The document outlines the journey of APM (Application Performance Management) adoption at DigitasLBi, a global digital design and marketing agency, detailing challenges and strategies for integrating APM into DevOps practices. It emphasizes the importance of culture, automation, lean principles, measurement, and sharing to drive adoption and ensure success across teams and offices. The ultimate goal is to make APM a standard practice that informs decision-making and enhances digital transformation across the organization.