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Digital Transformation in Media
This document provides an overview of digital transformation and its impact. It discusses how digital disruption is affecting various industries in waves. It also examines the relationship between organizations and their customers/markets as digital changes everything. Key aspects that are impacted include products/services, business models, and an organization's position in the value chain. The document outlines a framework for digital transformation, including understanding the environment, defining a vision and strategy, building the right organization, and establishing leadership and capabilities. The goal is to help organizations adapt and thrive in the digital world.
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An introduction to mastering digital transformation in media. Jo Caudron introduces himself and consulting mission.
A question posed to the audience to gauge their engagement with social media and technology.
Highlighting the wide reach of digital products or services, sold in 40 countries.
An emphasis on the reality of digital disruption with an impactful statement.
Explaining choices organizations face during digital disruption and the associated feelings of fear, insight, and direction.
A timeline of industries affected by digital disruption from 1995 to 2025, including music, retail, healthcare, and more.
Prompting the audience to reflect on the lessons learned from digital disruption.
Discussing the narrative of digital disruption with an implication of statistical relevance.
Comparing conventional views of organizations to the expectations of consumers seeking experience.
Outlines various departments involved in the digital office structure and emphasizes its transversal nature.
Discuss the profound impact of digital technology on media and how relationships with the external environment are evolving.
Identifying key elements necessary for organizations to adapt in a digital-oriented world.
Explaining how unbundling affects products, services, and market strategies.
Discussing the emergence of new gatekeepers and their influence on product recommendations and consumer choice.
Discussing the emergence of new gatekeepers and their influence on product recommendations and consumer choice.
Exploring how consumer locations and experiences are evolving, with statistical insights into app usage.
The rise of communities and the sharing economy, illustrating the impact of collective consumer power.
Highlighting ongoing technological advancements and their pervasive influence in daily life.
Inquiring whether the audience feels scared or inspired by digital transformation.
Reassuring the audience with a plan for navigating digital transformation as a continuous journey.
The necessity of scanning the digital landscape and determining its impact on organizational strategies.
The importance of creating a vision (North Star) and defining a transformation strategy.
The importance of creating a vision (North Star) and defining a transformation strategy.
A reiteration of the need to know your target audience for effective transformation.
A reiteration of the need to know your target audience for effective transformation.
Advising organizations to acknowledge challenger brands and respond proactively.
Exploring the shift from digitization to transformation in business strategies.
Identifying key areas of focus for successful digital transformation in organizations.
Profound changes in the structure of organizations for effective digital governance.
Profound changes in the structure of organizations for effective digital governance.
Highlighting the importance of leadership in executing digital transformation strategies.
Detailing the interconnected structure of the digital office and its relevance.
Highlighting necessary mindset, means, and mandates required for successful digital transformation.
Highlighting necessary mindset, means, and mandates required for successful digital transformation.
Closing remarks and resources for the audience to learn more about the content discussed.
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Digital Transformation in Media
- 1. M A ST E R I N G D i g i t a l Transformation I N M E D I A
- 2. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 3. Are you anactive social media user? Do you embrace new technology? Do you get your kicks from new business models? Who Are You?
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- 6. Expect a smackin the face… Digital Disruption is real
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- 8. What do These 4have in common?
- 9. You have a CH O I C E Disruption Modeling Transformation
- 10. You have a CH O I C E Disruption Modeling Transformation Fear Insight Direction
- 11. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 AllSafe havens will be subject to digital disruption … WAVES OF Disruption
- 12. What can welearn?
- 13. What can welearn?
- 14. Digital Disruption isa story of… %
- 15. This is NOTour story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
- 16. This IS ourstory YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW
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- 18. The Digital Officeis Transversal Sales Marketing&Communication Service&Support HR DIGITALLAB PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL OFFICE
- 19. THE IMPACT OF DI G I T A L
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- 22. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEELOF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
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- 28. T H EI M PA C T O F D I G I T A L ON MEDIA
- 29. The relationshipis changing betweenthe organization and the outside world. The Glass House The relationshipis changing between the organization and the outside world.
- 30. The Glass House Accountability ProximityResponsiveness Bi-directional Humanization AuthenticityTransparency
- 31. The evolution ofunbundling and how this changes your products, services and go-to-market. The Package The evolution of unbundling and how this changes your products, services and go-to-market.
- 32. The Gatekeeper NewGatekeepers Recommendations “Good is good enough” Ambassadorship
- 33. The position inthe value chain is challenged. You can bypass, or be bypassed. The Frog
- 34. The Frog BypassingVirtualization Fragmentation of touchpoints
- 35. Opinion makingis challenged. Newplayers can dominate the attention of people. The Gatekeeper
- 36. The Gatekeeper NewGatekeepers Recommendations “Good is good enough” Ambassadorship
- 37. Primary location andplaceof consumption are changing. There is a need to merge offline and online The Traveller
- 38. The Traveller PlaceUtility Empowered self Instant gratification New way of working Contextual awareness US consumers now spend more time in apps than watching TV
- 39. Consumers are uniting.The power of the crowd can be good or bad for your organization. The Participant
- 40. The Participant CommunityPower of the crowd Sharing economyCollaboration Watching 40 Years Of Video Per Day
- 41. Technologykeeps progressing. We areonly at the beginning of the digital revolution. The Cyborg
- 42. The Cyborg WearablesQuantified SelfInternet of Things Robotics Data Monitoring
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- 44. Don’t worry, we’ve gota PLAN @jcaudron
- 45. Digital Transformation isa complex and never-ending journey @jcaudron
- 46. YOU NEED TO ScanYOUR ENVIRONMENT @jcaudron
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- 52. @jcaudron WHO DO YOUSERVICE?
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- 54. @jcaudron WHO DO YOUSERVICE?
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- 56. @jcaudron WHO DO YOUSERVICE?
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- 58. @jcaudron WHO DO YOUSERVICE?
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- 60. @jcaudron YOU CHALLENGERS The Challengersmove into your space, when will you move into theirs?
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- 62. @jcaudron F R OM DIGITIZATION T O TRANSFORMATION
- 63. ORGANIZATION CUSTOMER RELATIONS PRODUCT BUSINESS MODELS DIGITIZATION Everything you doin your channel TRANSFORMATION Existing product - old business models Old products - new business models New products - new business models
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- 65. From ... ...to The Business Digital (at the sideline) Digital in the core @jcaudron
- 66. The Business Digital (atthe sideline) The Business Digital (at the sideline) From ... ... to @jcaudron
- 67. The Business Digital (atthe sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to @jcaudron
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- 69. From an outdated Mothership TOA modern F L E E T @jcaudron
- 70. Launchpad Radar Transformation Board How toOrganize The Fleet @jcaudron
- 71. Launchpad Radar Transformation Board How toOrganize The Fleet @jcaudron DIGITAL GOVERNANCE
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- 73. The Digital Officeis Transversal Sales Marketing&Communication Service&Support HR DIGITALLAB PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL OFFICE @jcaudron
- 74. TO PULL THISOFF YOU WILL NEED… @jcaudron
- 75. M I ND S E T @jcaudron
- 76. M E AN S @jcaudron
- 77. M A ND AT E @jcaudron
- 78. Digital Transformation isa complex and never-ending journey @jcaudron
- 79. TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN& COACH CHANNEL STRATEGY POLICY & GOVERNANCE SET-UP AND ROLL-OUT RUN ROLL-OUT DIGITAL OFFICE RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS PLATFORM DESIGN REQUIREMENTS PARTNER SELECTIONRFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL START-UP BUSINESS MODEL PROJECT KICK-OFF START-UP KICK- OFF (FUNDING, INCUBATION) RUN PROGRAM/ DEVISION/… RUN START-UP (COACHING, ADVICE) START-UP BUSINESS TRADITIONAL BUSINESS TRANSFORMATION STRATEGY IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS @jcaudron
- 80. Thank You! DOWNLOAD THESLIDES www.speakersbase.com/JO