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Digital Marketing Basics Workshop Presentation
Sherry Bonelli, with over 18 years of digital marketing experience, emphasizes the importance of a mobile-friendly website and effective use of various digital marketing channels such as SEO, social media, and content marketing to attract customers. She outlines key strategies for building an online presence and emphasizes that every business must have a website to meet customer expectations. The document also covers reputation marketing and the continuing relevance of email marketing in maintaining customer relationships.
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Digital Marketing Basics Workshop Presentation
- 1. SHERRY BONELLI, earlybird digital marketing DIGITAL MARKETING BASICS
- 2. Sherry Bonelli, MAInternet Marketing Owner, early bird digital marketing • 18+ years’ digital marketing experience • Launched ecommerce business in 1998 • Public Speaker • Specialties: • Search Engine Optimization (SEO) • Reputation Marketing • Content Marketing • Social Media Marketing • Video Marketing About Me…
- 3. Digital Marketing BasicsAgenda • What is digital marketing? • Mobile-friendly website • Types of Digital Marketing • Online Business Directories/Citations • Search Engine Optimization (SEO) • Social Media • Content Marketing • Reputation Marketing • Search Engine Marketing (SEM)/Paid Ads • Video Marketing • Email Marketing
- 4. What Is DigitalMarketing and Why Should You Care? Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. - Digital Marketing Institute Digital Marketing can be through a variety of Internet channels like Websites, Social Media, Content Marketing, E-mails, Videos, Ads, etc.
- 5. Use Digital Marketingto Help Build a Following, Get Leads, Acquire More Customers and Increase Revenue!
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- 7. WITH A MOBILE- FRIENDLY WEBSITE! •If you do it yourself: It's cheap. It's easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don't have a website. • Entrepreneurs that have jumped to the digital side say their websites have boosted sales, cut down on time-consuming phone calls and brought more people into their stores. Small business owners who want to build a website have lots of options that make it easier than ever: • WordPress • Hire a web designer • Wix.com • SquareSpace.com • Weebly.com EVERY Business Must Have a Website. Period. Nonnegotiable. Customers Expect One.
- 8. If Your BusinessAlready Has a Website, Make Sure It’s Mobile Friendly…. Most small- and medium-sized businesses do not have a mobile- optimized website. Only 6% of SMBs have a mobile site. Source: Hibu • Half of the entire population of the US is checking their smartphones up to 150 times a day. (ExactTarget 2014 Mobile Behavior Support) • Consumers choose search as their No. 1 in-store resource for helping them make purchase decisions. (ThriveAnalytics, April 2014) • 78% of local-mobile searches result in offline purchases in a business. (comScore, Neustar Localeze, 15 miles, Local Search Study, April 2014)
- 9. www.earlybirddigitalmarketing.com | 319-409-3287|Google WANTS You to Have a Mobile-Friendly WebsiteCheck to see if your site is mobile-friendly: search.google.com/search-console/mobile- friendly https://www.google.com/webmasters/tools/mobile-friendly/
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- 13. Online Directory ResultsShow Up In Search Engine Results
- 14. Some of the TopOnline Business Directories
- 15. Business Name, Address& Phone Number The company’s name, address & phone number (NAP) should be exactly the same on as many directories as possible Examples: Blairsferry Rd. vs. Blairsferry Road 1st Street vs. First St.
- 16. Google and BingGive You a Listing for FREE!
- 17. Does Your BusinessHave a Google My Business Page? www.GYBO.com/business
- 18. https://www.gybo.com/ia/cedar-rapids What About BingPlaces for Business? www.bingplaces.com
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- 21. ‣ Content Counts– 1,500 words on home page; 1,000+ words on other pages SEO Helps Sites Rank Higher ‣ Use keywords people are searching for – avoid jargon ‣ Images must have “Alt” tags ‣ Title & Description Meta Data ‣ Special markup code (schema) that helps search engines understand what’s on the page ‣ Quality and frequent content (i.e. Blogs, new pages, update pages, etc.) ‣ Code placed on the site that only search engines see
- 22. Title and DescriptionTags Title: Approx. 70 characters Descriptions: Approx. 100 characters
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- 24. GETTIN’ SOCIAL Not EverySocial Media Channel Is Right for Every Business Pick the Social Media Channels that are right for your business and make them ROCK! Optimize Your Profile …
- 25. Google+ isa social platform EVERY business should be on. (It’s Google after all.) Facebook is good for almost ANY business. Should be the first social media channel your business sets up. o Mid 30’s and up LinkedIn is perfect for B2B companies o Every age o Lots of people in different job positions o LinkedIn Groups Twitter is second most popular. Good for businesses that have quick news or info to send out. o Every age Pinterest is good for any visual business (crafts, cars, homes, architecture, baby products, etc.) o Every age --Lots of women Instagram is good for anything visual – only downside is you have to make ALL of your Instagram posts on your smartphone or tablet o Younger audience
- 26. GOOGLE+ • Created whenyou claim your Google My Business Page • Complete your profile • Great photos and videos • Engaging content • Google “Circles” • Follow others and get followers, too
- 27. FACEBOOK • Complete yourprofile • Great photos and videos (Anyone like Pie?) • Engaging content • Not all “Likes” are the same • Follow others and get followers, too
- 28. Social Media HasBecome Part of a Consumers Buying Journey Facebook users turn to their friends and family for product and service recommendations
- 30. LINKEDIN • It allstarts with a SOLID profile • Make sure your bio is well thought out • Must connect your business account to your personal account LinkedIn = Business and Personal Opportunities
- 31. LINKEDIN Build an All-Star Profile JoinGroups and Be Active In Those Groups Write Posts/Articles
- 32. TWITTER • Be athought leader • Follow others & promote other’s info/products • Give credit to others • Connect with and listen to your customers and prospects
- 33. PINTEREST • Use theemail associated with your Twitter account to set up your Pinterest profile • Interesting photos • Ask fans to pin pictures of themselves with their favorite product of yours and tag you
- 34. INSTAGRAM • Shoot SQUAREPhotos • Great for photos and videos • Plan your posts in advance • Need to use editing apps • Use Instagram’s Explore feature to find posts related to trending hashtags
- 35. USE YOUR SOCIALCOVER WISELY
- 36. I’M GIVING AWAYA FREE SOCIAL COVER
- 37. FREE SOCIAL COVER!!! FREESocial Cover: Visit www.SocialMediaCoverAds.com
- 38. SOCIAL MEDIA TOOLS Thereare a lot of social media management software that makes it easier to manage your social media channels.
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- 43. CONTENT COUNTS… Search EnginesAre Looking for Content • New and regular content on your website • Ebooks, White Papers, Articles • Blog posts • Contribute to LinkedIn Groups • Write posts on LinkedIn • Social Media “Signals” – Contribute to the conversation • Get in on discussions on industry websites • And More!
- 44. • Identify youraudience/customer and write for that person • Create Google Alerts to see what your audience is interested in • Let your audience know about new content on your site (i.e. via email, social media or “push” notifications) • Repurpose content
- 45.
- 46. YOUR REPUTATION IS YOUR#1 ASSET – PROTECT IT!
- 47. 7 out of10 people will leave a review if asked by a business – BrightLocal 84% of people trust reviews as much as a personal recommendation Our friend Google Even Shows Reviews in Search Engine Results. You must stand out…
- 52. ASK FOR AREVIEW! “We’d appreciate your feedback. Please visit facebook.com/earlybirddigitalmarketing to leave a review. Thanks!”
- 54. YOUR REPUTATION ISYOUR #1 ASSET Reputation Marketing Software Reputation Marketing Software or Hire a Digital Marketing Agency to Help Manage Your Reputation
- 56. Search Engine Marketing(SEM)/Pa
- 57. SEM is PaidListings
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- 68. Get an ExpertVideo Created – Positions YOU As the Expert!
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- 71. Many people thinkthat email marketing is “dead” – it’s not! Email is STILL one of the best ways to stay in touch. SCORE has partnered with Constant Contact which offers an affordable and robust and easy-to-use email marketing platform.
- 73. FREE 60 DAYTRIAL
- 74. YOU CAN’T BURYYOUR HEAD IN THE SAND ANY MORE! Resistance [to Digital Marketing] is Futile!
- 75.