomThe objective is to help people find their fashion goods and gives fashion advice to every person. It can record every past purchase. Technology behind the scenes. It is a smart closet.
- 26. Deeper InformationSale assistant& Shopping onlineGeneration & Life Stage2001Baby Boomers1965Generation X1981Generation Y1945TV / AdvertisementHome of future Mirco Market EraCable TV / InternetSocial networkingCultureGenderSoceity
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- 28. Car culture (GPSdevice)
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- 30. Social networkingsMen: focuson practicality and function interested in computer system Women: focus on price and beauty match need shopper help more sophisticated
- 31. Deeper Information McDonalds'’calorie calculatorDeeperInformationAccuracy Informative Advertisement : is when advertising is carried out in an informative manner Seatguru.com: the source of air-plain seatingTestingTest clothing in real situationValueDemonstrationPracticalityMotivationReduce the risk of misjudgmentProve how the clothing work outsideMetaphorFitting room in the North poleWorlds Coolest Fitting RoomThe objective was to convince people that play ground was the place to visit when they need warm jackets. They developed theFitting room with snow and dry ice that made the room -13˚.
- 32. TestingTest clothing inreal situationGeneration Y196519812001Generation ZGeneration XNet EffectGrass RootGeneration CControlTrends:TRYSUMERS Freed from the shackles of convention
- 33. Immune tomost advertising
- 34. Enjoying fullaccess to information, reviews, and navigation
- 35. Experienced consumersare trying out new anythingSource: trendwatching.com
- 36. TestingTestingTRYVERTISINGConsumers becoming familiarwith new products by actually trying them out. New product placement in Hotel
- 37. Packaging theservice and products
- 38. Free shampoosamples in magazines, sale promotion stand in a supermarket.Source: trendwatching.com
- 39. TestingTesting Advertisement inmagazinesTRYVERTISINGLift here& Discover Testing waterproof at home (source: www.youtube.com)Try out stores : AppleSocialMagic Mirror in Public SpaceValueInnovation
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- 42. FunMotivationShow ideas withfriends and families
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- 45. Vitrual ClosetA FittingRoom in Public SpaceThe objective is convenience for people use the fitting room in publicarea. The idea is the consumers is virtually supported by their friendsand families when they’re shopping. Social networking meet “social retailing”
- 46. SocialMagic Mirror inPublic SpaceGeneration & Life Stage2001Baby Boomers19651981Generation XGeneration Y1945Mirco Market EraCable TV / InternetSocial networkingOpen sourcesExplorationModern AppliancesCultureGenderCar culture (GPS)
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- 50. Social networkingsMen: focuson practicality and function interested in computer system Women: focus on beauty match and virtual feeling Show ideas with friends Connect with families and friends more sophisticated
- 51. SocialSocial INTERACTIONSocial shoppingis a method of e-commerce and of traditional shopping in which consumers shop in a social networking environment similar to MySpace LikeShopping? Social networking? Try social shopping. (source: The New York Times)
- 52. Social Shoppingin a fully enhanced RFID store (source: RFID Radio.com)* RFID : Radio Frequency Identification
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- 54. In - Storeobservation
- 55. Research on metaphorsFocus on individual:Interview personal opinions
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- 57. Analysis consumers attitudeFocuson groups:Analysis statistical data
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- 59. Realize competitve enviromentAnExperience of Fitting RoomsDesigned by SANGMIN LIM, designplanner.wordpress.com